Enova
Hybrid

Brand and Digital Lead

Sorry, this job was removed at 4:58 p.m. (CST) on Tuesday, October 19, 2021
Find out who's hiring in Chicago, IL.
See all Marketing jobs in Chicago, IL
Easy Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

About the role:

As a Brand marketing leader - problem-solving, self-directing, and action-oriented thinkers are required. You will be responsible for managing direct response media marketing campaigns (TV, radio, other offline, online display, and paid search) with a $20+ million annual marketing budget, as well as supporting brand strategy and product launches across all marketing mediums. The role will be focusing on supporting our CashNetUSA and providing guidance to our smaller, recently acquired brands.

What you'll be doing:

  • Increase new customer acquisition by executing brand media offline (TV, radio, audio, etc.) and online (prospecting and retargeting display, streaming audio, paid search, etc).
  • Work with internal Customer Insights Analytics team and external media agency analytics team on data feeds and reporting to manage campaign effectiveness and KPIs, ultimately using findings to recommend ways to optimize spend and make improvements to brand media campaigns.
  • Maintain existing agency relationships (media and creative) to drive monthly planning and execution, as well as holding agencies accountable for deliverables and KPIs.
  • Create, manage, test and analyze creative and media campaigns across offline and online channels from conception through execution.
  • Support and integrate brand strategy, tone, and messaging across all marketing mediums (digital, email, social etc.) to maintain consistency between channels.
  • Support marketing team in new product launches, building comprehensive marketing strategies and plans and working closely with Strategy & Operations/Product Management teams.
  • Work cross-functionally with internal departments (Creative, Legal, Compliance, GR/PR) to develop creative and brand messaging and integrate across all owned properties and marketing efforts.
  • Collaborate with the team in exploring new initiatives, emerging media, marketing channels, and other projects.
  • Engage with our internal market intelligence team and media agencies on research and consumer insights to support brand channel strategy and tactics.
  • Work cross-functionally with other brand channel owners to ensure best practices are shared and implemented across all P&Ls.
  • Coach and develop one direct report

We're excited about you if you:

  • Have 5+ years of professional experience in a Marketing or Business function (i.e. Strategy, Planning, Operations).
  • Have media planning and development experience
  • Are a demonstrated self starter and problem solver - You’ll be successful in this role if you can think critically and dig deeper to improve processes, campaign performance that have a measurable impact on the business
  • Have strong analytical skills - you’re able to manipulate and analyze data in order to identify trends, solve problems, and make informed recommendations. Experience with Excel, Micro-strategy or other visualization tools preferred. 
  • Are an outstanding project manager - You can develop, adhere to, and communicate reasonable timelines. 
  • Can communicate, collaborate and influence - Proven skill in working across multiple and distinct functional organizations (e.g. Strategy & Operations, Analytics, creative teams, vendor partners etc.) in support of specific business priorities. 
  • Are creative and think outside the box - The only constant in our industry is change. You love to brainstorm, generate new ideas, and bring creative, innovative solutions to the challenges our customers face every day.   
  • Are adaptable - The only constant is change. You can pivot from one initiative to the next, executing thoughtful tests/experiments and quickly moving on from ones that aren’t performing.

Things we like, but don't require:

  • Programmatic display (prospecting and retargeting) experience
  • Adobe suite (Analytics, AdCloud, Audience Manager)
  • Creative development and production experience 
  • Financial-services
  • SQL

The Marketing Team:

Enova’s marketing department owns the brand identity, customer acquisition, and customer engagement efforts for Enova’s portfolio of brands which serve consumer and small business market segments in the US and Brazil. We invest in a robust marketing mix which includes offline (TV, radio, print), partner marketing, digital (Programmatic, CTV, Social), and direct marketing tactics (mail, email, SMS) to drive new customer growth and deepen customer engagement. We’ve built a data driven, test and learn culture where individuals at all levels own programs that have a measurable, bottom line impact. Individuals who value solving problems, continuous learning, and collaborating with colleagues across product, analytics, and operations will find infinite opportunities to broaden their skill set and grow their career by rotating through brands and functions within marketing or even the broader Enova organization.

About Enova:
Enova is a leading financial technology company providing online financial services through its AI and machine learning powered lending platform. Enova serves the needs of non-prime consumers and small businesses, who are frequently underserved by traditional banks. Enova has provided more than 7 million customers with over $40 billion in loans and financing with market leading products that provide a path for them to improve their financial health. Want to learn more? Just ask any of our almost 1,500 employees.

Our goal at Enova, we believe that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. It is our policy to provide equal employment opportunity for all persons and not discriminate in employment decisions by placing the most qualified person in each job, without regard to any other classification protected by federal, state, or local law. California Applicants: Click here to review our California Privacy Policy for Job Applicants.

See More
Easy Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

What are Enova Perks + Benefits

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
Pair programming
Open office floor plan
Flexible work schedule
Enova employees are able to leave at 2pm on Fridays between Memorial Day and Labor Day!
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
- B.L.A.C.K @ Enova - HOLA @ Enova - Pride @ Enova - South Asians @ Enova - Women @ Enova - Parents @ Enova
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Enova's team fitness initiatives include Sponsored race teams.
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
We provide free breakfast on Monday.
Company-sponsored happy hours
Company-wide happy hours are hosted once per month and team's host happy hours at their discretion..
Onsite office parking
We offer employees discounted on-site garage parking.
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Both company-wide and department-specific events.
Promote from within
Mentorship program
Continuing education stipend
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

Sabbatical program • Recognition programs • Commuting reimbursement • Monthly social events • Discounted gym memberships • Pet insurance

More Jobs at Enova

Easy Apply
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about EnovaFind similar jobs like this