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Dania Beach, FL

Brand Manager at Chewy

| Dania Beach, FL
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Our Opportunity:

Chewy is looking for a Brand Marketing Manager to join our Private Label Marketing Team based in Dania Beach, Florida. The ideal candidate is highly motivated, a self-starter and will have a strong marketing background that leverages data and consumer insights to drive strategy, communication and creative approach across all marketing channels. Leading and developing strategies and campaigns that support and grow our private label brands are some of the fun things the position will encompass.  Collaborating closely with our brand team, creative teams, channel leads, merchandising partners, product development teams and operations partners, you will be responsible for assessing opportunities, building strategies, developing programs, defining priorities, and creating the go-to-market plans that drive results. The candidate will also be responsible for tracking and measuring results of Private Label brand initiatives and campaigns to identify opportunities for growth, ensure strategies are working, measure for success, and adjust plans to deliver against growth agenda.

What You’ll Do:

  • Manage and lead integrated campaigns to support specific private label brands and align strategies across channels
  • Organize, brief and plan marketing strategies that support new customer acquisition, growth marketing, customer engagement, and advocacy
  • Write strategic marketing plans and work with creative teams to develop compelling assets that drive customers to act and maintain affinity for specific private label brands and programs
  • Partner with marketing analytics and cross-functional partners to track campaign performance and make recommendations for optimizations
  • Develop packaging/site asset briefs for the products expected to launch for the respective brand(s)
  • Manage in partnership with Brand Marketing Analysts and Creative Services, assets for site, including images, videos, copy & enhanced content
  • Create close collaborative relationships with marketing channel teams (email, social, digital paid and organic, digital video, TV, partnerships, PR etc.)
  • Partner with merchandising to develop strategies that support their goals and deliver against key objectives & drivers for the organization
  • Leverage consumer insights, customer & pet profiles, real-time data, historical data and third-party data to guide strategy, targeting and distribution
  • Report and present performance results to leadership/partners summarizing findings, outlining key contributors, providing direction, and delivering overall recommendations for ongoing programs
  • Partner with Private Label QA/Regulatory to identify mitigation strategies for increased return rates & customer complaints

What You’ll Need:

  • 5+ years in marketing role at retail/e-commerce/CPG company with expertise in building compelling integrated marketing campaigns
  • Consumer brand-building experience is highly preferred                                                                        
  • Experience in managing multiple projects in a deadline driven environment
  • A history of successfully working with cross-functional teams to deliver results
  • Experience in developing strategic briefs for channels and creative partners
  • Knowledge of marketing reporting channel performance metrics
  • Ability to analyze and report on results, findings and adjust as necessary to maximize KPIs
  • Experience in managing packaging design, product positioning, and all onsite assets (images, video, etc.) to help sell a product online preferred
  • Strong interpersonal skills and a positive, people-oriented attitude
  • Ability to guide creative direction through clear, effective communication
  • Ability to think and perform both tactically and strategically
  • Comfortable in a fast paced, self-starter environment
  • Passion for innovation, ever-changing digital landscape and life-long learning
  • Proficiency in Google Analytics or other web analytics tools as well as reporting tools like Tableau a plus
  • Position may require travel

Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
If you have a disability under the Americans with Disabilities Act or similar law, or you require a religious accommodation, and you wish to discuss potential accommodations related to applying for employment at Chewy, please contact [email protected] 
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • jQueryLibraries
    • VueJSLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • GRPCFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • VerticaDatabases
    • AerospikeDatabases
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • UXPinDesign
    • ConfluenceManagement
    • JIRAManagement
    • dotCMSCMS

What are Chewy Perks + Benefits

Chewy Benefits Overview

We offer competitive salaries and 401k, unlimited time off, comprehensive medical, dental, and vision benefits, in addition to wellness programs, online communities, and resources for improved physical and mental health... enabling you to be your best self - in and outside of work. With mentorship programs, employee resource groups, cross-functional job trainings, events, and customized development tracks for advancement, we're proud to help develop and promote our team members from within.

True to our business, we're pet-friendly and have fun pet-related perks like Paw-ternity leave for new pup parents and Chewy employee discounts. We offer countless volunteer opportunities, recreational club teams, company outings, happy hours, and team events to enable you to bond with fellow Chewtopians and have some fun!

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Highly diverse management team
Unconscious bias training
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
We offer a commuter transit, parking, and dependent care FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
We're currently 100% remote due to caution and care for the health & well-being of our team. Post-pandemic, we plan to operate in a combination of onsite and remote, with logistics still being defined
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Recreational Clubs
Chewy sponsors office sports leagues year-round.
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross-functional lunch and learns.
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks

An Insider's view of Chewy

What’s the vibe like in the office?

Fast paced! We work in "doggy-years" here. It's a place where talent and hard work is valued and where team members can think big and can bring their dreams to life.


Senior Technical Recruiter

What kinds of technical challenges do you and your team face?

At Chewy, one of our operating principles is Accelerate Time. We release new features weekly, fail fast, and iterate often to bring incremental progress quickly to our Pet Parents. Our success is driven by a customer first mentality, a culture of collaboration, and empowering individuals and teams.


Associate Director, Product Management

How does the company support your career growth?

Chewy gives a significant amount of freedom and autonomy to do your best work. I am able to pursue the most important objectives, and work that I really enjoy. It’s an amazing feeling to see your hard work pay off immediately and have a positive impact on the team—and something that makes life at Chewy really unique!


Human Resources Business Partner

How do you make yourself accessible to the rest of the team?

Aside from the standard 1x1s and team meetings: 24/7 via text, email, chat, voice and during business hours by walking around the office engaging in conversation, listening to current challenges and proposed solutions.


VP, Software Engineering

What projects are you most excited about?

Collaborating with so many different teams on a daily basis and seeing how we all come together to help pet parents find the products that they need for their pets.


Senior Integrated Marketing Manager

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