Business Development Lead - Social Media Intelligence at NIQ (Atlanta, GA or Remote)

| Atlanta, GA | Remote | Hybrid
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Job Description

Designation: Associate Director/ Director



Digital Intelligence is an agile startup within NielsenIQ that provides high end solutions using social media and consumer data. We are a global unit, and our customers are the largest consumer companies in the world.

The center of excellence is a team of social media experts, insights consultants, data scientists and technologists. 

This role will be part of the Sales and Client Development Team – This will play a key role in announcing and establishing NielsenIQ’s presence in the Digital Intelligence solutions space across the globe. This team will ensure a steady sales pipeline and help the Digital Intelligence unit achieve its revenue targets.

We are looking for passionate leaders, who can work with agility, flexibility and creative ways of thinking, to disrupt a fragmented social media intelligence market.


  • Own a revenue target

  • Prospect, identify and generate new opportunities to build a pipeline of targeted prospects for the NielsenIQ Digital Intelligence suite of offerings

  • Have a thorough understanding of where and how the need for digital intelligence originates in the client organization, where does it fit in within the market research/ insights industry and lastly, how does the NielsenIQ offering meet that need

  • Have a strong rigour of collecting market intelligence about prospective clients - services and products used, key stakeholders within, presence of competition and so on. 

  • Manage sales pipeline through sequential states of the sales process: prospect, initial outreach, Service offering pitch and product demo, generating an RFP, building a proposal, consultative selling, price negotiation and close

  • Develop existing clients – Engage and upsell

  • Monitor and report market intelligence and sales progress

  • Refine the pricing process, basis experience/input from Clients

  • Have the ability to engage across levels at the Client side - tactical and agile with operation focused executives and consultative partnering with C-suite executives

  • Work with local NielsenIQ commercial teams – Domain training, joint prospecting, scoping and selling

  • Closely track publications/ blogs/ articles on the digital Intelligence/ Social listening industry – regular feedback and education of internal teams on latest developments, trends, competitor activities including large wins and new product launches.


  • 8-10 years of sales / business development experience with selling social media tools/solutions

  • Strong track record of sales performance in Social listening/ digital

  • Familiarity with social media tools such as Brandwatch, Talkwalker, Synthesio, Netbase

  • Strong experience, knowledge and relationships with US clients specifically in the social listening industry

  • Excellent consultative proposal writing skills 

  • Have interacted with C-level executives in Client organizations

  • Strong executive presence with excellent verbal and written communication skills

  • Team player mentality with the ability to work independently 

  • Excellent organizational skills including prioritization, scheduling and time management


We’re in tune with what the world is watching, buying, and everything in between. If you can think of it, we’re measuring it. We sift through the small stuff and piece together big pictures to provide a comprehensive understanding of what’s happening now and what’s coming next for our clients. Today’s data is tomorrow’s marketplace revelation. 

We like to be in the middle of the action. That’s why you can find us at work in over 100 countries. From global industry leaders to small businesses, consumer goods to media companies, we work with them all. We’re bringing in data 24/7 and the possibilities are endless. See what’s next with us at NielsenIQ:

Additional Information

All your information will be kept confidential according to EEO guidelines.

About NielsenIQ 

NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit

NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

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