Description

Position at VMLY&R

At VMLY&R, we create connected brands. We resist the usual ways of seeing, doing and thinking - harnessing creativity, technology and culture - to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people's lives, to drive value for our clients and, in the best of cases, to impact the world.

VMLY&R seeks an Associate Director of Mobile App Lifecycle Marketing to bring insight in building mobile app experiences for brands that provide their end customers with true value. He or she will use their experience in 1:1 marketing to build intelligent programs for our clients' mobile apps that help drive new user acquisition, educates users about the app, and nurtures them towards higher levels of engagement and retention. The Associate Director of Mobile App Lifecycle Marketing will play a key role in app message development, app strategy, app analytics, and omni-channel journeys to support a broad client list across VMLY&R.

RESPONSIBILITIES

• Help lead the broader product and marketing teams in developing the product positioning, value prop, and message strategy
• Develop strategies for the full app lifecycle including: User acquisition, user onboarding, retention and engagement strategies, go-to-market activities, App Store Optimization, and app analytics.
• Develop the business objectives and KPIs for these efforts
• Support the execution of push notifications and in-app messages at key points within the user journey.
• Work with other channel owners (email, CRM, social, web, SMS, media, etc.) to develop coordinated customer journeys.
• Work with the product owners to implement tools and technologies such as app messaging providers, reporting tools, etc.
• Develop measurement frameworks for the app
• Leverage app analytics tools, app store reviews, and other 1x1 tools with users to gather metrics while translating those into actionable insights.
• Regularly meet with industry partners to develop and maintain expertise on the technologies and capabilities available in the market that we can leverage for app messaging and reporting
• Understand and communicate best practices for mobile apps and lifecycle marketing
• Combine your marketing and mobile app industry knowledge to support the vision and roadmap of a client's mobile app.
• Provide thought leadership based on constant monitoring and upkeep on mobile app marketing and user trends across platforms and industries.
• Engage directly with clients
• Mentor and train junior team members

As part of the WPP Group, VMLY&R offers one of the best overall compensation packages in the business.

REQUIRED SKILLS & Experience

• Strong verbal and written communication skills
• Ability to multitask and prioritize
• Excellent presentation skills (speaking and visual design) required
• Willingness to learn and adjust based on opportunities, both personally and in industry
• Ability to travel when necessary
• 7+ years in a marketing communications role
• Direct experience in at least one 1:1 digital channel such as email, mobile, in-product, paid media, and/or SMS
• Analytical thinker comfortable with measuring program performance and recommending areas of opportunity using existing data
• Ability to effectively communicate recommended strategies to the client and build buy-in
• Bonus for previous experience working on mobile apps in some capacity
• Experience in working with brands
• Demonstrated success with client relationships, team management and business development

VMLY&R is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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