Chewy
At Chewy, our mission is to be the most trusted and convenient destination for pet parents and partners, everywhere.
Hybrid

Brand Management- Private Label

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Our Opportunity:

Chewy is looking for a consumer-centric, data-driven Head of Brand Management- Private Label to lead our Private Brands’ strategy, marketing campaign development and GTM execution at our Dania Beach, FL headquarters. With storytelling, strategic insights and data acumen, this role will actively shape and express each of our private brand’s identities and tone of voice while building each brand with its respective target audience by improving performance throughout the purchase funnel.

What You'll Do:

  • Collaborate with Chewy brand marketing teams (media planning, PR, Digital, Social etc.) to drive private brand customer acquisition and retention
  • Drive Private Brands customer acquisition and retention across paid and owned channels, continuously optimizing and seeking improvements for all traffic channels
  • Design and execute marketing experiment frameworks (paid and owned), analyze results, and implement scalable campaigns
  • Identify scalable product technology opportunities to improve Private Brands marketing effectiveness and efficiency
  • Partner with cross-functional Private Brands business team to translate brand and product strategy into integrated marketing plans, tactics and customer experience
  • Build processes to ensure smooth execution across functions within Private Brands and Chewy brand marketing
  • Propose and implement customer experience improvements by using customer data
  • Develop, manage and grow Private Brand equities
  • Partner with Design team and Chewy studios to bring new products to life via compelling package design, content development and marketing communications development
  • Lead and mentor Private Label Marketing team

What You’ll Need:

  • 7+ years of packaged goods digital marketing and/or e-commerce category marketing experience, ideally in corporate and startup environments
  • Adept at working in a cross-functional, matrixed organization
  • Comfortable in a fast paced, self-starter environment
  • Willingness to roll up sleeves and get things done
  • Advanced analytical tools (e.g., Excel) experience
  • Ability to develop metrics, analyze data quantitatively and identify opportunities and solve problems
  • Fluent in design, data, and technology
  • Bachelors degree, MBA preferred
  • Position may require travel



Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
If you have a disability under the Americans with Disabilities Act or similar law, or you require a religious accommodation, and you wish to discuss potential accommodations related to applying for employment at Chewy, please contact [email protected]
To access Chewy’s Privacy Policy, which contains information regarding information collected from job applicants and how we use it, please click here: https://www.chewy.com/app/content/privacy).

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What are Chewy Perks + Benefits

Chewy Benefits Overview

We offer competitive salaries and 401k, unlimited time off, comprehensive medical, dental, and vision benefits, in addition to wellness programs, online communities, and resources for improved physical and mental health... enabling you to be your best self - in and outside of work. With mentorship programs, employee resource groups, cross-functional job trainings, events, and customized development tracks for advancement, we're proud to help develop and promote our team members from within.

True to our business, we're pet-friendly and have fun pet-related perks like Paw-ternity leave for new pup parents and Chewy employee discounts. We offer countless volunteer opportunities, recreational club teams, company outings, happy hours, and team events to enable you to bond with fellow Chewtopians and have some fun!

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
We're currently 100% remote due to caution and care for the health & well-being of our team. Post-pandemic, we plan to operate in a combination of onsite and remote, with logistics still being defined
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
We offer a commuter transit, parking, and dependent care FSA.
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Recreational clubs
Chewy sponsors office sports leagues year-round.
Relocation assistance
Professional Development Benefits
Job training & conferences
Lunch and learns
Cross-functional lunch and learns.
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks

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