Calm
Our mission is to meet everyone where they're at on their mental health journey.
Remote

B2B Content Marketing Manager

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Who We Are:

At Calm, we have a simple, albeit BIG mission: to make the world a happier and healthier place. Through our website, blog, and app—filled with meditations, sleep stories, music, movement, and more—we’re redefining what mental care looks like in 2021 and beyond. With over 100 million users worldwide, 100,000 new users daily, and our growing partnerships with major companies, we’re having a positive effect on more and more people each and every day. And while the heart of Calm is digital, we are growing and expanding offline with a variety of products and services to help deliver on our mission of health and happiness, the world over. 

Calm is the world’s #1 brand for mental fitness and our B2B team is furthering our mission to make the world happier and healthier by bringing our offering into the employee benefits space. Calm for Business is helping companies build a more resilient organization by promoting better sleep, reducing stress and anxiety, and developing consistent mindfulness practices. We offer accessible and effective content to meet the needs of any diverse workforce. With our proven launch strategy and marketing resources, plus ongoing engagement programs and account support, we take the stress out of employee benefits.


What You’ll Do: 

  • Develop and implement B2B content and inbound marketing strategy in order to build our B2B pipeline, increase site traffic, generate new leads, and support engagement across the entire customer lifecycle
  • Manage strategy, editorial calendar, content creation, and publishing across the following B2B marketing channels: Calm for Business blog, newsletters, Campaigns and new content marketing channels
  • Develop and experiment with creative new content marketing campaigns that help build our B2B brand, attract new prospects, and position Calm as a thought leader
  • Write and edit copy for blog posts, newsletters, paid ads, lifecycle marketing emails, and other b2b marketing assets / campaigns
  • Manage B2B content creation pipeline, project manage inbound requests, and work proactively with partner teams to develop scalable processes for efficiently generated high-quality content
  • Serve as a strategic partner across the team and look for opportunities to leverage content (existing and new) to help improve the efficacy of our demand gen, community engagement, employee adoption, and sales enablement programs 
  • Collaborate closely with the consumer marketing and editorial teams to leverage other content initiatives, whether in-app or through the Calm Blog, to help support our B2B goals
  • Provide copywriting, branding, and messaging support across the team as needed


Who You Are:

  • 5+ years of content marketing experience, with a minimum of 5 years in a B2B marketing role
  • Experience building out content marketing programs from scratch. You can develop a strategy, set up a new blog, create the content, and then begin scaling and optimizing
  • Strong writing skills and experience in creating B2B marketing content, including blog posts, newsletters, case studies, e-books, and more
  • Customer-centric, empathetic, and creative. You always build strategy around customer insights, you have a knack for understanding the wants and needs of others, and you’re great at generating creative new ideas around those customers
  • Analytical and data-driven. You are a strong problem solver who knows how to use data to identify problems, find opportunities, and drive continuous improvement in our marketing and growth efforts
  • Entrepreneurial and resourceful. As an early member of a startup within a startup, we need people who can find creative ways to make a big impact without massive amounts of resources
  • Demonstrated track record of successful content marketing campaign and program management. You can work cross functionally to take a project from inception through to execution under tight time constraints.
  • Familiar with inbound marketing, content marketing, website optimization, and lead generation best practices



We believe that mental health is health, and every person should be considered in the discussion. That’s why we’re proud to be an equal opportunity workplace, committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law.

Calm is deeply committed to diversity, equity and inclusion, both in our hiring practices and in our experiences as a Calm employee. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work, and experience a culture that is free of harassment, racism, and discrimination. 

Calm is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. Please inform Calm’s Recruiting team if you need any assistance completing any forms or to otherwise participate in the application process.

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Candidate Location Eligibility:
Albuquerque, NM
Ann Arbor, MI
Atlanta, GA
Austin, TX
Baltimore, MD
Boise, ID
Boston, MA
Buffalo, NY
Charleston, SC
Charlotte, NC
Chicago, IL
Cincinnati, OH
Cleveland, OH
Colorado, CO
Columbus, OH
Dallas-Fort Worth, TX
Dayton, OH
Detroit, MI
Fayetteville-Springdale-Rogers, AR
Greensboro, NC
Hampton Roads, VA
Hartford, CT
Houston, TX
Indianapolis, IN
Jacksonville, FL
Kansas City, MO
Las Vegas, NV
Lexington, KY
Lincoln, NE
Little Rock, AR
Los Angeles, CA
Louisville, KY
Madison, WI
Memphis, TN
Miami, FL
Milwaukee, WI
Minneapolis–Saint Paul, MN
Nashville, TN
New York City, NY
Ogden, UT
Omaha, NE
Orlando, FL
Pensacola, FL
Peoria, IL
Philadelphia, PA
Phoenix – Mesa – Scottsdale, AZ
Pittsburgh, PA
Portland, ME
Portland, OR
Provo, UT
Raleigh-Durham, NC
Reno, NV
Richmond, VA
Rochester, NY
Sacramento, CA
Salt Lake City, UT
San Antonio, TX
San Diego, CA
San Francisco, CA
San Luis Obispo, CA
Santa Cruz, CA
Seattle, WA
Spokane, WA
St. Louis, MO
Tallahassee, FL
Tampa Bay, FL
Tucson, AZ
Washington DC
Wilmington, NC

What are Calm Perks + Benefits

Calm Benefits Overview

We're committed to supporting our team in every aspect of their personal and professional lives. That goes way beyond 'perk's. We offer a competitive benefits package for health, dental, and vision and give monthly stipends for health and fitness routines too. When we say PTO is "Take What You Need", we really mean it, whether that's a mental health day, or a trip around the world. Your home office should be as functional and inspirational as an in-person office. We'll give you a WFH stipend to help! Your family is a vital part of community too and that's why we offer baby bonding leave to all salaried employees. Calm can only grow if you do - so we offer great salary, equity, a 401(k), and even a generous extended learning budget. Our calendar of (virtual) social events ensures you always feel part of, and close with, the team, no matter where you are.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
100 dollar wellness
Financial & Retirement
401(K)
Company equity
Charitable contribution matching
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Office Perks
Fitness stipend
To celebrate how Calm is working to make the world happier and healthier, employees are given the benefit of a $100 monthly wellness stipend to put toward their own happiness and health.
Home-office stipend for remote employees
Calm provides a $750 work from home budget to go towards creating a more comfortable and productive home workspace.
Professional Development Benefits
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Paid industry certifications

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