JPMorgan Chase
New York City, NY

Brand Marketing Lead-Credit Card at JPMorgan Chase

| New York City, NY
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Job Description Job description
The Chase Consumer and Community Banking (CCB) organization is seeking a VP, Senior Brand Marketing Lead responsible for building and managing the Mass Affluent brands in the Card Line of Business, Freedom and Slate. The candidate will use their knowledge of positioning strategy, creative brief writing, advertising development, agency management, production planning/execution, and integrated media and communications planning to deliver upon key business and brand goals. This is a unique opportunity for a candidate to build and manage a leading flagship brand with a prominent national advertiser working with top tier, award winning advertising agencies.
Chase is seeking a candidate who is a talented strategic marketer with a passion for advertising, creativity, and innovation. The candidate must be focused on the consumer, be driven by intellectual curiosity, thrive in the rapidly evolving landscape of advertising and media, have an ability to influence others, and have a desire to deliver high performing marketing and advertising work.
Key Responsibilities:
Brand Management
  • Maintain an understanding of Chase's brand purpose, strategy, and standards to facilitate effective brand stewardship and cohesion across our brands
  • Champion creative design excellence across all customer touchpoints
  • Lead brand strategy and brand visioning for existing and new product/benefits
  • Translate business goals into actionable creative briefs for internal and external creative partners and agencies.

Brand Strategy & Creative Development
  • Partner with business teams to provide strategic and tactical brand and advertising support.
  • Partner with Chase's Consumer Research team to uncover key consumer insights and test creative ideas and work.
  • Partner with Chase's Media team in the in the planning, development, analysis and assessment of integrated communications plans to ensure recommendations align to Brand and business objectives, as well as deliver on KPIs.
  • Lead our world class creative agency partners to develop integrated, breakthrough consumer advertising and messaging strategies.
  • Manage and develop positioning for a lead brand in Chase's Card brand portfolio.
  • Manage production and implementation of advertising and content tactics across integrated channels including digital, mobile, social, linear and digital video, print, and out of home.
  • Partner with functional marketing teams including digital, media, social, content, media, PR, sports & entertainment, and analytics to drive cohesive creative campaigns.

  • Accountable for ensuring legal/compliance/risk and control requirements are met for all campaigns and appropriate approvals are obtained.
  • Managing the creative budgets associated with managed advertising programs.

  • 10+ years of relevant marketing experience with focus on brand strategy, marketing communications, and/or advertising execution.
  • Strong business and marketing acumen with an ability to link strategies to marketing campaigns and deliver results.
  • Maintain a proactive, action-oriented, adaptable and results-driven work ethic in a fast-paced, reactive environment.
  • Strong communications skills with ability to present initiatives to senior executive teams
  • Strong collaborator with demonstrated talent in influencing key stakeholders at all levels in a large organization.
  • Strong understanding of video and digital creative production and execution.
  • Stays well-informed of advertising industry creative and media innovations.
  • Excels in a dynamic, fast paced and fluid environment to meet deadlines.
  • Mastered the art of prioritizing and managing multiple complex initiatives at the same time.
  • Experience working for or with advertising agencies is preferred.
  • Experience working in or with a consumer brand focused organization or advertising agency is preferable.
  • Strong communication, interpersonal, and project management skills.
  • Candidate should be located in Manhattan, NY.
  • Bachelor's Degree required; MBA is a plus.

About Us Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Full vaccination is a requirement for this role for new hires joining JPMorgan Chase. Additional requirements include sharing information including your vaccine card in the firm's vaccine record tool and may include mask wearing and social distancing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.
Note: The requirement to be fully vaccinated to be hired for this role does not apply to roles with a work location in Arkansas, Florida, Iowa, Montana, and Tennessee. For applicants to these roles, JPMorgan Chase will consider all qualified applicants regardless of vaccination status, due to state and local laws.
Equal Opportunity Employer/Disability/Veterans
About the Team Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through, the mobile app, and paid media channels based on what is best for the customer.
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What are JPMorgan Chase Perks + Benefits

Volunteer in local community
Partners with Nonprofits
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Game Room
Professional Development Benefits
Tuition Reimbursement
Diversity Program

An Insider's view of JPMorgan Chase

What’s the vibe like in the office?

My favorite thing about JPMorgan Chase is the vast number of problems we solve, and the diversity it takes to do that. Moving money, enabling payments and producing a world class customer experience are just a fraction of what we work on. Because the office is so casual and open, I get to participate in discussions on all of this.

Nick S.

Executive Director, Software Engineering

What projects are you most excited about?

As one of the largest financial institutions in the world, our scope of impact is huge. Knowing that a system we deliver is responsible for things millions do daily such as paying for groceries, withdrawing cash, or getting a loan pushes us toward solutions that scale, which is the most challenging but also the most rewarding part of our projects.

Edwin T.

Executive Director, Site Reliability Engineering

How does the company support your career growth?

JPMorgan has helped me develop as a professional – both as a technologist and as a business leader. I have taken advantage of executive leadership training and development aligned to the firm’s culture of “How We Do Business.” I feel good about working for a firm that invests in its #1 asset – US!

Lupe C.

Executive Director

How do you empower your team to be more creative?

Empowerment for Idea generation, problem solving and innovation is best coming from those who do the work. I engage my technologist in high profile work and foster an environment where ideas are welcome. Empowerment of our technologists is the key to success. Teams dig in, innovate and identify ways to create a better client experience.

Dawn T.

Managing Director, Software Engineering

How does the company support your career growth?

Working at JPMC has been a wonderful experience. I love how much JPMorgan Chase cares about its communities by offering support of technologists to local non-profit organizations through social innovation programs. The company also invests in its employees and provides many learning opportunities to us.

Meng M.

Software Engineer

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