Brand Manager - Sparkle at Koch Industries

| Atlanta, GA
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Georgia-Pacific is currently seeking a Brand Manager for the Sparkle® brand on the Towel & Napkin Retail Category team.

Reporting to the Sr. Brand Director, the Brand Manager will use their general management skills to play an active role leading the development and execution of the brand vision and strategies, and in leading the commercialization of base product improvements, portfolio optimizations, packaging changes and commercial innovation for Sparkle® branded paper towels.

The successful candidate will use their analytical skills to track business performance, identify opportunities/gaps, present recommendations, and work together with a cross-functional team - including consumer knowledge, customer planning, sales, demand/supply planning, and operations - in the execution of brand initiatives to create value for consumers and retailers that drive long-term profit and share growth.
What You Will Do In Your Role

  • Comprehensive analysis on the categories and segments of interest, including understanding consumer needs, competitive landscape, market structures, sourcing and supply chain, and unit economics.
  • Identify opportunities/gaps and develop recommendations to address and capitalize on consumer unmet needs, as well as market trends, aligned with GP's strategies and capabilities.
  • Partner with Consumer Knowledge team to design and execute research and market experiments - through traditional and non-traditional approaches - to gain critical knowledge, answer killer questions, and assess the size of the prize for brand initiatives.
  • Manage relationships with key customer sales teams, working to understand and anticipate retailer needs to create mutual value and drive preferred partnerships.
  • Collaborate with internal capability teams (e.g. R&D, packaging & design, customer planning, operations) to develop recommendations for commercialization, go-to-market plans, and execution of brand initiatives.
  • Provide input & direction into monthly forecasting process for sales volume & pricing.
  • Track in-market performance of GP and competitor products, including sales, share, distribution, pricing, and promotional activity.
  • Lead brand health performance analyses and optimization recommendations against the brand's key performance indicators.

The Experience You Will Bring

  • Bachelor's degree
  • 2-5 years of experience in the CPG industry
  • Experience working with cross-functional teams in matrixed organizations

What Will Put You Ahead

  • Product innovation and/or commercialization experience
  • Knowledge of Nielsen/IRI syndicated data
  • CPG brand management or marketing experience

Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.

At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.

Equal Opportunity Employer, including disability and protected veteran status.
Except where prohibited by state law, all offers of employment are conditioned upon successfully passing a drug test.
This employer uses E-Verify. Please visit the following website for additional information:

More Information on Koch Industries
Koch Industries operates in the Energy industry. The company is located in Wichita, KS. Koch Industries was founded in 1953. It has 31000 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 499 open jobs at Koch Industries, click here.
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