Associate Director, Marketing Strategy - Media & Technology at Movable Ink

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Customers don’t experience data, they experience content. Movable Ink activates any data into personalized content in any customer engagement. The world’s most innovative brands rely on Movable Ink to accelerate their marketing performance. Headquartered in New York City, Movable Ink and its more than 500 employees serve its global client base from operations throughout North America, Central America, Europe, Australia, and Japan.

The Associate Director, Strategy will be charged with driving quantifiable, measurable and winning strategies for applications of Movable Ink software for a select list of our most strategic accounts. A major focus of the role will be to own short term engagements with our most strategic Media and Technology clients, where the goal will be to solve C level problems with Movable Ink technology. This is an exciting opportunity to influence some of the world’s largest brands and most sophisticated marketers on innovative programs. 

Responsibilities:

  • Closely align themselves with the Movable Ink Client Experience teams on assigned accounts within North America to understand the current state of their email and mobile programs and their program goals. This role will have a strong focus on the West time zone. 
  • Collaborate with Client Experience, Sales and Solutions Architecture teams to devise and sell in integrated strategies which map to client near-term revenue and performance goals - and support Movable Ink growth and churn prevention objectives
  • Devise and manage test plans to measure the incremental impact of the strategies
  • Develop and own close relationships to senior clients (VP and above)
  • Help lead virtual events alongside Marketing, Sales and Client Experience teams with the goal of elevating Movable Ink’s industry presence and inspiring applications of Movable Ink within clients’ and prospects’ marketing programs
  • Partner with PR & Marketing teams to establish yourself as a thought leader in the Media and Technology vertical by authoring original research including articles, e-books and hosting/presenting at virtual industry events
  • Deliver internal training sessions and educational content on Media and Technology marketing trends
  • Collaborate closely with Business Development Partnerships team to develop integration strategies with third party platforms and services
  • Act as a subject matter expert on all topics related to email marketing trends and best practices 

Qualifications

  • 7+ years digital industry experience at an ESP, Agency, Consultancy or Brand Side 
  • Experience with Media and Technology digital marketing strategy
  • Ability to influence enterprise tech investments based on near term business cases
  • Analytical and able to identify quantifiable trends across campaign data, as well as develop testing plans
  • Experience navigating large public companies and the resourcefulness to overcome roadblocks and distractions to stay focused on successful delivery
  • Proven ability to project manage and leverage strong organizational skills
  • Excellent oral and written communication skills, comfortable creating and presenting presentations for senior leadership
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Technology we use

  • Engineering
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An Insider's view of Movable Ink

What’s the vibe like in the office?

"Work hard, play hard" is a great way to describe the Movable Ink vibe. It's inspiring to be part of a team that is so committed, yet fun and exciting. Being at a place that is able to challenge you, but also make coming to work so easy is truly a gift, and Movable Ink is able to achieve that on a daily basis.

Tristan

Learning & Development Specialist

How do you collaborate with other teams in the company?

The CX team is lucky to work w/ many others at our company! Day to day, I partner with our Sales reps, who helps us w/ account planning, strategy & growth opps for our clients. I also lean on the Solutions team to increase app sophistication. The Client Strategy team also supports the CX org by sharing vertical best practices & discovery tactics.

Noomie

Client Experience Manager

What are some social events your company does?

Movable Ink does a plethora of social events geared for employees and the community. Every month there seem to be more than a dozen events that bring together employees and parts of the outside community. Anything and everything along the lines of a cocktail competition to seasonal sport leagues are fair game for a Movable event.

Addiel

Information Security & Compliance Coordinator

What are Movable Ink Perks + Benefits

Movable Ink Benefits Overview

One of the best things about working at Movable Ink is the amazing company culture we have! We are very proud to say we were recently named one of Inc. Magazine’s Best Workplaces of 2019! https://movableink.com/blog/inc-best-places-to-work-2019/

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning

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