The Associate Director, Strategy will be charged with driving quantifiable, measurable and winning strategies for applications of Movable Ink software for a select list of our most strategic accounts. A major focus of the role will be to own short term engagements with our most strategic Media and Technology clients, where the goal will be to solve C level problems with Movable Ink technology. This is an exciting opportunity to influence some of the world’s largest brands and most sophisticated marketers on innovative programs. 

Responsibilities:

• Closely align themselves with the Movable Ink Client Experience teams on assigned accounts within North America to understand the current state of their email and mobile programs and their program goals. This role will have a strong focus on the West time zone. 
• Collaborate with Client Experience, Sales and Solutions Architecture teams to devise and sell in integrated strategies which map to client near-term revenue and performance goals - and support Movable Ink growth and churn prevention objectives
• Devise and manage test plans to measure the incremental impact of the strategies
• Develop and own close relationships to senior clients (VP and above)
• Help lead virtual events alongside Marketing, Sales and Client Experience teams with the goal of elevating Movable Ink’s industry presence and inspiring applications of Movable Ink within clients’ and prospects’ marketing programs
• Partner with PR & Marketing teams to establish yourself as a thought leader in the Media and Technology vertical by authoring original research including articles, e-books and hosting/presenting at virtual industry events
• Deliver internal training sessions and educational content on Media and Technology marketing trends
• Collaborate closely with Business Development Partnerships team to develop integration strategies with third party platforms and services
• Act as a subject matter expert on all topics related to email marketing trends and best practices 

Qualifications

• 7+ years digital industry experience at an ESP, Agency, Consultancy or Brand Side 
• Experience with Media and Technology digital marketing strategy
• Ability to influence enterprise tech investments based on near term business cases
• Analytical and able to identify quantifiable trends across campaign data, as well as develop testing plans
• Experience navigating large public companies and the resourcefulness to overcome roadblocks and distractions to stay focused on successful delivery
• Proven ability to project manage and leverage strong organizational skills
• Excellent oral and written communication skills, comfortable creating and presenting presentations for senior leadership