Associate Director US Oncology Healthcare Professional (HCP) Customer Strategy (Remote)

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Job Description
Subject to applicable law, all prospective hires will be required to demonstrate that they have been fully vaccinated for COVID-19 or intend to be vaccinated for COVID-19 by November 1, 2021, or qualify for a medical or religious accommodation to this vaccination requirement. Hired candidates who are not vaccinated by November 1, 2021, and who have not been approved for a legally-required medical or religious accommodation will be subject to disciplinary action up to and including termination of employment, in accordance with applicable law.
The Associate Director of US Oncology Healthcare Professional (HCP) Customer Strategy will report to the Director of US Oncology Portfolio Marketing Strategy and Operations. This role will have responsibility for the development of the Healthcare Professional Customer Experience, Customer Engagement and Multi-tumor Customer Strategy across the Portfolio. The role will use the customer lens and insights from HCP customers to deliver greater customer-relevant precision marketing. The role will:

  • Define meaningful customer segments that prioritize and maximize multi-tumor customer opportunities. This responsibility includes defining the greatest tumor opportunities for each customer/customer segment as well, as defining above-tumor opportunities. This role will also define the strategies and relevant tactics that drive behavior changes with Healthcare Professional customer segments.
  • Based on insights gleaned from Healthcare Professional customers, their desired experience, and needs for information, education and/or services, this role will define the content strategy and collaborate with tumor teams and other relevant teams to develop and meet customers' content needs across a continuum of needs in managing their patients. This role will develop a framework for assessing customers' content needs, how our company can support those needs and work with stakeholders to develop the relevant content (promotional messages, services and/or solutions).
  • Drive the implementation of our multi-tumor omnichannel personalized Healthcare Professional engagement strategy that defines and provides guidance on tumor priorities by customer segment, understands capacity limits of our customers holistically across Personal and Non-Personal channels and, content/service needs/preferences through Personal and Non-personal channels to develop a holistic customer engagement strategy. The role will work with the sales and digital marketing organizations to collaboratively map the optimal engagement mixes for personal and non-personal engagements based on individual customers' preferences and needs in order to drive the optimal experience for customers.
  • Define customer experience priorities and either initiate or collaborate with relevant teams across our company to realize an optimal Healthcare Professional customer experience for Healthcare Professionals. Serve as the Healthcare Professional "voice of the customer" across teams servicing the needs of Healthcare Professionals.
  • Collaborate with stakeholders across our portfolio and pan-tumor teams, tumor teams across our company's Oncology brands, digital innovations team, and the US market.


Position Location:

  • Upper Gwynedd, PA or Virtual/Remote


Residents of Colorado
Click here to request this role's pay range.
Required Education:

  • Bachelor's degree


Skills Required:

  • 3+ years marketing experience with Customer engagement and/or customer experience marketing
  • Strong market strategy development skills
  • Digital marketing and/or sales experience
  • Strong analytical acumen
  • Ability to operate in a fast-paced environment
  • Learning agility
  • Strong foundation in building market strategy
  • Ability to work through white space
  • Communication skills
  • Proven leadership and collaboration skills and the ability to work across diverse stakeholders
  • Strong project management and organization skills


Desired Skills:

  • 2+ years Pharmaceutical Oncology experience
  • 2+ years of Strategic Planning
  • 2+ years of Marketing Execution experience
  • 2+ years of business development and/or strategic alliance experience


Our Human Health Division maintains a "patient first, profits later" ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
HHDI2021
#LI-Remote
Who we are ...
We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.
What we look for ...
Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us-and start making your impact today.
NOTICE FOR INTERNAL APPLICANTS
In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
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Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.
For more information about personal rights under Equal Employment Opportunity, visit:
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We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Kenilworth, NJ, USA, also known as Merck Sharp & Dohme Corp., Kenilworth, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
Domestic
VISA Sponsorship:
No
Travel Requirements:
10%
Flexible Work Arrangements:
Remote Work
Shift:
Valid Driving License:
Hazardous Material(s):
Number of Openings:
1

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What are Merck Perks + Benefits

Merck Benefits Overview

Our commitment to you
We promise a Merck experience based on
a foundation of…
Culture
We are committed to fostering an environment where all colleagues
feel welcomed, respected and valued.
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We are committed to tackling the world’s biggest health challenges by
discovering better ways to make a difference in everything we do.
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aligns to our business strategy.
Rewards
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you and your family what you need, when you need it

Culture
Volunteer in local community
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Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Flexible work schedule
Remote work program
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Documented equal pay policy
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Onsite gym
Professional Development Benefits
Job training & conferences
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