Associate Director of Paid Media at SEER Interactive

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Seer Interactive is a digital marketing consultancy that harnesses compassion, data, and technology to make a mark on our communities - our coworkers, our clients, our industry, and our neighbors. We believe in relentlessly pursuing (and sharing) the truth – bringing together millions of data points from quantitative and qualitative sources to base our decisions on. Our purpose is to unlock potential for our communities mentioned above. Our vision is a world where it’s easy to do the right thing throughout those communities. If you’re ready to uplift others, challenge your ego, commit to the truth, and be better than yesterday – keep reading.

What about you? You’re the go-to for all things Paid Media and beyond. You’re a leader that happens to be a seasoned digital marketing strategist who is obsessed about staying on top of emerging trends, tools and updates to best practices across the digital industry. You fully believe in sharing the knowledge and foresight that you have with the company and industry colleagues—you may not call yourself a thought leader, but your colleagues and clients certainly would...and they love you for it. 

You’re rooted in Paid Media with growing expertise across Search, Social, Programmatic, and emerging paid media channels. You love operations and building processes. You see the big picture and with that comes a holistic understanding of how Paid Media works in harmony with Creative, SEO, Analytics and CRO. Integrating cross-divisional data and breaking down silos to drive innovation is your thing. You’re a change agent and influencer; shaping the future of our Paid Media division alongside an additional Associate Director and Director, while getting the team excited about where we're headed and running in the same direction.

Here are some highlights of what you'll be doing...

  • You will report to Director of Paid Media
  • You will support owning the development and maintenance of division policies and goals related to operations, financial performance, and growth, ensuring alignment with overall agency and industry direction
  • You set the bar for developing innovative Paid Media strategies to exceed client objectives and help your team get there by instilling a culture of creative problem solving, holistic thinking, and cross-divisional collaboration
  • You help drive client growth, retention, divisional revenue, overall strategy by arming your team with the direction, tools and support they need to be successful
  • You will build and maintain strong relationships with clients that are rooted in empathy, transparency, and the desire to help them exceed their goals
  • You’re dedicated to the development of your team and work closely with Team Leads to help shape how different desired career trajectories can contribute to the future of our division 
  • You forecast changes in our industry and develop specific business requirements to ensure future competitive advantages that position Seer as a thought leader in the industry
  • You will manage and drive divisional growth; mapping recruiting needs against aggressive growth goals, as well as creating and maintaining processes that scale as the team expands
  • You are second in command and may be asked to serve as an acting divisional Unit Director on occasion
  • You’ll have the opportunity to own a portion of the divisional P&L (i.e. Paid Social), and manage and execute on top and bottom line growth while assisting in budgeting and forecasting
  • You’ll leverage large data sets from different channels to identify search wins for clients
  • You will play a role in our change management within the greater division, to ensure the team is adopting new tools, technology and processes that align with our company’s vision
  • You keep a pulse on the emerging media channels that could be built into our client offerings to offer a more “full funnel” approach.

The skills you'll bring to the table...

  • You are an expert in operations and process development. You understand the big picture path of where we’re going, and help build the steps we need to take along the way to get there. 
  • Experience in media planning (identifying audiences and appropriate channels, building plan, forecasting, identifying growth opportunities, etc).
  • You have experience with evaluating current tools and technology, and making strategic decisions on where to invest in resources that will continue to support the company’s mission of being “technology powered, not people powered.”
  • You’ve worked in a “full funnel” environment, where you understand audiences and know which channels to deploy based on where the customer is in the purchase path
  • Ability to foster an exceptionally inclusive and high trust environment, resulting in the teams ability to engage in cross-functional collaboration while independently contributing to a shared vision
  • Demonstrated success of managing and mentoring a team of 5-10 members
  • Strong financial and operational background 
  • Experience managing client relationships ranging from small, well-funded startups to Fortune 500 organizations
  • Identify new growth opportunities for current clients by partnering with over divisions (i.e. SEO, CRO, Creative, Analytics),, as well as working closely with our Business Strategy team to identify, qualify and close new clients
  • Exceptional presentation skills and ability to make the complex simple; breaking down and articulating complex strategy based on your audience’s level of understanding
  • Proven track record of recruiting highly skilled team members in an extremely competitive, relationship-driven, niche market
  • You’ve worked with big data, using tools like Power BI and Tableau, to combine data sets from multiple sources and inform strategy
  • You’ve contributed to a company’s overall strategic goals, and are eager to carry out our mission, participating as a member of the Leadership Team
  • Demonstrated alignment to company’s values and leads by using values as a compass for decision making and supporting company culture

Not ready to apply but want to keep in touch? Stay connected via our monthly Career Update newsletter! We'll share curated content on Seer, open roles, industry insights, career advice, events you don't want to miss, and more (so you never miss a beat).

Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here-- you are welcome. If you read this job description with a belly full of excitement, we’re just as excited about you. You have to apply though :)

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An Insider's view of SEER Interactive

How would you describe the company’s work-life balance?

Seer has always allowed our team members to take the time they needed to decompress, volunteer, spend time however they saw fit with our unlimited PTO flexibility. We trust our team and want to make it as easy as possible for them to manage, life, health and work demands.

Emily

VP of People Operations

How do you collaborate with other teams in the company?

Even though I was hired for SEO, I’ve loved how closely I’m able to work with other divisions like Paid Search and Analytics. I don’t feel like I’m confined to search strategy at Seer -- because we take a data-first approach, the other teams become tools I can leverage to back up my recommendations, explore new strategies, and test out ideas.

Taylor

Sr. SEO Associate

What makes someone successful on your team?

At an agency like Seer, you’re constantly challenged and pushed out of your comfort zone. You lead with innovation because innovation is how you stand out from the other agencies your client is exposed to.

Molly McDevitt

SEO Manager

How do your team's ideas influence the company's direction?

We strengthen new ideas and encourage recommendations for improvement. We use our own data to guide decisions about changes that impact our team, clients, and community. At Seer, everyone from Interns to VPs have a hand in driving efficiency in how we work, as well as how we operate as an organization.

Wil

Founder & VP of Innovation

How does the company support your career growth?

At Seer, I'm able to thrive in my day to day role and learn tactics to develop new skills, all while supporting internal initiatives that I'm passionate about. I'm thankful to join a team that values culture as much as they value the bottom-line.

Caloua

Sr. Marketing Associate

What are SEER Interactive Perks + Benefits

SEER Interactive Benefits Overview

At Seer, we offer benefits that show we care and a culture that makes you stay. Our total compensation package includes benefits & perks that focus on supporting the whole team member -- from financial investments to a robust healthcare package, professional development, work/life balance, team recognition, and more!

Culture
Volunteer in local community
Partners with Nonprofits
Intracompany committees
Our Kaizen Crew focuses on fun and culture-- from ongoing events throughout the year to Seer's annual summer gathering and EOY holiday party.
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Our I&D Group holds regular, ongoing discussions surrounding current events and educational opportunities for team participation. We're a passionate group dedicated to fostering I&D in our communities
Hiring Practices that Promote Diversity
We've implemented structured interviews to reduce bias and interview exercises that empower our team to focus on evaluating the candidate's direct experience in the specific role they're exploring
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
- 70% of medical premiums covered - $3,000-$4,500 HRA (Seer funded) for medical expenses - $1,000 HRA (Seer funded) for additional health expenses - Coverage for spouses, children, & domestic partn
Life Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Seer offers mental health support via Ginger (https://www.ginger.com/experience)-- instant access to mental healthcare for all employees at no cost to you.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Our 401(k) retirement plan matches 100% of employee's contributions at 4% of their annual base salary, with immediate vesting for matched contributions. Employees are eligible at one year of service
Company Equity
Profit-sharing is available to all employees at varying tiers. Read more about our profit-sharing program: https://bit.ly/3wXnnyG
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Parking
Pet Friendly
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Each month Seer provides $3,000 of student loan assistance to two team members ($6000 total) who have applied for support. Team members are able to apply for student loan repayment each month
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning

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