Brand Director at Bestow

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ABOUT BESTOW
 
Bestow is the leading digital platform for life insurance. As both a direct-to-consumer destination and an infrastructure provider, Bestow is on a mission to make life insurance accessible to millions of underserved families. 
 
We strive for work-life balance and believe happy employees make for better experiences and happier customers. It’s a model that helped us land on Forbes’ Best Startup Employers 2021 and 2022 lists!
 
 
ABOUT THE TEAM
 
The Bestow Marketing team is highly visible, working across the company to champion the voice of our customers. We are responsible for our brand as well as acquiring, growing, and retaining our customers. We develop and deliver all our customer communication including our social media, website, and advertising. We believe data, advanced analytics, and good old fashioned strategy are the key to marketing effectiveness.
 
As our Brand Director, you will play a key role in putting Bestow on the map. You’ll build out our ongoing competitive research, consumer segmentation, and brand positioning practices - mining actionable insights that help push the creative work to be more impactful and more effective. 
 
You’ll collaborate with the creative team to make data more accessible and find new ways to connect with our target audiences. Together, you’ll develop work that doesn’t look anything like insurance advertising. 
 
Your deep curiosity for understanding consumer behavior will lead you to the data, and your experience will deliver insights to develop a brand positioning and messaging that inspires exceptional and effective creative deliverables. 
 
We are open to candidates working Remotely in this role, but we have amazing offices in Austin and Dallas, TX if you desire to work in-person with our team!

ABOUT THE ROLE

  • Create and operationalize standards, processes, and resources to mature brand stewardship and governance across the company
  • Deep dive into customer research, building personas, customer journeys, and strategies to optimize marketing comms
  • Evaluate marketing investment and programs based on business objectives to ensure best allocation of resources; continuously monitoring KPIs improve effectiveness and ROI of programs 
  • Develop the holistic brand & awareness strategy, including media mix and spend distribution to meet our ambitious awareness goals. 
  • Help to build innovative, offline media strategies against key awareness-building channels
  • Collaborate with creative and growth marketing teams to develop inspiring creative briefs based on a deep knowledge of Bestow’s business, the competitive landscape, cultural environment, and target consumer.
  • Regularly perform competitive, market, and cultural research to stay on top of industry and consumer trends

 

YOUR EXPERIENCE

  • 8+ years in Marketing with increasing responsibility and a proven track record of success
  • Experienced building insights from data
  • Excel at independently identifying and acting on priorities with organizational, time management, and communication skills
  • Ability to manage and build relationships with internal and external stakeholders.
  • Able to balance the big picture with short-term needs and initiatives.
  • Bachelor's degree in Communications, Marketing, or other related field required

 

TOTAL REWARDS

  • Competitive salary
  • Open PTO plan
  • 100% paid premiums for medical, dental, and vision insurance
  • Annual bonus based on individual and company performance
  • Generous equity grant based on level
  • Flexible work-from-home policy and open to remote

 

 

We value diversity at Bestow. We hire, recruit, and promote without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, pregnancy or maternity, veteran status, or any other status protected by applicable law. We understand the importance of creating a safe and comfortable work environment and encourage individualism and authenticity in every member of our team. 

 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • TypescriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • FlaskFrameworks
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    • MySQLDatabases
    • PostgreSQLDatabases
    • BigQueryDatabases
    • Google AnalyticsAnalytics
    • SegmentAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AbstractDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • HubSpotCRM
    • SendGridEmail

An Insider's view of Bestow

What are some social events your company does?

Last year Bestow sent everyone a make your own cocktail kit for a company-wide happy hour to help us keep in touch while we work remotely! We also have a slack channel for people who are interested in getting randomly introduced to a new member of the channel each week. It’s a great way to meet new hires and catch up with old pals.

Anna

Data Analyst

What does your typical day look like?

A typical day for me involves designing systems that get used internally and externally at Bestow. Secure and reliable solutions that allow us to meet an ever-increasing amount of traffic to our services. We like to use tools that promote creativity and automation across our responsible domains.

Clint

Senior Site Reliability Engineer

How has your career grown since starting at the company?

I am always challenged here. Bestow has provided me with the best, and most beautiful ways opportunities to grow both personally and professionally. My leadership has trusted me with huge tasks early on which push me professionally. It is this type of trust that has allowed me to grow my career.

Erika

Agency Service Specialist

How do your team's ideas influence the company's direction?

The Marketing Compliance and Operations Compliance team operates with a “run to the risk” attitude. They think of efficiencies to ensure the business understands, identify, and mitigate risks appropriately. This anticipation of what is coming around the corner attitude, continues to develop and foster trust Bestow wide.

Luke

Deputy General Counsel, Chief Compliance Officer

How do you collaborate with other teams in the company?

In my given role, I collaborate with teams across the business. Information Security & Privacy impact each area. I typically collaborate with different teams by projects. It can be security projects or other business-related initiatives. While remote we collaborate via zoom. Teamwork makes the dream work!

Ami

Chief Information Security Officer

What are Bestow Perks + Benefits

Bestow Benefits Overview

Why work with us?

When you’re reinventing an industry that’s gone unchanged for centuries, you need brain power, imagination and endless curiosity. At Bestow, every voice counts and every employee can shape our mission: to make financial products accessible to more people.

Culture
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Caring for our own by covering 100% of employee medical insurance.
Life Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Bestow provides employees with a flexible work schedule that includes Flexible start and end times.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted once per quarter.
Parking
We offer employees a parking subsidy.
Relocation Assistance
Our relocation assistance plan offers a maximum reimbursement of $5,000 and is on a case by case basis.
Professional Development Benefits
Lunch and learns
Cross functional training encouraged
Promote from within

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