Northwestern Mutual
Start-Up Vibes with The Stability of a Fortune 100 Company.
Hybrid

Assistant Director - Field Marketing Campaigns & Content

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At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference.
The Assistant Director Field Enablement Campaigns and Contents , reporting to the Senior Director, is responsible for the Field Marketing Campaign and Content Strategy. An experienced marketer with field expertise, the AD will develop and deliver a framework for campaign and content strategies for a broad range of programs and products, with a focus on the right mix of target audience, tactics, tools and resources, in alignment with corporate, marketing and field objectives and important metrics such as client acquisition, share of wallet, brand amplification and more.
Key Responsibilities

  • Owns field marketing content that is delivered through the advisor to consumers, creating content that meets our advisor needs, written in the correct tone and voice, and drives business with prospects and clients
  • Management and oversight of the field marketing master calendar, in alignment with marketing teams on quarterly priorities
  • Development of campaign strategies, working with cross-functional teams to lead all aspects of strategic direction, creative development, and plan execution
  • Works with Senior Managers on intake process for marketing requests, in addition to reviewing and approving content and communications
  • Develops, monitors, and adjusts measurement plans for campaign initiatives, ensuring that important metrics and objectives are being met
  • Assists in the development of campaign activation resources and content development
  • On-going oversight and development of content across the full consumer funnel, including website content, social media content, email marketing, and marketing collateral
  • Owner of field marketing content governance, process development and regular content audits. Partners with Field Martech team on delivery of content
  • Manages a team of field marketers who are responsible for completing field campaigns


Bring Your Best! What this role needs:

  • Bachelor's degree in marketing, communications, or related field.
  • At least ten (10) years of progressively responsible experience in marketing, content marketing, channel marketing and/or integrated communications in a corporate or agency setting.
  • Proven experience with key accountability for managing client relationships, providing strategic counsel in support of business objectives and guiding teams in successful implementation of marketing campaigns.
  • Experience in working with distribution channels such as Field personnel, Sales Representatives, Financial Advisors or similar.
  • Superior verbal and written communication skills with the ability to negotiate and be persuasive within all levels of the Home Office and field force.
  • Strong organization and leadership skills with proven experience in managing projects, systems, and/or processes.
  • Ability to manage, develop and motivate professional-level staff to achieve desired objectives. Excellent communication skills, experience in delivering strategic projects to influence and gain consensus from senior leadership
  • Ability to simplify concepts for easier consumer understanding
  • Ability to influence without authority, requiring strong relationship skills across various department subject areas
  • Superior analytical and problem-solving skills.
  • Ability to use data to optimize current programs and processes and identify new opportunities
  • A proven self-starter who's able to self-direct the management and execution of programs from inception through completion - on brand, on time, on budget
  • Knowledge of the financial planning process or the financial services industry is preferred.


Benefits:
Great pay package, 401K, Company sponsored retirement plan, Educational assistance, Performance based incentive pay, Medical, dental and vision insurance, Parental leave, Caregiver time off....and more
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This job is not covered by the existing Collective Bargaining Agreement.
Required Certifications:
Grow your career with a best-in-class company that puts our client's interests at the center of all we do. Get started now!
We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.

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What are Northwestern Mutual Perks + Benefits

Northwestern Mutual Benefits Overview

Whether providing education assistance, competitive health benefits or time off for community service, Northwestern Mutual is committed to supporting employees so they can live their best lives. 

Culture
Volunteer in local community
Partners with nonprofits
OKR operational model
Team based strategic planning
Employee resource groups
Hybrid work model
Flexible work schedule
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
Northwestern Mutual offers a pension plan for employees.
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Adoption Assistance
Fertility benefits
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Floating holidays
Bereavement leave benefits
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Some meals provided
Company-sponsored happy hours
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Online course subscriptions available

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