Job description
Great Minds ® , creator of high-quality instructional materials for PK-12 students, is seeking an Associate Marketing Manager to join our dynamic Marketing team. At Great Minds, we believe every child is capable of greatness. Our mission is to ensure all teachers have access to a high-quality, knowledge-building materials to help students achieve that greatness.
COMPANY PROFILE
Great Minds, a mission driven Public Benefit Corporation, brings teachers and scholars together to craft exemplary instructional materials that inspire joy in teaching and learning. Our English curriculum, Wit & Wisdom®, Eureka Math™ and PhD Science™, all support teachers as they take students beyond rote learning to provide a deeper, more complete understanding of the humanities, mathematics, and the sciences. Founded in 2007, Great Minds now employs more than 1,000 people.
For additional information please visit: www.greatminds.org
OUR MARKET POSITION
Great Minds' Eureka Math is the most widely used curriculum in the history of American education. It enjoys an unrivaled 40+ net promoter score. Eureka and its sister products, Wit & Wisdom English and PhD Science, embrace much higher expectations for all students and all teachers. In a market dominated by scripted, procedural materials that drive expectations down, Great Minds produces curricula that celebrate knowledge, respect the craft of teaching, and acknowledge the true capabilities of students.
Job Purpose
The Associate Marketing Manager will report to the Director of Product Marketing and work closely with the entire Great Minds marketing team to make immediate contributions to initiatives supporting our instructional materials and services with a special focus on marketing our professional learning opportunities for teachers and administrators.
Responsibilities

• Writing, editing, and deploying marketing campaigns using HubSpot's marketing automation tools
• Writing copy and creating landing pages using HubSpot
• Tracking and analyzing campaign results to measure effectiveness
• Organizing, promoting, and serving as producer for webinars with content experts using GoTo Webinar and Zoom Webinar
• Crafting periodic sales, marketing, and/or research reports
• Supporting website content management
• Maintaining the internal library of marketing documents and materials
• Providing administrative support to the marketing team

Job requirements

• Minimum of one year using enterprise level marketing automation platform (e.g., HubSpot, Marketo, Pardot, MailChimp, or a similar platform), OR extensive experience marketing or participating in professional development for educators
• Experience building web pages, preferably using HubSpot
• 1-2 years of professional marketing experience
• BA in Marketing, Communications, or relevant field
• Interest in PK-12 education and/or education publishing is preferred
• Strong writing and editing skills are essential
• Fastidious attention to detail
• Strong team player, able to harmoniously work within a group and/or other departments
• Self-starter able to prioritize and balance multiple projects
• Command of MS Office applications (Word, PowerPoint and Excel)
• Experience with any of the following is a plus, Photoshop, InDesign, Canva, MailChimp, Google Analytics, Google AdWords, and/or Salesforce

Required Education

• Bachelor's degree

Status

• Full-Time

Location

• Remote

A cover letter and resume are required to be considered for this position.
If selected for an interview, a salary history and background check will be required.
New employees will be required to provide proof of COVID-19 vaccination, subject to potential accommodation as required by law or otherwise permitted by the Company.
This role can be performed anywhere in the US, with the exception of Colorado.
Any communication to applicants relating to the Great Minds hiring process will only come from email addresses with the domains greatminds.org or greatminds.recruitee.com . If in the course of the application or hiring process with Great Minds you are contacted through another domain, are requested to provide banking or other sensitive information, or you note any other suspicious activity, please contact [email protected]
Great Minds is an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race, religion, color, sex (including pregnancy, sexual orientation, and gender identity), national origin, disability, age, genetic information, or any other status protected under applicable federal, state, or local laws. Our policy reflects and affirms the organization's commitment to the principles of fair employment and the elimination of all discriminatory practices.