Brand Manager
Description
The Brand Manager will develop and implement both long-term and short-term strategies and tactics as agreed with the brand principles and management. The Brand Manager will generate volume building programs for the U.S. market and deliver budgeted yearly sales and profit commitments. The Brand Manager will also perform research and analysis to guide future brand development and awareness and work on developing strategic brand positioning and communication.
DUTIES & RESPONSIBILITIES
- Work with cross functional team (marketing, sales, research and development, operations, agencies, and finance) to support the development and execution of brand plan
- Analyze and interpret market trends, syndicated data, and consumer research to track brand performance and inform better sales and marketing team decisions
- Build brand loyalty, drive trial, and repeat purchase for new products
- Develop strategies, project creative briefs, and manage brand social media to ensure messaging and creative planning are consistent with brand strategy
- Leverage consumer and industry insights to develop more powerful consumer communications, brand programming, and new products
- Analyze and interpret market trends, syndicated data, and consumer research to track brand performance and inform better sales and marketing team decisions
- Track and manage the marketing budget to ensure the company hits its annual business plan goals
- Interact with customers in order to influence their programming, planning, and merchandising during annual business planning process
- Develop new insights into solutions that result in organizational improvements
- Focus on the critical few objectives that add the most value and consistently deliver results that meet or exceed expectations
- Identify meaningful and relevant programs that will have the most impact on specific target audiences.
- Participate in ongoing education and professional development opportunities.
- Additional duties as assigned by management.
Position Requirements
Full-Time/Part-Time
Full-Time
Shift
-not applicable-
Level 2 Background check required
Position
Brand Manager
Division
Trulieve, INC
Close Date
Post Internal Days
0
Number of Openings
1
Number Filled
0
Exempt/Non-Exempt
Exempt
Req Number
MAR-22-00034
Open Date
5/23/2022
Location
Tallahassee
EOE Statement
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
This position is currently accepting applications.