Associate Director, Paid Search at Dentsu (Atlanta, GA)

| Atlanta, GA
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Company Description

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Job Description

The purpose of this role is to develop and lead best in class strategies and management of Paid Search accounts. This role will provide leadership across the business and liaise with other channels to ensure an integrated response to marketing objectives.

You Will:

  • Develop and author overall team strategy and approach to paid search management, in cooperation with Director, Paid Search
  • Immerses self in clients' business: understanding their goals, external economic environment, industries; also know their business model, how it is performing and what success looks like
  • Work collaboratively with the internal teams (Account Management, Analytics, Client Solutions) to manage internal & external relationships as related to paid search strategy, team and performance
  • Work collaboratively with the client services team to manage client relationships as related to paid search strategy, team and performance
  • Ensure best practice and innovation in all paid search activities; ensure knowledge sharing across teams.
  • Manages and develops direct reports and is accountable for complete team development
  • Serve as point of escalation, identifying and successfully resolving problems in a client-centric environment.
  • Accountable for achievement of KPIs and deadlines across 6 client accounts
  • Liaise with other channels and client programs to share and learn strategies internally to ensure the innovative ideas/new tactics and strategies are always being thought about
  • Ensure proper vendor management and communication, amongst team and client
  • Work collaboratively with client services and analytics teams for annual and monthly budget forecasting and is responsible for growing account profitability
  • Contribute to new business development when required
  • Willing to provide tactical/operational help amongst the Media team as needed

Qualifications

  • 7-10 years of experience in Paid Search, specifically in a digital agency
  • Exceptional knowledge of Paid Search, market development and trends
  • Deep understanding of how Paid Search / SEM interacts with Display Media, Paid Social, SEO, Affiliate, Feeds, Mobile, Social and Attribution
  • Broad range of experience managing across verticals and direct response/branded campaigns
  • Strong managerial experience, including experience developing and mentoring a team
  • Well-honed communication skills with senior audiences
  • Ability to think strategically, make innovative recommendations that drive client goals
  • Ability to nurture and retain client and employee relationships
  • Strong negotiation and problem-solving skills
  • Experience working with financial data and budgets
  • Ability to analyze complex issues and to develop relevant and realistic plans, programs and recommendations to solve client challenges
  • High levels of integrity, autonomy, and self-motivation

Additional Information

Part of dentsu, dentsu international helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 46,000 dedicated specialists. Follow us on social @dentsuUSA. Applicants from diverse or underrepresented backgrounds encouraged to apply.

The anticipated salary range for this position is $59k - $92k. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.  A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

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More Information on Dentsu
Dentsu operates in the AdTech industry. Dentsu was founded in 1901. It has 5090 total employees. It offers perks and benefits such as Health Insurance Benefits, Remote Work Program. To see all 179 open jobs at Dentsu, click here.
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