Associate Director, Media Strategy at Eli Lilly and Company (Indianapolis, IN)

| Indianapolis, IN
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At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.

Organization Overview:

At Lilly, we serve an extraordinary purpose. We make a difference for people around the globe by discovering, developing and delivering medicines that help them live longer, healthier, more active lives. Not only do we deliver breakthrough medications, but you also can count on us to develop creative solutions to support communities through philanthropy and volunteerism

Position Overview

Lilly has created a centralized Customer Experience Hub (CEH) by assembling a group of teams, across the organization, that are passionate about understanding and serving customers, and work together as Team Lilly to meet their evolving needs within a complex healthcare ecosystem.

In today's ever-changing world, consumers' media consumption habits are shifting faster than ever before. As such, Lilly has reimagined the Media Center of Excellence, pivoting to a centralized team, and focusing on best-in-class media strategy and stewardship to maximize business impact. This team is charged with formalizing the build of valuable channel-specific marketing expertise, processes, innovation and knowledge-sharing. Lilly is staffing for an Associate Director, Media Strategy Lead to work in the hub, in partnership with our consumer marketing teams. This position reports to the Sr. Director of Consumer Media, US.

An ideal candidate is an ROI-motivated, omnichannel media ninja, with end-to-end knowledge of strategy, execution, and measurement to best partner with cross functional teams at Lilly. They will need to deliver incredible business results through paid media investment to meet company plan goals.

Key Behaviors:

Performance Obsessed: In constant pursuit of delivering better - iterating on plan, ideating, and executing innovation, all while monitoring in-market execution to ensure maximum revenue delivery potential Team Player - embodying the Team Lilly Spirit: Quickly build trust and rapport within the organization by partnering across cross-functional teams to coalesce media strategy with greater organizational business needs and priorities Pioneer of Problem Solving: Solutions-oriented while challenging the status quo, identifying and building solutions to enable better business outcomes Data Savvy: Resists data paralysis by working with key internal stakeholders to prioritize and analyze data to find meaningful insights and optimizations in a sea of data points

Responsibilities:

Media Planning & Development, Implementation & Measurement: In collaboration with the media agency, lead development of best-in-class consumer media strategies. Participate in annual brand planning process; including development of media objectives, channel strategy, channel mix and measurement plan, while challenging the status quo and constantly driving for greater plan performance. Ensure consistent application of media ROIs, historical performance and consumption insights across touchpoints and channels to maximize revenue potential of plans.

Leadership and Influence: Lead and influence decision making cross-functionally, by developing data driven media strategies, which lead to positive customer experiences. Comfortable with discussion/presentation to leadership 2-3 levels up, including CMO's and other C-suite.

Agency Management: Effectively manage large national media agency relationships. Establish expectations (two-way) for client - agency partnership. Build relationship with agency leads to accomplish customer focused strategy and tactics. Develop action plans as needed based on regular partnership evaluation.

Market Monitoring: Review competitive marketplace data, both via media spend by channel as well as competitive SOM, in collaboration with brand marketing and BU leads to make recommendations for brand implications/actions.

Financial Management: Track and manage budget for all channels including reconciliation. Provide roll-up to brand teams and make recommendations for trade-offs as needed.

Risk Management: Ensure compliance with all consumer marketing guidelines, good promotional practices, privacy policies, and other policies and procedures.

Basic Qualifications:
  • Professional with 7+ years' experience,
  • Bachelor's degree:
  • Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position


Additional Preferences:
  • ideally at least 5 years' media agency experience
  • Communications, Marketing, Media or Business
  • Requires broad expertise across multiple media channels preferably with both offline and online planning experience with strong experience with various Planning Tools, Media Measurement and Media Mix Modeling
  • Must be comfortable with change and ambiguity and ability to resolve problems.
  • Must be highly collaborative in nature and understand how to get things done within a complex, layered organization.
  • Demonstrated strategic thinking, analytical, and problem-solving skills
  • Self-directed, with strong decision-making skills, strong project management, budget management and prioritization skills
  • Must have a proven track record in influencing levels above them and outside of their functional area and a service mindset.
  • Track record of successfully leading cross-functional teams to deliver results
  • Demonstrated ability to work in a dynamic, rapidly changing environment
  • Ability to respect and work effectively with diverse people
  • Strong verbal and written communications skills with high attention to detail
  • Strong problem solving skills


Other
  • Travel ~25%
  • Position can be either based in Indianapolis or remote.


Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively "Lilly") are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( [email protected] ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.

Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

As a condition of employment with Eli Lilly and Company and its subsidiaries in the United States and Puerto Rico, you must be fully COVID-19 vaccinated and provide proof of vaccination satisfactory to the company (subject to applicable law).

To submit resume, visit https://www.lilly.com/careers and apply to Req ID R-31947.

Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
More Information on Eli Lilly and Company
Eli Lilly and Company operates in the Biotech industry. The company is located in Indianapolis, IN and Indianapolis, IN. Eli Lilly and Company was founded in 1876. It has 39451 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 132 open jobs at Eli Lilly and Company, click here.
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