Associate Social Media Manager, NBA 2K at 2K (Remote)

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Who We Are:

2K publishes some of the most popular video game franchises on the planet including Borderlands, BioShock, NBA 2K, WWE 2K, XCOM, and Sid Meier’s Civilization. The NBA 2K Marketing Team is comprised of experienced and talented marketing professionals and an exceptional communications team working together and across the company to create memorable and innovative campaigns for NBA 2K’s latest offering.

What We Need:

A social media enthusiast who understands the ins and out of using all social media platforms including Instagram, Twitter, Facebook, YouTube, Twitch, Steam, and first party platform community hubs. This individual should have experience with social media copy writing, asset coordination, and executing posts for multiple accounts. This person must have experience with social community management as it relates to interacting directly with verified followers, accounts, and the community at large. It’s important that this individual is able to create efficient processes and maintain organization in their execution tasks from maintaining content calendars to establishing community management processes. This person must be a creative at heart, have the ability to contribute to social media content plus general channel enhancements, and see ideas through execution. It’s a must that this individual has a thorough understanding of the holistic social media strategy and overall brand marketing strategy so they can make informed day to day decisions that contribute to the bigger picture goal of our social media and brand departments. 

What You Will Do:

  • Manage day to day content calendar executions including copy writing, asset coordination, and postings to @MyTEAM as well as assisting with @nba2k channels.
  • Manage social community interactions and conversations on @MyTEAM and @NBA2k.
  • Develop a process for day to day social community interactions
  • Compile social community feedback to recommend content ideas and how to respond
  • Proactively inform other departments of potential social community issues and offer solutions
  • Manage the Customer Service department in identifying, routing, and escalating social community issues to the proper personnel and departments
  • Utilize social listening/sentiment tools to recommend enhancements to the social community management strategy and the overall social landscape
  • Assist with other tasks as needed
  • Report to the NBA 2k Digital Sr. Manager

Who We Think Will Be A Great Fit:

We are looking for someone who is extremely passionate about social media and is always on. This individual must be extremely independent, proactive, and always ideating ways to enhance what we do on social media, while having the skillset to logistically execute ideas. This person must have the capacity to understand and always think about the big picture to make daily decisions that are aligned with the overall social and brand strategy. This person must be extremely thorough, detailed oriented, and organized while maintaining efficiency.  NBA 2K is bigger than a video game as it extends to so many areas of lifestyle culture. With this in mind, this individual must have a comprehensive understanding of lifestyle, basketball, and video game culture to excel in this role.

  • At least 4 years experience working in a social media focused role, ideally within the basketball, sports, or video game industries.
  • Requires understanding on how to use all social media platforms, their tools, and awareness of the specific nuances within each platform. Must understand the concept of how to best utilize each platform based on their strengths and also providing clear value to each platform
  • Excellent copy writing skills for all social platforms that’s informed by the brand’s social voice, tone, and style
  • Experience with managing assets. Knowledge of creative dimension sizes and the different nuances of how they display on each platform
  • Experience with social community management and ability to maintain the brand’s social voice, tone, and style when interacting with the community
  • Ability to ideate and the skillset to execute ideas through the execution phase 
  • Ability to think #BigPicture. This position must make informed day to day decisions based on the social media and brand strategy at large. This individual must have the capacity to understand that their role is contributing to common social media, brand, and business team goals
  • Requires thorough knowledge of the #NBA2K franchise
  • Requires strong knowledge of basketball, lifestyle, and video game culture
  • Extremely thorough, detail oriented, and organized
  • Requires strong communication, collaboration and diplomacy skills
  • Experience with social media listening and insight tools
  • Proactive in nature and can operate independently, but also has the ability to effectively collaborate
  • Experience with statistical analysis and KPIs is a plus
  • Strong understanding of photoshop, illustrator, and premiere is a plus
  • Experience with paid advertising is a plus
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Technology we use

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An Insider's view of 2K

How would you describe the company’s work-life balance?

As a single mom, work-life balance is incredibly important to me. One of the things that attracted me most to 2K was the emphasis on creating an environment where employees are supported & empowered to excel in our work while recognizing that our people are our best assets, and to do great work, we have to take care of ourselves & families too.

Audrey

Senior Manager, Talent & Organizational Development

What does your typical day look like?

I work in Mocap Post Production. I’m mainly responsible for Head Mounted Camera footage in the post-processing and QA stage. I’m also the Lead for our small third volume, which we use exclusively for ROMming talent and props. I support processing the Mocap data and QA which helps to prepare assets for delivery. It’s very busy and very rewarding!

Tiffany

Motion Capture Animator

What makes someone successful on your team?

Passion, Drive, Always Learning, Open to New Ideas and a Team Player.

Shawna

Senior Director, Talent

What is your vision for the company?

Our vision is to continue being industry leaders with a culture that serves as an example. Putting the customer first is the only way to thrive in this competitive entertainment industry. Every 'out of the box' creative idea is a risk; letting yourself take these risks and be willing to fail fast will lead to long-term success.

Sanju

Technical Director

What projects are you most excited about?

Our team is currently working on the “Great Scale Efficiency Project”. As 2K continues to add headcount and launch more titles, we’re coming up with new processes and tools to help keep everyone in sync and reduce frustration/churn. If there are any suggestions or ideas for how to make our processes run smoothly, the ops team wants to know!

Naman

Senior Analyst, Operations Strategy

What are 2K Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Pet Friendly
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Cross functional training encouraged
Promote from within
Online course subscriptions available

Additional Perks + Benefits

We also provide additional partner discounts on daily essentials, fitness reimbursement, and have ongoing raffles and give-aways.

In addition to vacation and time off benefits, we also have a generous compassionate leave program.

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