Brand & Marketing Designer
Why We Exist
Every morning, 10,000 Americans wake up and begin their first day of retirement. Chapter is re-inventing the way that Americans transition into retirement, starting with Medicare.
For most people, Medicare is boring, bureaucratic, and confusing. But it's important. If people wait too long to choose coverage, they risk life-time penalties from Uncle Sam, may need to undergo medical underwriting, or may pay out-of-pocket for 20%+ of medical costs plus prescriptions and most costs of dental, vision, and hearing.
What We Do
Our team and technology help retirees to navigate Medicare, including when and how to sign up, what specific coverage to choose, and how to maximize the benefits from their coverage.
Chapter has built industry-leading technology to help retirees save thousands of dollars on their healthcare. Our promise is simple: we want people to improve their health coverage while reducing what they pay for it.
How? Our platform searches every Medicare option available nationwide, while others search only a subset of plans, which is the norm in the Medicare market.
This full search is why we find savings and benefits that others miss.
Our Team
Our team is high-integrity and high-horsepower with a big heart. We are software engineers, illustrators, lawyers, and former management consultants. We have worked at organizations including Palantir, Axios, Latch, and McKinsey.
We are an equal-opportunity workplace. We are deeply committed to building an inclusive workplace for people of all races, ages, gender identities, sexual orientations, religions, and ethnicities.
The Role: Brand & Marketing Designer
We are building a top-tier team of designers who are customer-focused, demonstrate ownership over their projects, and are a joy to work with.
As Brand & Marketing Designer, you will own Chapter's visual and brand aesthetic, responsible for creating a distinctive and recognizable brand that drives the company's mission forward. You will work with Product, Design, Marketing, and the rest of the team to set strategic priorities and drive outcomes that meet our goals.
Overview of responsibilities:
- Conceptualize and execute marketing and brand campaigns and collateral for both digital and print formats
- Create digital marketing assets, like landing page, videos, presentations, ads, and infographics
- Create print materials: one-pagers, posters, mailers, give-away items
- Maintain brand across various projects and improve style guidelines
- Work with marketing and product team on customer research and behavioral insights
- Share work during design reviews and receive feedback from the team
You:
- 4-6+ years of design experience (Ideally in D2C or branding/ad agency fields)
- Have proven creative and communication skills
- Have a strong vision for your work and company’s brand
- Strong portfolio demonstrating deep knowledge of design principles and methods
- Possess a sharp eye and knowledge of layout, typography, composition, color, and hierarchy
- Extensive knowledge of Adobe CC (Photoshop, Illustrator, InDesign); AfterEffects and motion/video editing experience are a plus
- Knowledge of Sketch/Figma are a bonus
- Have the ability to conceptualize projects, propose multiple ideas, and execute the final product
- Understand how design lives in a complex + regulated industry
- Willing to try multiple solutions to achieve desired result
- Work with marketing team to create meaningful and memorable campaigns
- Keep the “customer’s story” at heart when crafting design narratives
- Are excited by the opportunity to create a recognizable, premium-yet-accessible brand for Chapter in the Medicare & retirement space
- Work with product team to ensure brand continuity across multiple platforms
- Have experience preparing print collateral for production, and coordinating with vendors
- Ideally have experience with illustration and creating high-fidelity infographics
What you'll need to be successful
- Obsession with visual aesthetics and customer experience.
- Excitement to learn new things and tackle complex design problems.
- Take initiative to create new concepts and ideas, and think outside the box.
- First-principles thinking: we don't care how others have done things.
- Strong curiosity and willingness to ask lots of questions.
Our Design Team Principles
- At its core, we believe that design centric = customer centric.
- Designers have a shared goal of creating the best designs and products for our members.
- Designers collaborate closely with engineering and marketing teams.
- User needs are at the front of the design process.
- Designers work at an organization that recognizes the value of design for our customers.
- The organization is a team working towards a shared goal, not a “chain of command”.
- Designers feel comfortable sharing their work, critiquing work of other designers (regardless of seniority), and asking questions about why things are a certain way.
- Decisions get made quickly, and priorities are agreed upon by the team before projects are started.
- Process is documented efficiently, and work is open-source for rest of the team.
- Designers can bring their “whole selves” to work and feel valued for their work.
- Emotional and mental well-being are prioritized to avoid burnout.
What makes a successful design team:
We believe that good design culture is the foundation for creating successful products and campaigns.
We are an equal-opportunity workplace. We are deeply committed to building an inclusive workplace for people of all races, ages, gender identities, sexual orientations, religions, and ethnicities.