Associate Strategist
ABOUT US
tms unites technology, marketing and sourcing to drive transformational change for the world’s leading brands. With 1000+ employees across 26 countries, we offer an impressive range of solutions — from inspiration and innovation to category management and delivery. Most importantly, we're a place where you can achieve great things, and be recognized as the best.
Our parent company, HAVI, is a global, privately held company that delivers expertise and experience across analytics, packaging, sourcing, supply chain, and logistics. Together, we unlock potential in our shared talent, more career opportunities and benefits, and an elevated service for our clients — which include the likes of McDonald’s, T-Mobile, O2 and adidas — as well as their customers.
WHAT MATTERS THE MOST
Breakthrough, business-driving ideas come from extraordinary people with the freedom to be their most authentic selves at work. And we know authenticity and diversity — critical elements of our business — can only be realized when we create access and equity for all. We foster a culture of inclusion and belonging and aspire to be ever-evolving, always growing and listening.
If you want your ideas to be heard and to contribute to a culture of inclusion and authenticity, bring us your voice!
ROLE OVERVIEW
As a junior member of the team, your day-to-day will be supporting the strategy director with cultural research, insight generation, and support in the crafting of strategic marketing plans for our key clients. You have an inquisitive mind, can uncover breakthrough customer and cultural insights, and inspire impactful cross-channel marketing programs.
We’re looking for an independent thinker who is curious and passionate about people, brands, marketing, content, social, and especially digital.
You will be expected to work as part of a team identifying threats and consistently searching for opportunities for the client and agency. You will always be questioning and challenging what has been done and inspiring new ideas.
Responsibilities:
Your day-to-day will be supporting the strategy director with category analysis, trend reporting, and learning how to craft creative briefs and thought leadership.
Digging deeper on the details:
- Be a knowledge champion by conducting secondary research on customers, culture, emerging tech, and industry trends, helping our team better understand our client’s landscape
- Assist in the developing of creative briefs and briefing sessions and work closely with account and creative teams to nurture the ideas generated to ensure they deliver on brief and strategy
- Supports strategy director in partnering with account teams (agency and client) on annual brand calendar planning
- Fosters consistency over time and across projects and identifies opportunities to improve the quality of the thinking applied to client businesses.
- Assist in the development of client-facing and internal thought leadership that guide creative development for cross-functional partners
- Develop market overviews, competitive analysis, and target profiles
- Support our partnership and e-commerce team with industry trends across a wide spectrum of client categories (entertainment, travel, sports, food, retail, etc.)
SKILLS AND EXPERIENCE
- Bachelor’s Degree in business related field preferred
- 1-2 years in a marketing-related role, including past internship experience
- Innate curiosity with the ability to connect insights and see creative opportunity
- Strong verbal, written, and presentation communication skills
- Ability to perform core strategy tasks – cultural insights, human insights, audience understanding, positioning development, campaign development
- Willingness to learn and grow within the team and collaborate
- Unafraid to dive into new platforms and acquire new knowledge
- Strong ability to brainstorm and participate in group discussion
HAVI requires all of its US based employees to be fully vaccinated against COVID-19, unless a reasonable accommodation is approved.