Associate, SEO at Dentsu (Detroit, MI)

| Detroit, MI
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Company Description

Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us. 

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. 

Job Description

SEO (Search Engine Optimization) is the practice of improving a website to increase the number of visitors the site receives from search engines like Google. Sites that are poorly designed, irrelevant, or use black-hat techniques will be pushed lower in the list of results while high-quality and authoritative sites will rank higher. SEO Specialists at dentsu identify opportunities on clients’ websites to improve how search engines find and rank them. Leveraging a combination of technical, creative, and troubleshooting skills, SEO specialists help ensure clients are visible online. 

  • Perform keyword research based on trends, target audiences, patterns, and competitor analysis
  • Create optimized page titles, meta descriptions, and content
  • Analyze client performance and identify recommendations for SEO opportunities
  • Extract insight from data, identify relevant trends, and provide proactive recommendations to reach client marketing goals.
  • Conduct industry, client, and competitive research
  • Provide regular communication to clients (written and verbal)
  • Identify strategies and trends for client accounts and create client presentations
  • Perform frequent data manipulation and interpretation exercises, with Excel and proprietary tools
  • Self-manage execution of activities against deadlines across multiple work-streams
  • Complete activities according to best practices, standard operations procedures, and team member guidance, consistently meeting quality standards, utilizing ethical approach and striving to add value in each activity
  • Active monitoring and sharing of industry news, online marketing trends, industry tools, and internal cross-team key learnings
  • Day to day engagement, collaboration, and partnering with internal teams, external tools, and client teams

Qualifications

  •  
  • Bachelor’s degree in a quantitative, marketing, or related discipline preferred
  • Must have a willingness to learn and a great attitude
  • Experience with web analytics platforms (ex: Google Analytics, Omniture) a plus
  • Well-versed in the core MS Office suite programs and an intermediate to advanced user of Excel including the ability to use formulas, functions, and pivot tables
  • Ability to handle multiple projects, prioritize responsibilities and work efficiently in a fast-paced environment
  • Keen problem-solving and trouble-shooting abilities; high level of accuracy and attention to detail 
  •  

Additional Information

Benefits

  • Comprehensive healthcare plans 
  • Generous PTO 
  • Paid maternity and Paternity leave 
  • 401k with company match 
  • Plentiful opportunities for growth 
  • And more! 

Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us. 

Employees from diverse or underrepresented backgrounds encouraged to apply. 

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying. 

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More Information on Dentsu
Dentsu operates in the AdTech industry. Dentsu was founded in 1901. It has 5090 total employees. It offers perks and benefits such as Health Insurance Benefits, Remote Work Program. To see all 816 open jobs at Dentsu, click here.
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