Campaign Manager at GumGum

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Summary

GumGum is a contextual-first global advertising technology company that captures people’s attention, without the use of personal data. We believe that a digital advertising ecosystem based on understanding a consumer’s active frame of mind rather than behavior builds a more equitable and safer future for consumers, publishers and advertisers alike. Founded in 2008, GumGum is headquartered in Santa Monica, California and operates in 19 markets worldwide. For more information, visit gumgum.com.

Campaign Managers are individual contributors who understand a campaign’s cycle at the top level with a project manager focus and a cross-departmental approach. The main objective of the Campaign Manager’s role is to ensure the campaign's overall success while working closely with our Strategy, Account Management, Design, and Advertising Operations teams.

The Campaign Manager is in an advantageous position to actively help streamline, expedite, and increase the efficiency of the campaign operations cycle while aligning with standard processes and enforcing SLAs while also providing insights and overall knowledge to the broader organization.

Note: GumGum currently operates in a ‘work from home’ virtual environment with sporadic opportunities for in-person business and morale events (health guidelines permitting). There will not be any requirement to go into the office on a daily basis moving forward.

Responsibilities

  • Understand and own the Campaign’s Cycle
    • Participate in the pre-sales process alongside Strategy and Account Management Teams to ensure any operational details are taken into account for proposals, including avails checks, benchmarks, and insights about past campaigns.
    • Manage the setup of the campaigns in our systems, including AdManager and any third-party services (DCM, Sizmek, MOAT, etc.)
    • Collaborate with Design and Advertising Operations Teams to ensure pre-launch processes and tasks are as efficient as possible and within established SLAs. Such tasks include: checking assets, reviewing IOs, updating Salesforce, and collaborating on a comprehensive delivery strategy and optimization plan based on the campaign’s goals.
    • Manage the campaign’s needs post-launch, such as screenshots, discrepancy checks, required client reporting, and performance monitoring.
    • Share final reporting and relevant insights and recommendations at the end of the campaign for any wrap-up decks Account Managers will present to clients. 
    • Discover new opportunities for growth among existing campaigns and communicate to the Account Management team.
  • Identify opportunities for improvement
    • Constantly and critically review each step of the campaign life-cycle to identify efficiencies and potential automation opportunities.
    • Identify and flag tasks and processes that are repetitive, redundant, or obsolete.
    • Constantly monitor the Team and personal KPIs regarding workloads, such as average campaigns per CM, average campaign dollars per CM, Jira tickets created per CM, and average tasks accomplished per CM.
    • Ensure accuracy in all tasks is at the optimal level.

Minimum Qualifications

  • BA/BS degree in Business (Advertising/Marketing) or similar experience
  • No digital advertising experience necessary
  • 1-2 years of experience in the digital landscape is a plus
  • Extreme attention to detail
  • Excellent written and verbal English skills
  • Intermediate PowerPoint, Excel and Word skills
  • Ability to balance competing demands in a high-pressure environment to deliver on deadlines
  • Adaptability to collaborate with various stakeholders both internally and externally while delivering on client expectations
  • Nice to haves
    • Familiarity with Atlas, Doubleclick, Comscore, Sizmek, MOAT, Integral Ad Science, Millward Brown, Salesforce, Nielsen, DoubleVerify and JIRA
    • Ad Serving knowledge
    • Proficient with online advertising terms, concepts, and revenue model
  • Process-oriented personality
  • Analytics-driven
  • Interested in acquiring technological knowledge
  • Highly self-motivated team player
  • Open to on-going feedback while maintaining a growth mindset
  • Self-organized and proactive.

Perks

  • Pet friendly organization - we love our fur babies! Check us out on Instagram @dogsofgumgum
  • Incredible work/life balance with a collaborative and friendly work space
  • A team that has transitioned to remote work impressively, and remains highly collaborative and connected
  • GumGum Gives Back volunteering opportunities
  • Virtual company events and (optional) in-person celebrations
  • Virtual monthly team bonding events

Career & Development Focus

  • Ongoing learning and development for education opportunities such as webinars, books, classes, relevant conferences and events
  • Opportunities to pursue business related side projects and yearly Hackathon
  • Highly encouraged to contribute to open source software, including our own open source software
  • Environment of learning from peers, including meetups, presentations and blog posts
  • Opportunity to work with cutting edge technology
  • Life Skills sessions - geared towards the whole life/ health / person
  • Leadership Bites Dinner Series - connecting current and future GumGum leaders over great food and meaningful conversation 
  • The VOICE Coalition - through our council committee, The VOICE Coalition’s mission is to build an equitable, supportive, and inclusive culture where all voices are heard and all differences are celebrated through thoughtful, engaging, and authentic programming and community involvement. We’ve created awareness and appreciation for our employees through Hispanic Heritage month, Women of GumGum, Asian Pacific American, GG Pride, etc.

Follow us on our socials...
Our Instagram: @gumgum & @dogsofgumgum
Follow us on LinkedIn: gumgum
Tweet us: @gumgum
Stay connected on Facebook: gumgum

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Candidate Location Eligibility:
Los Angeles, CA

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • FluxLibraries
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • CaffeFrameworks
    • DjangoFrameworks
    • ExpressFrameworks
    • JupyterFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • AWS (Amazon Web Services)Frameworks
    • MySQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • LookerDatabases
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    • HotijarAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • Figma Blender Cinema 4DDesign
    • After EffectsDesign
    • SketchDesign
    • Tumult HypeDesign
    • Adobe XDDesign
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    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • SuluCMS
    • HubSpotCRM
    • SalesforceCRM
    • SplashCRM
    • CerosCRM
    • HubSpotEmail
    • MarketoLead Gen
    • PardotLead Gen
    • HubSpotLead Gen

An Insider's view of GumGum

What are some social events your company does?

There's social events that range from meeting the CEO with the class of new hires, leadership bites, internal challenges to win gifts and prizes, wellness gatherings for you to learn more about your own mental and physical health, direct team bonding events, and what we call Quarterly Causes to give back to big issues in the world.

Dom Linton

People Operations Coordinator

What's the biggest problem your team is solving?

One of the challenges our team faces is training a deep learning model with minimal biases. The goal is to discern between safe and threatening content such that brands are only aligned with brand suitable content. Our priority is to ensure that our data is diverse and representative resulting in a model that is more objective than subjective.

Iris Fu

Senior Manager, Computer Vision

What makes someone successful on your team?

Product Marketers at GumGum succeed not only for being analytical and creative but also for being curious, diligent, and collaborative while delivering value to stakeholders and customers alike.

Rossmary Gil

Director of Product Marketing

How do you make yourself accessible to the rest of the team?

A team isn’t truly a team unless everyone involved is open to new ideas, approaches and feedback—including the leadership group. And I believe a successful company is when leadership clearly articulates their values to the employees with the hope that they share these values and beliefs. Keeping open dialogue throughout the company is essential.

Phil Schraeder

CEO

What's the biggest problem your team is solving?

The Data Engineering team at GumGum is excited to be migrating our key systems to a new stack consisting of Astronomer AirFlow, DataBricks Spark streaming and Snowflake for warehousing. Our ultimate goal is to build a single data model and process to unify our batch and streaming pipelines, reducing cost and the time to implement new features

Corey Gale

Senior Engineering Manager, DevOps and Data Engineering

What are GumGum Perks + Benefits

GumGum Benefits Overview

Benefits should work as hard as you do. We offer comprehensive employee benefits, so you’re ready for anything.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Over the years, we have pilot tested various unconscious bias training vendors and rolled out to wider teams . We will continue to provide more training in 2021.
Diversity Employee Resource Groups
We launched " Stride" - our company council committee to share learnings, give updates and provide feedback to the company regarding initiatives and discussions around diversity, inclusion and equity.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
GumGum provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
GumGum offers a commuter subsidiary for employees who chose to opt out of their free parking pass.
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
We love our dogs in the office!
Recreational Clubs
We have various leagues from soccer, softball, and our newest addition - surfing!
Relocation Assistance
Fitness Subsidies
GumGum reimburses up to $50/month for any health and fitness activities.
Home Office Stipend for Remote Employees
GumGum offers $50/month home office stipend during Covid.
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
GumGum offers a tuition contribution plan of at least $50/month via Goodly. Employees who have been with GumGum 4+ years can opt in for a contribution plan of $200/month.
Diversity Program
Lunch and learns
Promote from within
Time allotted for learning
Online course subscriptions available
Paid industry certifications

Additional Perks + Benefits

Life Skills for Gummies is a program that was was launched by our PeopleOps team as a learning series focused around everyday life skills! Our CEO actually pitched this program as he wanted to offer courses to Gummers that help with everyday life (outside of the workplace). Topics range from money management to nutrition, meditation, buying a home, stocks & investments, urban gardening, etc. This program has seen extreme success and we are constantly surveying employees to offer classes that resonate with them!

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