Brand Manager, Independent Collections & Residences

| Chicago, IL +80 more | Remote | Hybrid
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We are pleased that you are exploring Hyatt Hotels Corporation. We believe our customers select Hyatt because of our caring and attentive associates who work hard to provide efficient service and meaningful experiences. We care about our associates and our customers. This is the Hyatt Touch. Our commitment to Diversity is best evidenced by our focus on company-wide diversity initiatives. We continue to be recognized as one of America's best companies for minorities in rankings based on information about recruiting and employment practices. Associates of Hyatt are given the tools from the first day to make a difference. Hyatt offers comprehensive and competitive benefits for all associates. Hyatt associates work in an environment that demands exceptional performance, yet reaps great rewards - whether it's career opportunities, job enrichment or a supportive working environment. If you are ready for this challenge, then we are ready for you. Come meet the people with the Hyatt touch.

Hyatt’s global Independent Collection’s brand team is in search of a passion-led, creatively inspired communicator and marketer, who will serve as a global steward and brand advocate of its Independent Collections portfolio (The Unbound Collection by Hyatt, Destination by Hyatt, JdV by Hyatt) and residences (Hyatt Residence Club).

 

Reporting to the Global Brand Leader, the brand manager will support the strategic direction of the brands and develop brand marketing plans that will create global awareness and recognition, working closely with other commercial services functions. Leveraging skills in integrated marketing, communications, and project management, he/she will help to differentiate and grow the brands through multi-faceted marketing initiatives, brand partnerships, and revenue-driving promotions.

 

ABOUT THE ROLE 

This role will serve as an advocate and champion for the Independent Collection brands and will proactively identify opportunities to market these brands resourcefully in new and growing markets. The brand manager will support and influence the strategic direction of the brands, working alongside the Global Brand Leader and Senior Brand Manager, and will develop, execute, and measure brand marketing plans and go-to-market strategies. 

 

With a heavy focus on amplifying and maintaining global brand relevance and differentiation, the brand manager will help guide and collaborate with teams around the world—from Loyalty, Design and Operations to Communications and Consumer Insights—to market our brands in a way that is relevant in today’s travel landscape. 

 

More specifically, the Brand Manager will:

  • Develop, manage and measure global brand plans and marketing initiatives for the three collection brands and the Independent Collections overall
  • Champion brands across all marketing channels via collaboration with cross-functional teams:
  • Partner with loyalty team on offers and ongoing communications to World of Hyatt Members
  • Manage digital, social, and public relations efforts
  • Collaborate with communications leads to inform and guide strategy and approach to brand storytelling and building consumer awareness 
  • Leverage financial services and partner offers to reach new travel segments and drive direct bookings to properties
  • Provide support to regional brand and field marketing teams, advising on marketing plans and regional activation
  • In partnership with Senior Brand Manager and internal/external creative resources, maintain and manage brand experience guides and create/update all supporting materials 
  • Create brand assets, resources, and tools that help educate and arm cross-functional and property teams
  • Develop and facilitate brand immersions and trainings with both internal and external stakeholders as well as property teams 
  • Manage internal communications with regional teams and properties (i.e., marketing plan details/results, quarterly brand calls, quarterly newsletters, etc.). 

 

ADDITIONAL SKILLS & CHARACTERISTICS 

  • an experienced brand-builder with an understanding of independent or soft-branded hotels
  • an independent-minded marketer who thrives on thinking outside the box
  • a highly influential communicator and a detailed-oriented project manager
  • has an eye for creativity and the ability to develop visually compelling and impactful presentations
  • comfortable in the discomfort of not knowing all things and unafraid to ask questions 
  • a go-getter who’s not afraid to roll up their sleeves and contribute at all levels

 

Responsibilities

  • Develop, manage, and measure global brand plans and marketing initiatives for the three collection brands and the Independent Collections overall
  • Champion brands across all marketing channels via collaboration with cross-functional teams
  • Maintain and manage brand experience guides and visual identities (in partnership with Senior Brand Manager and internal/external creative resources)
  • Develops and manages brand assets (e.g., photography, video, website updates, collateral) that correspond with brand positioning and messaging
  • Develops and delivers brand immersions and works collaboratively with internal and external teams
  • Manage internal communications with regional teams and properties (i.e., marketing plan details/results, quarterly brand calls, quarterly newsletters, etc.).
  • Engages, inspires, and galvanizes the organization around the brand vision, position, and strategies to provide clarity in bringing them to life in each functional area.

Experience 

  • 5+ years of experience, or 3+ years of experience post-MBA, in consumer brand marketing within the hospitality, retail, fashion, design industries.
  • International experience a plus 

 

 

Education 

  • Undergraduate degree required. 
  • Graduate degree a plus. 

 

Computer Skills Needed to Perform this Job 

  • Proficient in Word, Excel, and PowerPoint 
  • Experience with Adobe Creative Suite a plus 

 

 

Additional Comments and Requirements 

  • Proven track record of brand building and strategic marketing through the entire product lifecycle, with particular focus on garnering user-centered insights for innovation. 
  • Strong understanding of digital and social media channels and strategies, with experience in digital campaign planning and social media activation
  • Experience working with global teams 
  • Ability and willingness to operate in a fast-paced, complex corporate environment. 
  • Ability to travel as required on a national and international basis (approximately 5-10%). 
More Information on Hyatt
Hyatt operates in the Hospitality industry. The company is located in Chicago, IL. Hyatt was founded in 1957. It has 37000 total employees. It offers perks and benefits such as Volunteer in local community, Partners with nonprofits, Open door policy, OKR operational model, Team based strategic planning and Open office floor plan. To see all jobs at Hyatt, click here.
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