Northwestern Mutual
Start-Up Vibes with The Stability of a Fortune 100 Company.
Hybrid

Assistant Director Product Marketing - Risk

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At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference.
Northwestern Mutual (NM) is looking for a talented product marketer with experience in the Insurance industry (specifically Permanent Life Insurance, Annuities and Disability Insurance) that is passionate about helping people succeed in achieving their financial goals while being a key contributor to deliver marketing strategies that build awareness, increase client consideration and deepen engagement with NM products and services. As part of the Product Marketing team, this role will drive strategic client and marketing perspective to our Insurance business partners, improvements to consumer marketing and client communication content and delivery, and effective integration across functions. It's critical this role has a good understanding of the role insurance products play in a financial pan and the impact they have on a consumers' life to ensure proper positioning and ability to influence business.
PRINCIPAL ACCOUNTABILITIES: (List in order of importance)

  • Marketing strategy: partner with the Risk product leadership team to develop marketing strategies that position the business properly to maintain our industry leadership and educate consumers on the role the products play in a financial plan.
  • Influence collaboration and drive execution ; lead the execution of the client marketing strategies by understanding and influencing priorities, identifying gaps and solutioning, developing and implementing go-to-market processes, and quarterbacking the activation across the execution team to ensure the proper involvement and alignment.
  • Marketing expertise and industry credibility; bring new strategies and best practices for driving client understanding and consideration in the industry while balancing existing business priorities and demand.
  • Build partnerships; develop relationships and drive collaboration with key business partners in the Insurance business, Strategic Communications, Brand, Creative, Digital and Content teams.
  • Brand management: Ensure consumer-facing communications consistently represent NM's brand look, feel, voice, personality and promise while delivering the intended prospect/client experience and help build upon advisors' sales practices.
  • Business assessment: Collaborate with business partners and other Marketing teams to evaluate new, and optimize existing, programs and experiences to improve key business measures
  • Story-telling and writing : actively contribute to content creation and influence the client story by brining industry insights and market relevant knowledge to business discussions.


REQUIREMENTS:
Minimum Requirements:

  • Bachelor's degree (preference for marketing/communications, business or related field)
  • 10+ years experience working with Insurance/risk oriented products and services with some experience working with clients and prospects
  • Business acumen: the ability to quickly understand the business and drive positive outcomes is critical
  • Results-driven focus with ability to use data intelligence to influence decisions and refine strategies.
  • Organization skills: demonstrated superior ability to manage multiple complex, time sensitive projects in fast-paced environment
  • Customer-Focus Thinking: able to generate strong excitement with new and unique project ideas and programs that keep the client as center focus
  • Critical Thinking: Demonstrated skills in problem-solving, listening, planning and thought leadership
  • Leadership: Ability to negotiate, influence, and build credibility and strong partnerships in matrixed organization across business functions and levels
  • Business Communication Skills: Excellent written and verbal communication skills for internal collaboration and development of consumer/client communications
  • Adaptability: thrives in an environment of ambiguity, innovation and ongoing change


Preferred

  • Knowledge and experience in the financial planning and insurance business


This job is not covered by the existing Collective Bargaining Agreement.
Required Certifications:
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We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.
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What are Northwestern Mutual Perks + Benefits

Northwestern Mutual Benefits Overview

Whether providing education assistance, competitive health benefits or time off for community service, Northwestern Mutual is committed to supporting employees so they can live their best lives. 

Culture
Volunteer in local community
Partners with nonprofits
OKR operational model
Team based strategic planning
Employee resource groups
Hybrid work model
Flexible work schedule
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
Northwestern Mutual offers a pension plan for employees.
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Adoption Assistance
Fertility benefits
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Floating holidays
Bereavement leave benefits
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Some meals provided
Company-sponsored happy hours
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Online course subscriptions available

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