Business Strategist (Marketing) at Rock Central (Detroit, MI)

| Detroit, MI
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The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We're united by our culture - a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job - it's about having the opportunity to become the best version of yourself.

Rocket Central is a centralized hub that delivers thoughtful and innovative solutions for Rocket Companies®. We are the center of operations, technology, marketing, HR, legal, strategy and more that propels our companies forward. Here, we'll give you the opportunity to launch your career and work with various companies, spanning multiple industries from fintech, to auto and real estate. We offer you the tools you'll need to succeed, no matter what stage you're at in your career. You'll be able to master your craft here by working on complex problems in a collaborative culture and challenging yourself to make a real impact.

Apply today to see all that Rocket Central has to offer!

Minimum Qualifications
  • 2 years of business administration or relevant experience


Preferred Qualifications
  • Bachelor's degree
  • Proficiency in the Microsoft Office suite
  • General understanding of Salesforce Marketing Cloud (or equivalent marketing automation platform)
  • Experience with a Customer Data Platform (CDP)
  • Knowledge of Email, SMS, and Push best practices


Job Summary

As a Marketing Business Strategist, you will work with Marketing, Data Intelligence, Product Strategy, and Technology to establish strategies, priorities and business requirements that improve revenue growth and competitive advantage. You must understand the external market and internal business goals to develop initiatives and provide the critical business analytics that will drive business results and help develop early-stage ideas. These ideas will then turn into future growth initiatives in which you will measure the impact of success.

Responsibilities
  • Strategize and determine team initiatives and goals
  • Execute on growth ideas that drive innovation
  • Leverage data insights to drive team initiatives and business transformation
  • Design and implement the target state process, procedures and organizational gaps
  • Collaborate with stakeholders and team members on operations, pain points, solutions, ideas, priorities and key updates
  • Hold leaders accountable to drive business results while providing support
  • May specify business requirements
  • May create process and policy documentation to accompany changes


Who We Are

Rocket Companies® is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate, automotive and more. We're insistently different in how we look at the world and committed to an inclusive workplace where every voice is heard. And we're passionate about the work we do, and it shows. We've been ranked #5 on Fortune's list of the 100 Best Companies to Work For in 2021, as well as ranking #1 for Fortune's Best Large Workplaces in Financial Services and Insurance List in 2021.

Disclaimer

This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.

We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members. Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law.

The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at 1-800-411-JOBS.
More Information on Rock Central
Rock Central operates in the Marketing Tech industry. The company is located in Detroit, MI. Rock Central was founded in 2020. It has 1299 total employees. It offers perks and benefits such as Dental Benefits, Vision Benefits, Health Insurance Benefits, Generous PTO. To see all 52 open jobs at Rock Central, click here.
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