Brand Marketing Manager at Overhaul

| Austin, TX
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Who We Are

Overhaul is an intelligent, real-time supply chain visibility and risk management solutions company that allows shippers to connect disparate sources of data into the first fully transparent platform designed for the logistics industry. The result? Data that is transformed into critical insights that can instantly trigger corrective actions, impacting everything from temperature control to handling requirements or package-level tracking, ensuring cargo arrives at its destination safely, undamaged, and on time. We are a dynamic, innovative, and fun team who is highly committed to our customers' experiences and our Mission and Vision.



The Role

Overhaul is seeking a Content Marketing Manager that will spearhead the development and implementation of the organization content strategy. This includes building a content calendar, creating a writing process and delivery strategy, managing writer(s), contributing and overseeing the social media posts, and ultimately, crafting interesting and well-researched content that drives traffic organically while engaging visitors.


Responsibilities:

  • Produce high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports and web copy (as applicable).
  • Edit content produced by your team, including conceptualizing the projects upfront, assigning projects and overseeing development and copy-editing prior to publishing
  • Continuously measure and improve content performance; create reports leveraging Google Analytics, HubSpot, social media analytics, and other tools
  • Build and maintain editorial calendar and written guidelines
  • Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar
  • Work closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our product’s core benefits properly and consistently
  • Interact with content specialists, graphic designers and internal team members to create and review all content & ensure consistent message
  • Push the business to adopt better content creation practices through frequent testing of new content formats and distribution channels, including championing the increased use of data visualization
  • Targeting a specific set of keywords for all the articles written and published
  • Monitoring the competition’s online activities
  • Repurposing content to fit the publishing media, video production or social media
  • Receive customer feedback and generate ideas to increase customer engagement

Requirements:

  • 3 years plus in Market Manger or similar capacity
  • 3 years plus in content creation strategy
  • Experience with marketing analytics tools (Hubspot, Google ,etc)
  • Experience with a project management tool (Asana, Monday, Jira,etc)

Our Core Values and how they benefit you as an “Overhauler”
Authenticity, Receptivity and Trust
·      Extremely competitive base salary package
·      401(k) with Overhaul match
·      Flexible working schedules
·      Remote, hybrid, and/or In-office*
Encouragement and Learning
·      Progressive advancement opportunity & career mobility
·      Paid development personal stipend
·      Monthly lunch and learns
·      2 Unique learning systems w/Instructor led content
Wellness and Integrity
·      Rotating Overhaul “Perks @ work” (Discounts and Freebies)
·      Overhaul fully provided healthcare plan
·      Employee assistance & wellbeing programs
·      New Parent/Family/Caregiver leave(s)
·      Daily BAMM time (body and mind movement)
·      Life by design vacation policy

Diversity and Inclusivity Statement 

Overhaul has always been, and always will be, committed to diversity and inclusion. Our Overhaul Culture Code’s top listed commitment is to “Diversity and Synergy.”  All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. We strongly encourage people from underrepresented groups to apply! 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • FluxLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • ExpressFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • MongoDBDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • MixpanelAnalytics
    • HotjarAnalytics
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • HubSpotCRM

What are Overhaul Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Happy Hours
Parking
Pet Friendly
Professional Development Benefits
Job Training & Conferences
Diversity Program
Cross functional training encouraged
Promote from within
Online course subscriptions available
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