Brand Marketing Manager at Cerebral (Remote)

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Our Company:

At Cerebral, we’re on a mission to improve access to long-term, high-quality mental health care for all. We believe that everyone everywhere deserves to get the care they need. And how are we doing this? By making care convenient and accessible and tackling the stigma that surrounds mental illness.

Since launching in January 2020, we have gone from a team of 5 to over 4,000 team members across the United States and in the United Kingdom working hand-in-hand to transform access to high-quality mental health care at scale. Our team will not stop building, growing, and iterating until everyone, everywhere can access high-quality mental health care without the high cost, long wait times, and stigma. 

We are the fastest mental health company ever to achieve unicorn status, having raised over $462 million and achieving a valuation of $4.8 billion in under two years. Cerebral’s investors include SoftBank Venture Fund 2, Silver Lake, Access Industries, Bill Ackman, Chris Burch, WestCap, and Oak HC/FT.

It is just the beginning for Cerebral, and we need your help as we transform access to high-quality mental health care in the United States and beyond.

The Role:

  • Identify research needs, execute research studies and projects, and analyze trends and insights in order to identify brand and product marketing opportunities
  • Own the development and messaging of the brand narrative through our owned channels and through third-party partners
  • Hypothesize, launch and measure A/B tests on targeting, placements, landing pages, creatives and other elements on your channels partnering with agencies, product, growth and other teams
  • Deep understanding of different channels and how to optimize creative based on each format
  • Work with Paid Search, Paid Social, and New Products & Initiatives Team to build and execute GTM strategies
  • Monitor brand campaign performance on a weekly and monthly basis, identifying actionable opportunities within the Growth team (targeting, optimization, creative direction, etc.) to improve performance at scale
  • Create weekly reports, “end of campaign” reports, and ad-hoc sentiment and performance reports surrounding key initiatives and tests
  • Collaborate with organic social teams to refine social media strategy and voice for Cerebral on Facebook, Twitter, Instagram, TikTok and more
  • Manage relationships with key strategic brand partners to maximize initiatives and activations
  • Stay current on market trends and competitive activity

Who you are:

  • 2-3  years of experience with B2C brand or in a creative agency/brand studio environment. Bonus points for previous healthcare experience
  • Proficient in using tools such as Google Analytics and Google Search Console
  • Solid analytics skills-- ability to pull, interpret, and analyze data independently
  • Self-starter who proactively and effectively communicates brand vision and needs across multidisciplinary teams
  • Experience managing across highly matrixed organizations, often with competing priorities
  • A demonstrated track record of business impact through creative insights and execution
  • Bachelor’s degree required

Who we are (our company values):

  • Client-first focus - Relentless focus on improving client experience & the quality of care
  • Results and data-driven - Reach goals by making data-led decisions with measurable results
  • Ownership - Accountable for hitting our goals & delivering on commitments
  • High velocity - Strong bias for action, enabling us to quickly adapt & win in a fast-changing market
  • Mission-driven experimentation - Iteratively experiment with new ideas, products, & services to help advance our mission
  • Lead with empathy - Demonstrate the same level of compassion for one another as we show for our clients
  • Deep, hands-on leadership - Leaders stay connected to the details of their operations & believe no task is beneath them

What we offer: 

Mission-driven impact: 

  • Shape the future of the #1 largest and fastest growing online mental health care company in the world
  • Build a platform that is improving the lives and well-being of hundreds of thousands of people (and counting)
  • Join a community of high achievers who have a passion for promoting mental health

Path to develop & grow:

  • Bi-annual performance reviews & opportunities for promotions - as Cerebral grows, so should you. We build your goals together and forge a career path that is right for you

Remote-first model: Work virtually from anywhere in the US

Competitive compensation & benefits: 

  • Total compensation includes equity/stock options
  • Medical, Dental, Vision, Life Insurance, and 401k provided to all employees
  • Unlimited PTO - we encourage taking the time you need to relax and recharge
  • Top-tier wellness benefits and perks, including bi-quarterly mental health days (8 per year), No-Meeting-Wednesdays, holistic monthly wellness stipend, and access to on-demand health & wellness content
  • $200 WFH reimbursement

Culture & connectivity:

  • Virtual social events (e.g., happy hours) enable us to build a sense of community and connect on a more personal level
  • Monthly peer-to-peer recognition allowance via Bonusly allows team members to reward one another for values-aligned contributions
  • Optional in-person company retreats provide an opportunity to augment team-building and celebrate our successes together

Cerebral is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • RubyLanguages
    • SwiftLanguages
    • TypeScriptLanguages
    • React NativeLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • PlaywrightFrameworks
    • Ruby on RailsFrameworks
    • AWS (Amazon Web Services)Frameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • HeapAnalytics
    • Kameleoon AB testingAnalytics
    • FigmaDesign
    • MiroDesign
    • AsanaManagement
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • DocuSignCRM
    • IterableCRM

An Insider's view of Cerebral

What are some social events your company does?

Cerebral is constantly working to improve & deepen our culture & employee engagement through a variety events. Our teams met for the first ever in-person retreat in March. 250+ team members came together to work, grow & celebrate the successes of our teams. We also have quarterly meetups for 12+ cities around the country, sponsored by Cerebral.

Meredith

People Operations

What are some things you learned at the company?

With no deep experience in tech, I am loving being able to dive more into this space and focus my efforts on how I can leverage learning and development to help support our R&D team, enhance their already amazing skill sets, and ensure their careers and opportunities at Cerebral are robust, meaningful, and help support our mission.

Gen

Learning & Development

How do your team's ideas influence the company's direction?

Cerebral is a tech company. Our vertically integrated care system includes all homegrown tech, including a mental health focused EMR, corresponding patient portal, and associated internal tools. Our tech team (product, eng, data, design) are the backbone to this care system, and we are shaping our company offerings to better serve our patients!

Sarah

Head of Engineering

How does your team reward individual success?

Cerebral greatly rewards employees taking individual ownership. If you can make positive impacts on the lives of many users, you will be rewarded. Employees often move to different departments or receive higher-level positions within the same department. It just requires being data-driven and getting real results.

Alex

Performance Marketing / Founding Team Member

What are Cerebral Perks + Benefits

Culture
Volunteer in local community
HQ-wide International Volunteer Day (December 5th) to engage communities and give back to organizations that positively impact people's lives.
Diversity
Documented equal pay policy
Highly diverse management team
Among our providers, 75 percent are female and 45 percent identify as African American, Hispanic or Asian. Our executive leadership team is 45 percent female.
Unconscious bias training
Diversity Employee Resource Groups
Cerebral currently has Pride, Multicultural and Women Employee Resource Groups to promote inclusion and support affiliation across diverse groups.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Employees receive a monthly reimbursement of health & wellness related expenses via Joon. Access to quarterly wellness challenges as well as 24/7 on-demand wellness courses via Wellable.
Mental Health Benefits
Bi-quarterly mental health days (8 days per year). Beginning in Q3, we will be providing all HQ Ops employees 100 percent coverage of Cerebral's mental health services.
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Happy Hours
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Paid industry certifications

Additional Perks + Benefits

We prioritize the mental health and wellbeing of our employees just as we prioritize exceptional care to our clients.

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