Business Manager, Digital Marketing Analytics
Job Description
At Fundbox our vision is to power the small business economy with innovative credit and payment solutions. We offer fast and incredibly intuitive access to business credit. Our goal is to unlock the potential of small businesses by giving them financial agility and peace of mind - and we’ve already connected with over 325,000 businesses, unlocked over $2.5B in working capital, and invested $100M into our AI platform, gaining deep insights into the small business ecosystem. We need outstanding people to help us continue to achieve our goals.
We’re looking for a talented Business Manager to join our team to lead Digital Marketing Analytics. In this role you will own and manage all digital channels including both Inbound (Search / SEO / Site) and Outbound (Paid Social, Display). You will be responsible for developing a strategic roadmap to optimize existing digital marketing channels, and expand into new ones - while also leading testing, reporting, analytics and forecasting for the program. You will directly manage analysts, marketing managers, and media agencies across the channel suite, working closely with Credit, Data Science, and Tech to identify improved customer profitability dynamics and build infrastructure to capture.
In this role, you will
- Build analytical infrastructure to monitor existing digital channel program performance
- Optimize channel performance by deploying ROI based bidding programs and Test & Learn strategies (copy, messaging, creative)
- Expand existing digital channels through audience-based capabilities (1st, 2nd, 3rd Party)
- Expand into new outbound digital platforms
- Develop insightful analysis across channels to further a customer-back learning agenda
- Ultimately be accountable for overall channel performance and growth
You should have
- 5+ years of experience in a quantitative analytics role
- 2+ years of experience in a Digital Marketing role
- Strong collaboration, analytical, problem-solving, and critical thinking skills
- Advanced technical skills - SQL and Excel proficiency required, R/Python experience a plus
- Experience with data visualization tools (Tableau preferred)
- Experience with Google/Microsoft Paid Search, Google Discovery Ads, Programmatic Display required
- Strong sense of ownership and business intuition
- BS / MS - quantitative disciplines (Mathematics / Statistics/ Engineering or a related discipline) preferred
Preferred Qualifications
- Financial services experience
- Experience with Kenshoo Portfolio Optimizer
- Experience in digital or direct/database marketing
Dallas, TX Office
Our Plano office at Legacy Center is the latest addition to the Fundbox family. Join our local team and help build it from the ground up. We strive to become Plano’s top employer and we’re recruiting the brightest minds and building a best in region office that blends our Tel Aviv and San Francisco inspired culture, with a Texas twist. We take our work seriously, but live life to its fullest. Wear jeans as you change the world in a modern open office, and blow off steam at the many fitness centers, restaurants, and bars.
We’re proud to be an equal opportunity workplace as we know that diverse teams produce the best work. We’re committed to building a culture of innovation and inclusion across gender, race, age, sexual orientation, religion, disability, and identity. Here at Fundbox, we strive to uphold a system of values we call MOSAIC: Mission, Ownership, Speed, Achva (a Hebrew term meaning to help one another), Innovation, and Clarity. Embracing our diverse backgrounds and abilities allows us to harness our creativity and achieve more, together.
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