Associate Manager, Brand Programs - REMOTE at Juul Labs

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Juul Labs’ mission is to impact the lives of the world’s one billion adult smokers by eliminating combustible cigarettes. We have the opportunity to address one of the world’s most intractable challenges through a commitment to exceptional quality, research, design, and innovation. Backed by leading technology investors, we are committed to the same excellence when it comes to hiring great talent.

We are a diverse team that is united by this common purpose and we are hiring the world’s best engineers, scientists, designers, product managers, operations experts, and customer service and business professionals. If the opportunity to build your career at one of the fastest growing companies is compelling, read on for more details.



The Associate Manager, Brand Programs will work closely with the rest of the JUUL Global Marketing Team (Brand, Creative, Insights, CRM, e-comm, etc.) and cross-functional partners (Trade Marketing, Sales, Legal, Finance, etc.) to help design and execute all forms of consumer-facing marketing programming for JUUL globally (U.S., Canada, UK and any new emerging marketing opportunities). The Associate Manager will help to develop the global and market specific marketing strategy, and then build, execute and measure specific marketing tactics to deliver against that strategy.   

  • Work with the Brand Programs team to develop highly targeted marketing activation plans that reflect the overarching vision and goals for the JUUL brand globally, and within specific markets. Activation plans could include, but are not limited to: Direct Mail and e-mail, brand intercepts, coupon programs, age-gated activations, etc. 
  • Work with the Brand Programs team to build and execute highly targeted media/advertising campaigns in applicable markets (print/digital/cinema/OOH/etc.)
  • Support the design and execution of targeted retailer/partnership activation programs such as consumer loyalty programs, clerk incentive programs, chain incentive programs, and customized retailer media/technology programs 
  • Set success criteria, build forecast models, track metrics for all relevant marketing programs, and share best practices globally across markets
  • Work with the Global Brand and Creative teams to leverage global brand equity, positioning, assets, guidelines, and best practices to create optimized consumer facing assets to support brand programs
  • Work with the Brand Programs team to develop and execute a full year retail marketing calendar 
  • ​Successfully manage direct marketing, shopper and media agency relationships to ensure that retail advertising and promotional initiatives are breakthrough, cost-effective, drive ROI and are consistent with the company’s overall strategy
  • Work with Brand Programs team to develop new breakthrough “test and learn” programs and concepts to drive trial of JUUL among age verified +21 smokers
  • Work cross-functionally with Consumer Insights to identify and implement market research initiatives that will better inform marketing tactics
  • Enhance our storytelling ability by bringing our brand and values to life - including through content, communications, and engagement initiatives
  • Identify and assess marketing programs of key competitive products/brand. and infuse learnings to optimize JUUL’s brand programs 
  • Plan and manage the Brand Programs budget


  • CPG brand management or C-Store retail experience 
  • Experience with digital and Trade/Retail Marketing
  • Strong analytical skills and data-driven thinking
  • Project Management
  • Budget Management
  • Highly entrepreneurial with strong leadership skills
  • Flexible and adaptable in a fast paced environment
  • Intrinsic ability to get to the heart of consumer issues and win by anticipating their wants and needs 
  • Strategic mindset and intellectually curious  
  • DNA: creative, self-starter, collaborative, resilient, driven, accountable 
  • 2+ Years of experience working in cpg or consumables
  • Experience owning projects from concept to execution
  • Experience working cross-functionally, being a catalyst for lines of communication


  • Bachelor’s Degree or Equivalent experience
  • MBA a plus, but not required


  • A place to grow your career. We’ll help you set big goals - and exceed them
  • People. Work with talented, committed and supportive teammates
  • Equity and performance bonuses. Every employee is a stakeholder in our success
  • Boundless snacks and drinks
  • Cell phone subsidy, commuter benefits and discounts on JUUL products
  • Excellent medical, dental and vision benefits
#LI-remoteJuul Labs is proud to be an equal opportunity employer and is committed to creating a diverse and inclusive work environment for all employees and job applicants, without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. We will consider for employment qualified applicants with arrest and conviction records, pursuant to the San Francisco Fair Chance Ordinance. Juul Labs also complies with the employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must have authorization to work for Juul Labs in the US.
More Information on Juul Labs
Juul Labs operates in the Other industry. The company is located in District of Columbia, WA, Austin, TX, Dallas, TX, Pasadena, CA, Mountain View, CA and San Francisco , CA. Juul Labs was founded in 2007. It has 1612 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Dental Benefits, Vision Benefits, Health Insurance Benefits, Life Insurance and Mental Health Benefits. To see all 64 open jobs at Juul Labs, click here.
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