Brand Manager (Remote) at Daxko

| Birmingham, AL + 3 more | Remote
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Company Description

Daxko powers health & wellness throughout the world. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members.

Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCC--and every type of organization in between--we build solutions that make every aspect of running and being a member of a health and wellness organization easier and delightful. 

Job Description

As a Brand Manager, you will leverage market strategies to create and execute a comprehensive tactical plan for the brands within one of our markets - Club, Boutique, or Non-Profit, in the fitness industry. This position works with the Marketing Specialists to fine-tune campaign-specific strategies and effectively roll them out to achieve company and sales goals.

The Brand Manager reports to the Marketing Director.

You will also:

  • Understand the products and brands within their market, their unique value props, and how they work together to effectively own their market
  • Create quarterly plans for Daxko’s brands within a target market inclusive of all campaigns (events, digital marketing, sales campaigns, customer communication, product announcements, and cross-team coordination) required to achieve annual marketing and sales goals
  • Coordinate with Specialists to ensure best practices are being leveraged when executing marketing campaigns
  • Manage the execution, tracking, and optimization of the marketing plan they create by coordinating with Marketing Specialists within the team, as well as counterparts on the Sales, Services, and Product teams
  • Allocate market-wide budget by brand or campaign to achieve sales goals and remain within budget
  • Jump in and help execute on various campaigns when Marketing Specialists need the support
  • Review and QA of all marketing deliverables before finalized
  • Create strategies and plans that hold their brands to the highest standards
  • Write compelling proposals to get initiatives approved for brand strategies and campaigns
  • Hold weekly or monthly meetings with cross-team counterparts on the Sales, Product, and Services teams
  • Create and finalize all Talk Tracks with support from cross-team counterparts and Content Specialists
  • Cross product line strategy planning and coordination to effectively market and sell additional products and services to meet company goals
  • Create brand guides and creative briefs for each of the brands within their market
  • 10% Travel Required

Qualifications

  • Bachelor's Degree in relevant field like Marketing, Communication, or Business - OR equivalent experience
  • Two (2) to four (4) years of relevant experience
  • Knowledge of sales and marketing best practices 
  • Excellent verbal and written communication skills.
  • Excellent organizational skills and attention to detail.
  • Excellent time management skills with a proven ability to meet deadlines.
  • Strong analytical and problem-solving skills.
  • Strong supervisory and leadership skills.
  • Ability to prioritize tasks and delegate them when appropriate.
  • Ability to function well in a fast-paced and at times stressful environment.
  • Proficient with Microsoft Office Suite or related software.

Bonus points for:

  • Proficiency in StoryBrand framework
  • Working knowledge of Jobs to Be Done (JTBD) and Outcomes Driven Innovation (ODI) frameworks
  • B2B marketing experience
  • Experience in the fitness industry

Additional Information

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members, and this is reflected through our offices, benefits, and great perks. Some of our favorites include: 

  • Flexible paid time off 
  • Affordable health, dental, and vision insurance options
  • Monthly fitness reimbursement
  • 401(k) plan with matching
  • New-Parent Paid Leave
  • 1-month paid sabbatical every 5 years
  • Casual work environments

All your information will be kept confidential according to EEO guidelines.

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members, and this is reflected through our offices, benefits, and great perks. Some of our favorites include: 

  • Flexible paid time off 
  • Affordable health, dental, and vision insurance options
  • Monthly fitness reimbursement
  • 401(k) matching
  • New-Parent Paid Leave
  • 1-month paid sabbatical every 5 years
  • Casual work environments

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • SqlLanguages
    • Google AnalyticsAnalytics
    • PendoAnalytics
    • BalsamiqDesign
    • FigmaDesign
    • InVisionDesign
    • MiroDesign
    • SketchDesign
    • Whimsical Design
    • ConfluenceManagement
    • JIRAManagement
    • Monday.comManagement
    • TrelloManagement
    • WixCMS
    • Webflow CMS
    • DocuSignCRM
    • HubSpotCRM
    • SalesforceCRM
    • Optimizely CRM
    • Salesloft Email
    • HubspotEmail

An Insider's view of Daxko

How does your team reward individual success?

The team I am part of does bi-weekly retrospectives. We intentionally set aside time to recognize and document Kudos for our teammates. The company has many peer-nominated yearly awards
and spot bonuses for going above and beyond.

Sai

Senior Project Manager

What does your typical day look like?

My day, as Director of Engineering, consists of reviewing overnight stability reports, collaborating on solving complex technical problems, and brainstorming upcoming features. I strive to ensure the engineering teams have the tools needed for success by maintaining an environment where each individual feels empowered to make a substantial impact.

Tyler

Director of Engineering, SMB

How has your career grown since starting at the company?

In 2017, I started in Customer Support. Within three years, I now spearhead long-term payment strategy and oversee payment operations as the Director of SMB Payments. My path within Daxko is evidence that there is no shortage of growth opportunities if you keep “chopping wood,” as I say, and embrace challenges ahead of you.

Caroline

Director of SMB Payments

What are Daxko Perks + Benefits

Daxko Benefits Overview

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members, and this is reflected through our offices, benefits, and great perks. Some of our favorites include:

Flexible paid time off
Affordable health, dental, and vision insurance options
Monthly fitness reimbursement
401(k) matching
New-Parent Paid Leave
1-month paid sabbatical every 5 years
Casual work environments

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Promote from within
Online course subscriptions available

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