Northwestern Mutual
Start-Up Vibes with The Stability of a Fortune 100 Company.
Hybrid

Asst Director Web & Digital Experience (Conversion)

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At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference.
Assistant Director, Web & Digital Experience (Conversion)
This role is responsible for bringing NM's pre-client strategy to life by building out new end-to-end marketing strategies across the consumer journey. This role partners with multiple disciplines within marketing as well as cross-functionally to develop and deliver an exceptional user experience designed to acquire and engage our next generation of clients.
Primary Duties & Responsibilities

  • Strategy Development: Develops marketing strategy across the client journey focusing on driving conversion and deepening engagement and loyalty with clients.
  • Conversion Rate Optimization : Analyzes and optimizes the conversion funnel(s) to increase the % of site visitors who perform our desired actions/events.
  • Customer Data: Partners with cross-functional Marketing Operations teams to define, capture and action relevant user data to improve engagement and conversion.
  • Email Acquisition: Leads, analyzes and optimizes the email collection strategy across the digital ecosystem to increase audience and drive engagement and conversion.
  • B2C Marketing: Develops and executes compelling messaging, tactics and strategies to promote products and services in the pre-client journey to drive conversion.
  • Leadership: Leads large projects and initiatives and works cross-functionally to drive business outcomes.
  • Relationship Management: Serves as a trusted partner to cross-functional teams; serves as the voice of the consumer as well as marketing in order to deliver an exceptional client experience.
  • Budget Management: Manages budget, including vendors contracts and project resources.
  • Effectiveness: Accountable for tracking conversion; and establishing processes to ensure deliverables are met


Knowledge, Skills, Abilities

  • Bachelor's Degree in Marketing or Business
  • 9+ years of experience in a Marketing role responsible for developing strategy.
  • Experience leading cross-functional projects from ideation to execution.
  • Functional Knowledge: Deep understanding of marketing and target audience to assess needs, trends, and opportunities. Understanding of the sales cycle and full funnel marketing.
  • Leadership: Demonstrated ability to lead large projects to completion and manage a team of marketers.
  • Influence: Ability to make recommendations and have stakeholders adopt a new point of view.
  • Data Driven/Analytical: The ability to analyze data and insights and translate into marketing programs and campaigns and assess program effectiveness.
  • Collaboration:
  • Communication: Effectively communicates with key stakeholders at all levels; provides feedback; provides a point of view.
  • Presentation: Can effectively present complex information to internal and external partners at all levels.
  • Results Driven: Demonstrated ability to successfully hit KPIs


Benefits:

  • 401K
  • Company sponsored retirement plan
  • Educational assistance
  • Performance based incentive pay
  • Medical, dental and vision insurance
  • Parental leave
  • Caregiver time off
  • ....and more


#LI-POST
#IN-POST
This job is not covered by the existing Collective Bargaining Agreement.
Required Certifications:
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We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.
If you work or would be working in Colorado or outside of a Corporate location, please click here for information pertaining to compensation and benefits.

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What are Northwestern Mutual Perks + Benefits

Northwestern Mutual Benefits Overview

Whether providing education assistance, competitive health benefits or time off for community service, Northwestern Mutual is committed to supporting employees so they can live their best lives. 

Culture
Volunteer in local community
Partners with nonprofits
OKR operational model
Team based strategic planning
Employee resource groups
Hybrid work model
Flexible work schedule
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
Northwestern Mutual offers a pension plan for employees.
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Adoption Assistance
Fertility benefits
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Floating holidays
Bereavement leave benefits
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Some meals provided
Company-sponsored happy hours
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Online course subscriptions available

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