Position Summary

This position will manage a content calendar for social media including content planning, publishing, social advertising and reporting through Sprinklr for social channels for defined content lanes including the following: Las Vegas Raiders, WWE, Las Vegas Aviators, Vegas Golden Knights, and financial education.

This team member will create both timely and evergreen content programs and campaigns to increase impressions, engagements and followers to the Credit One Bank social channels including Facebook, Twitter, Instagram, YouTube, and TikTok. This role will support Credit One Bank's efforts to plan, edit, and publish high-quality content that reinforces the brand promise to engage existing and future card members. Candidate must be well-versed in present and emerging digital and social platforms and understand each channel's unique value proposition as it relates to making the Bank's brand voice meaningful to each different audience.

Summary of Essential Job Functions

• Lead the development of social media campaigns and work with internal and external partners to create a social media roadmap and annual plan for each identified content lane
• Direct meetings with stakeholders across the Bank to launch social initiatives that support product, partnerships, sponsorships, media, human resources, content marketing, digital acquisition, customer engagement and more
• Plan, publish, and share content that builds meaningful connections and encourages community members to take action on each social network
• Apply proven skills to create, develop and execute an effective social media content funnel that reflects channel differentiation
• Grow the the share of voice on social channels for Credit One Bank to hit impression goals year over year
• Work closely with the larger Marketing team and Compliance to support Brand-wide initiatives, improve publishing routines and timelines and carry-out efforts to measure the impact of content throughout the marketing lifecycle
• Support sponsorships with real-time and opportunistic content, including athlete and celebrity talent
• Work closely with internal and external partners to determine paid amplification opportunities along with testing and measurement opportunities.
• Must possess experience with and understanding of limitations of paid advertising campaigns within the social media platforms for Facebook, Twitter, Instagram, LinkedIn, TikTok and Snapchat to enhance organic content in real-time
• Understand both brand awareness techniques to contribute to overall marketing plans and develop social posts that enrich the consumer journey at the top of the marketing funnel
• Knowledge of other digital advertising functions to develop and maximize synergistic activities within the marketing department
• Utilize strong, articulate and thoughtful written and verbal communication skills with impeccable grammar
• Be a collaborative "go-to" partner within an energetic and hard-working team of multi-disciplinary marketing and advertising leaders
• Support the "Brand Strategy" team as a company-wide resource for championing innovative and thoughtful work that moves the needle
• Percent of time spent traveling: 3-4 trips per year on average

Position Requirements

• 3 - 5+ years of in social media and content strategy for national brands and or finance
• Ability to create compelling content briefs
• Lead inter-office and partner meetings with confidence
• Bachelor's degree in marketing or a communications-related field
• Significant platform exposure and understanding how best to create content by user sites
• Superior writing and editing and social platform best-practice and publishing skills
• Understanding of Microsoft suite of services
• Proven success with online advertising platforms within the social channels
• Editing content for social media for length, brevity and voice per platform
• Must be a team player that inspires to do great work across disciplines, and inherently, for consumers
• Strategist must understand user experience, consumer behavior, trends and channels
• Excellent presentation, communication, writing, organization and project management skills

Credit One Bank, N.A. is a data-driven financial services company based in Las Vegas. Founded in 1984, Credit One Bank offers a spectrum of credit card products for people in all stages of financial life. Credit One Bank is an equal opportunity employer committed to diversity and inclusion and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin. Reasonable accommodations can be made for those who require them, including access to job applications and workplace accommodations. Please contact the recruiter for this position to learn more. (**If there are physical requirements beyond a standard office job, please detail them here.) Credit One Bank does not accept unsolicited resumes from agencies and is not responsible for related fees.

Other details

• Job Family P3 - Senior Professional
• Pay Type Salary

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