Campaign Analyst Senior - P&C Marketing (Hybrid or Remote) at USAA (San Antonio, TX)

| San Antonio, TX
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Purpose of Job

We are currently seeking a talented Campaign Analyst Senior to work from one of our USAA office locations to include San Antonio, TX, Plano, TX, Chesapeake, VA, Colorado Springs, CO, Phoenix, AZ, or Tampa, FL. This is position will operate in a hybrid work model which will enable the employee to work in the office as well as partially remotely from their home. A 100% remote ([email protected]) environment option may also be considered.

Leads campaign requirement sessions, providing audience expertise and assisting in determining forecasted volumes. Oversees the build, execution, and delivery of accurate audience data; performs these tasks as required due to complexity or data security limitations.

Job Requirements

About USAA

USAA knows what it means to serve. We facilitate the financial security of millions of U.S. military members and their families. This singular mission requires a dedication to innovative thinking at every level.

Primary Responsibilities:
  • Identifies and manages existing and emerging risks that stem from business activities and the job role.
  • Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled.
  • Follows written risk and compliance policies, standards, and procedures for business activities.
  • Responds to business requests and creates new or modifies existing standard audience selection rules by collaborating with key stakeholders to ensure alignment with campaign requirements.
  • Responsible for managing the 'rules' within the execution tool (, UNICA Campaign, Interact) ensuring the 'rules' structure and coding are up to date.
  • Applies advanced subject matter knowledge on existing rules and fallout analysis to educate key stakeholders.
  • Ensures data elements or functional requirements are available.
  • Explores existing resources against business needs and identifies gaps.
  • Partners with IT and lead to identify solutions for resources not readily available.
  • Applies advanced subject matter knowledge across one or multiple product lines and execution tools to facilitate and contribute to the implementation of solutions in business requirement sessions.
  • Facilitates cross-functional campaign requirement sessions for complex marketing campaigns.
  • Provides advanced knowledge of audience and forecasted volumes.
  • Complete the final detailed business and technical requirements in support of marketing campaigns.
  • Ensures the successful build, execution and delivery of accurate audience data for assigned marketing campaigns.
  • Coordinates research efforts into member inquires and serves as a primary resource on escalated matters.
  • Investigates audience size and member profile requests and generates findings/reports.

When you apply for this position, you will be required to answer some initial questions. This will take approximately 5 minutes. Once you begin the questions you will not be able to finish them at a later time and you will not be able to change your responses.

Minimum Requirements:
  • Bachelor's Degree OR 4 additional years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of a degree.
  • 6 or more years relevant business and/or general analysis experience.
  • Advanced knowledge of Microsoft Office tools to include Word, Excel, and Access.
  • Intermediate knowledge of statistics or other quantitative techniques or disciplines.
  • Working knowledge of relevant data analysis tools.
  • Working knowledge of relevant industry data sources. Agility, Team Building, Business Acumen, Communication, Innovation and Drive for Results.

Preferred Experience:
  • Experience with Adobe Campaign
  • Experience with writing SQL queries
  • Experience working in an Agile framework
  • Experience with Aprimo, PEGA and/or Adobe ESP
  • Strong ability to build relationships and influence across all levels of the organization, and without having direct authority
  • Ability to leverage analytical insights to drive strategic decision making
  • Experience in the insurance and/or financial services industry

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.


USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market position. The salary range for this position is: $88,200 - $158,900*( this does not include geographic differential it may be applied based on your work location)

Employees may be eligible for pay incentives based on overall corporate and individual performance or at the discretion of the USAA Board of Directors.

*Geographical Differential: Geographic pay differential is additional pay provided to eligible employees working in locations where market pay levels are above the national average.

Shift premium: will be addressed on an individual-basis for applicable roles that are consistently scheduled for non-core hours.


At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

Please click on the link below for more details.

USAA Total Rewards

Relocation assistance is not available for this position.
More Information on USAA
USAA operates in the Insurance industry. The company is located in Phoenix, AZ, Colorado Springs, CO, Plano, TX, San Antonio, TX, Austin, TX, Tampa, FL, Tampa, FL and Chesapeake, VA. USAA was founded in 2022. It has 35000 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Mental Health Benefits. To see all 78 open jobs at USAA, click here.
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