Brand Manager at Stitch Fix (Remote)

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About the Role

As a Brand Marketing Manager, you are responsible for developing marketing programs to support our core business and our new and emerging business lines. This role is focused on developing core and seasonal brand campaigns, growing and optimizing new audience segments, articulating new product offerings and identifying innovative and scrappy ways to bring targeted messages to market. As a key member of the marketing team, you will partner with channel owners, including acquisition, conversion and retention, to optimize marketing strategy and messaging, spend, assess channel and campaign performance, design and analyze marketing tests, manage creative and manage campaigns implemented across our owned and paid channels.

You’re excited about this opportunity because you will...
  • Drive strategy, budget and execution of brand marketing plan for new business lines in order to deliver to clients via multi-media and social outlets 
  • Drive ideation of evergreen and seasonal messaging and ways to build the brand and activate new clients.
  • Lead strategy on seasonal marketing messages and creative approach
  • Develop plan for sub-segment strategy within womens.
  • Oversee approach for testing new concepts and creative execution to maximize ROI
  • Identify, initiate and leverage Partnership strategies to build awareness of the Stitch Fix brand and drive client acquisition
  • Work with PR and Content teams to optimize the approach to Stitch Fix owned channels, such as Facebook, Youtube, Instagram, Pinterest, Influencers
  • Work collaboratively and effectively with Creative team to brief, review and refine creative work in line with strategic objectives
  • Partner with Analytics and Insights team to surface key client insights that promote growth and continually evaluate campaign performance
  • Partner with Finance and the Management teams to manage the budget to support P&L goals
  • Conduct hindsight analysis on campaigns, reporting out on performance and identifying actions to improve ROAS and brand equity
  • Manage, motivate, teach and develop more junior team members
  • Prepare and present progress against goals and relevant marketing metrics to team, cross functional groups and management
We’re excited about you because...
  • You have a B.A., M.B.A. preferred, with 5-7+ years of experience in brand marketing
  • You have deep brand management and media experience with a consumer brand in a high growth stage at scale
  • You have a high analytical orientation, with experience in a rigorous performance data environment and desire to test and learn; we are a high A/B testing environment
  • You are creative and excited about the opportunity to surface new and innovative ways to connect with consumers
  • You possess a strong understanding of consumer mindset, consumer empathy and dedication to great consumer experiences
  • You take ownership, are an inventive problem solver and have a high level of accountability
  • You have a natural ability to collaborate well with others across the organization and thrive in a dynamic, fast-paced and highly-fluid environment
  • You have outstanding oral and written communication skills that can keep varying groups and teams aligned and informed
  • You are both right brained and left brained, can think big picture and have the ability to execute
  • You have a passion for a vibrant company culture committed to being Bright, Kind and Goal-Oriented
You'll love working at Stitch Fix because we...
  • Are a successful, fast-growing company with a start-up work vibe
  • Are a technologically and data-driven business
  • Offer competitive salaries, equity and comprehensive health benefits
  • Are at the forefront of tech and fashion, redefining shopping for the next generation
  • Are passionate about our clients and live/breathe the client experience
  • Get to be creative on a daily basis
  • Are a smart and experienced leadership team that wants to do it right & is open to new ideas
  • Believe in autonomy & taking initiative
About Stitch Fix

At Stitch Fix, we’re about personal styling for everybody and we believe in both a service and a workplace where you can be your best, most authentic self. We’re the first fashion retailer to combine technology and data science with the human instinct of a Stylist to deliver a deeply personalized shopping experience. This novel juxtaposition attracts a highly diverse group of talented people who are both thinkers and doers. All of this results in a simple, powerful offering to our customers and a successful, growing business serving millions of men, women, and kids. We believe we are only scratching the surface on our opportunity, and we’re looking for incredible people like you to help us carry on that trend.

Please review Stitch Fix's Recruiting Privacy Policy here:
https://www.stitchfix.com/privacy/usrecruitingprivacy

More Information on Stitch Fix
Stitch Fix operates in the Fashion industry. The company is located in San Francisco, CA, Austin, TX and Pittsburgh, PA. Stitch Fix was founded in 2011. It has 5339 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 35 open jobs at Stitch Fix, click here.
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