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Job Category
Marketing

Job Details
AppExchange Product Marketing Manager
Location: San Francisco, CA HQ or US Location

Founded in 1999, Salesforce is the global leader in Customer Relationship Management (CRM). Companies of every size and industry are using Salesforce to transform their businesses, across sales, service, marketing, commerce, and more by connecting with customers in a whole new way. We harness technologies that can redefine companies, careers, and, hopefully, our world.

Salesforce is built on a set of four core values: Trust, Customer Success, Innovation, and Equality. By making technology more accessible, we're helping create a future with greater opportunity and equality for all. This has taken our company to great heights, including being ranked by Fortune as one of the "Most Admired Companies in the World" and one of the "100 Best Companies to Work For" eleven years in a row, and named "Innovator of the Decade" and one of the "World's Most Innovative Companies" eight years in a row by Forbes.

Are you the one that loves to improve lives, not only their careers. Having an impact now instead of later. Doing something that's so much bigger than themselves, an industry, and their company.

We believe everyone can be a Trailblazer. Join Salesforce and discover a future of new opportunities
About the Role:

At Salesforce, our Product Marketers create inspirational stories and deliver cutting edge product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers. Come join the AppExchange product marketing team to help our customers discover the right apps and experts on AppExchange, as they embark on their digital transformation journey in 2021 and beyond.

The Salesforce AppExchange is the leading enterprise cloud marketplace and most successful ecosystem of tried-and-true apps and certified consultants that extend the Salesforce Customer 360, and help customers on their digital transformation journey. We connect our customers to our partner ecosystem to find, try, and buy ready-to-install apps and consultant services for every department, any industry. For our partners, we deliver access to our technology and access to our customers through our go to market strategies based on 20+ years of cloud experience.

We are looking for a Product Marketing Manager with a data-centric mindset to develop messaging and execute innovative campaigns for AppExchange. We want a versatile Salesforce Product Marketer with experience in: developing both strong positioning and compelling messaging, collaborating with product and other cross-functional teams, and creating high impact campaign content to fuel customer-facing campaigns. The right candidate is a self-starter who drives action and results; is comfortable flexing between strategy and execution; and demonstrate a positive attitude, strong interpersonal skills and flexibility.
Responsibilities:

• Lead the development and drive the execution of innovative campaigns to highlight customer stories and product innovation to drive customer site traffic and installs, across AppExchange.com, display, SEM, and other relevant channels.
• Develop messaging and positioning for all customer-facing content and collateral including the AppExchange website, videos, webinars, blogs, eBooks and more.
• Partner with AppExchange Product team to optimize AppExchange.com and to help move customers through the purchase funnel from consideration to purchase to advocacy.
• Work closely with our AppExchange Content & Community Marketing team to develop the content strategy for campaigns, and identify, enable, and champion AppExchange customers and evangelists.
• Collaborate with our Paid Media and AppExchange Program Marketing (AMP) teams, as well as other teams across Salesforce, to build assets and campaigns that achieve joint KPIs and deliver strategic communications, videos, web content, and other resources that drive traffic and installs on AppExchange.
• Represent the AppExchange in meetings with internal stakeholders, partners, and customers and at Salesforce events such as Dreamforce and World Tours.

Required Skills/Experience:

• 5+ years of experience in product marketing at Salesforce, a high tech company, or similar. MBA a plus, but not required.
• Experience crafting compelling brand and product positioning
• Proven track record in performing well in a fast-paced environment and organizational skills to manage multiple projects with tight deadlines effectively.
• Hands-on capability to create a range of marketing assets, including e-books, webinars, and succinct slide pitch-decks.
• Strong skills in communication, presenting, writing and ability to work well cross-functionally
• Established ability to successfully define and drive projects with minimal guidance
• Proven track record of speaking in front of internal, external, and global audiences.

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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at Salesforce and explore our benefits.

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