Campaign Manager, Demand Generation

| California
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About Us:

SentinelOne is defining the future of cybersecurity through our XDR platform that automatically prevents, detects, and responds to threats in real-time. Singularity XDR ingests data and leverages our patented AI models to deliver autonomous protection. With SentinelOne, organizations gain full transparency into everything happening across the network at machine speed – to defeat every attack, at every stage of the threat lifecycle. 

We are a values-driven team where names are known, results are rewarded, and friendships are formed. Trust, accountability, relentlessness, ingenuity, and OneSentinel define the pillars of our collaborative and unified global culture. We're looking for people that will drive team success and collaboration across SentinelOne. If you’re enthusiastic about innovative approaches to problem-solving, we would love to speak with you about joining our team!

We are looking for people to join our fast-paced marketing team where everyone is directly contributing to new SentinelOne customer growth. You will be responsible for the development, launch, and management of highly targeted, multi-touch campaigns that generate pipeline in a specific set of enterprise customers. Your campaigns will involve a variety of channels including email, direct mail, content syndication, social media, display advertising, and events. 

Successful candidates are well versed in full-funnel campaign management and a wide variety of online and offline tactics, understand the motivations of technical buyers, and have a successful track record of meeting MQL generation/conversion and pipeline goals. 

What Will You Do?

  • Work with cross-functional team members (Design, Sales, BDRs, Marketing teammates) to orchestrate the details and assets for high-impact integrated marketing campaigns.
  • Work with marketing teammates and messaging framework to create integrated campaigns and strategies that resonate with technical IT audiences and acquire new customers. 
  • Take the lead on writing, creative direction, and calls to action for your campaigns. 
  • Ongoing project management of campaigns and reporting back to the team about progress and results. 
  • Develop custom messaging and assets (emails, webpages, social, ads, etc...) as needed to drive the development of campaigns that target specific use cases and solutions for niche personas. 

What skills and experience should you bring?

  • BA/BS in Marketing, Business, Economics, or other quantitative fields
  • 5-10 years of experience developing and executing enterprise B2B solution campaigns and/or account-based marketing campaigns. Success in meeting/exceeding MQL generation and conversion targets (ideally in enterprise software, SaaS, IT and/or cybersecurity segments).
  • Demonstrable expertise building full-funnel campaign tactics and management, including the ability to understand the motivations of technical personas.
  • Have a proven track record of launching and managing successful digital marketing campaigns and driving qualified activity through the sales funnel. 
  • Results/data analytics experience required for campaign measurement/analysis.
  • Ability to work effectively in a fast-paced and ever-changing environment with tight deadlines.
  • Excellent writing skills and content strategy experience to support technical IT personas and industry verticals. 

SentinelOne is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

SentinelOne participates in the E-Verify Program for all U.S. based roles. 

More Information on SentinelOne
SentinelOne operates in the Cybersecurity industry. The company is located in Mountain View, CA and Eugene, OR. SentinelOne was founded in 2013. It has 1050 total employees. It offers perks and benefits such as Volunteer in local community, Partners with nonprofits, Open door policy, OKR operational model, Team based strategic planning and Open office floor plan. To see all 15 open jobs at SentinelOne, click here.
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