Ad Operations Specialist

| Greater Denver Area +27 more | Remote
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OVERVIEW
As a Media Operations Specialist, you will act as a strategic advisor and platform implementation resource to our clients by identifying Advertiser needs and providing support from an ad operational perspective, specific to Google's ad server, Campaign Manager. They will help ensure clients' media stack is targeting and measuring campaigns & customer interactions as effectively as possible, and that marketing objectives are achieved. This individual must possess a strong understanding of ad serving, trafficking, tagging, and reporting capabilities, plus maintain immense attention to detail as they will own aspects of project management related to the execution of digital campaigns.
THIS ROLE

  • Reports to Senior Media Operations Manager
  • Acts as a platform subject matter expert across Adswerve for Campaign Manager & is a strategic ad serving advisor
  • Assess clients' existing Campaign Manager setup, gains an understanding of their broader marketing partners & integrations, KPIs/Goals, and current campaign set up in order to strategically advise elements to help ensure the most optimal ad trafficking workflow that is efficient, accurate, and timely
  • Consults on areas including but not limited to: ad serving capabilities, platform settings, first & third-party pixels for conversion tracking, creative/floodlight tag management, campaign QA, and best practices as it relates to taxonomy and campaign structure to ensure clear and sound reporting outputs, etc.
  • Collaborates with Sales and other support teams to understand the objectives of clients in order to soundly and effectively set up campaigns within Campaign Manager, through the lens of our Clients' broader tech stack(s) and marketing goal(s)


CORE RESPONSIBILITIES

  • Perform all duties of ad operations including media plan translation, trafficking, troubleshooting, QA, and reporting
  • Communicate with the client to gather required information such as scope and timeline, creative asset intake and rotation, tracking URLs, and 3rd party integrations
  • Effectively communicate the status of campaigns, technical issues, launch delays, delivery issues, etc. to client contacts
  • Maintains a strong understanding of site tagging strategies and deployment tools such as GTM
  • Assist in the mentorship of our offshore partner and junior team members
  • Help to coordinate the assignment and delegation of campaign execution tasks through project management tools and ticketing systems (ex. Asana and Service Cloud)
  • Collaborate with other internal services teams to prioritize client deliverables and improve workflows tied to trafficking delivery
  • Perform quality assurance within campaign manager to ensure proper implementation of campaign trafficking pre and post-launch
  • Partner across teams to improve overall technical setup and workflows - working to identify and design (or use 3rd party) tools to improve operational efficiencies
  • Troubleshoot and resolve marketing technical issues such as impression tracking, conversion tracking, ad verification, data integrity, etc.
  • Additional projects and/or tasks supporting the internal teams as requested.


Position Requirements:

  • 2-4 years of experience working in ad serving platforms (i.e. CM360, Basis, Flash Talking, or other related ad operations experience
  • Must have a strong working knowledge of ad serving technologies (Campaign Manager experience a plus!)
  • Proven experience optimizing display campaigns to performance metrics
  • Proficient in Google Suite (i.e., docs, sheets, slides)
  • Self-starter with strong presentation skills and is highly articulate, organized, proactive, and solutions-oriented
  • Enjoys working in a fast-paced, dynamic, detail-oriented environment
  • Works well autonomously while remaining engaged and invested in your team and the company objectives as a whole
  • Ability to build and maintain strong internal/client relationships
  • A motivated self-starter with a positive attitude and enthusiasm for our mission
  • Superior organizational skills with a strong proactive approach.
  • Exudes impeccable client-facing skills and professionalism.
  • Excellent verbal and written communication skills.
  • Ability to work both independently and collaboratively.


Preferred Qualifications:

  • 3+ years in digital advertising
  • 2+ years experience working in a client-facing or project management role.
  • Bachelor's degree in preferably Marketing, Business, Technology or equivalent experience.
  • Knowledge of the digital marketing landscape including players and products.


Adswerve provides thorough and unique growth opportunities to all of its employees and is proud to employ some of the brightest thinkers in Denver and across the U.S. We are a collaborative group of lifelong learners and we offer a robust and truly rewarding employee culture filled with excellent benefits, endless snacks, and a generous work/life balance.
This position pays a base salary of $65,000-$75,000. The position is also eligible for a quarterly bonus based on individual and company performance. Wage differential is based on seniority, merit, geographic location, education, training and experience.
As a leading Google Marketing and Cloud partner, Adswerve is a team of media and analytics veterans who believe smart marketing is built on data discovery. Formerly two separate entities, Adswerve acquired Analytics Pros in August of 2018 and is now able to provide unparalleled expertise across the entire Google Marketing and Cloud Platforms. With offices in Denver and Seattle, and remote team members across the country, Adswerve helps thousands of digital marketers, data analysts and agencies make stronger connections with their customers through successful data-driven strategies.
We have a vibrant, team-oriented company culture where employees are respected for their experience, contributions and collaboration. Adswerve is committed to creating and maintaining a workplace in which all employees have an opportunity to participate and contribute to the success of the business and are valued for their skills and unique perspectives. Our top-tier partnership with Google provides accelerated growth opportunities and a positive, rewarding environment for employees. We offer a fun workplace and promote a healthy work-life balance. Full-time employees are eligible for excellent benefits including:

  • Quarterly bonus potential
  • Medical, dental and vision paid at 100% for employees
  • Paid time off including vacation, sick leave & company holidays
  • Paid volunteer time
  • Flexible working hours
  • Summer Fridays
  • "Work From Home Light" days between Christmas and New Year's Day
  • 401(k) Plan with company match
  • Employer Paid Parental Leave
  • Health-care Spending Accounts
  • Dependent-care Spending Accounts
  • Employer Paid Basic Life Insurance
  • Voluntary Life Insurance (Employee/Spouse/Child)
  • Employer Paid Short & Long Term Disability
  • Employee Assistance Program (EAP)
  • Continuing Education Reimbursement
  • Employee Referral Bonus Program
  • Monthly Remote Work Stipend (subject to change based on office re-opening)


Adswerve is an Equal Opportunity and E-Verify Employer. All qualified applicants will receive consideration without regard to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, physical or mental disability, medical condition, gender identity, gender expression, results of genetic testing, service in the military, or on any other basis that would be in violation of any applicable federal, state, or local law. Adswerve will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's Form I-9 to confirm work authorization.
Recruitment Agencies : We are not utilizing external 3rd party recruitment agencies for this search. Should those needs change, we will seek your assistance directly.

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Candidate Location Eligibility:
Atlanta, GA
Austin, TX
Baltimore, MD
Charlotte, NC
Chicago, IL
Colorado, CO
Dallas-Fort Worth, TX
Detroit, MI
Houston, TX
Jacksonville, FL
Miami, FL
Minneapolis–Saint Paul, MN
New York City, NY
Ogden, UT
Orlando, FL
Other US Location
Pensacola, FL
Philadelphia, PA
Pittsburgh, PA
Portland, OR
Provo, UT
Raleigh-Durham, NC
Salt Lake City, UT
San Antonio, TX
Seattle, WA
Tallahassee, FL
Tampa Bay, FL

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • BigQueryDatabases
    • FirebaseDatabases
    • Google BigQueryDatabases
    • Google CloudServices
    • Adobe Services
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • Google Tag ManagerAnalytics
    • Google Marketing PlatformAnalytics
    • Adobe AnalyticsAnalytics
    • Display & Video 360Analytics
    • Search Ads 360Analytics
    • Campaign Manager 360Analytics
    • AsanaManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • WordpressCMS
    • Google Marketing PlatformCMS
    • Google Display & Video 360CMS
    • Google Campaign ManagerCMS
    • Google Search Ads 360CMS
    • Google Optimize 360CMS
    • Google Data StudioCMS
    • DocuSignCRM
    • HubSpotCRM
    • LinkedIn SalesNavigatorCRM
    • SalesforceCRM
    • Salesforce CPQCRM
    • Hubspot Lead Gen
    • SlackCollaboration
    • AsanaProject Management

An Insider's view of Adswerve, Inc.

How would you describe the company’s work-life balance?

Adswerve’s work-life balance is unrivaled. Adswerve truly understands and supports the significance of allowing employees to allocate time and energy for their personal lives and interests. In addition to maintaining standard work hours, Adswerve also does a tremendous job of supporting flexible schedules and providing generous amounts of PTO.

Alyssa

Sr. Manager, Communications

What does your typical day look like?

My typical day at Adswerve consists of working with our clients as well as collaborating with my peers. There is so much knowledge here at Adswerve and I love working with my colleagues as I am always learning something new from them. I also love that there is always someone willing to help out with any questions I have, which always makes my day!

Cynthia

LeGolvan

How does the company support your career growth?

Adswerve has career growth tracks based on department. Within my department, I can see exactly where I am and what skills and attributes I need to focus on to get to the next level. My manager regularly has career growth conversations with me and together we set development goals to work on throughout each year.

Stephanie Cogliati

Senior Recruiter

What is your vision for the company?

Adswerve is one of the only Google Partners to provide expertise across the entire Google Marketing and Google Cloud Platforms. We recently won “Best Place to Work” awards from Inc. Magazine and the Denver Post. We’ve seen tremendous growth in the organization this past year and will continue to double down on our media and data capabilities.

Clint

Founder & Board Member

What are Adswerve, Inc. Perks + Benefits

Adswerve, Inc. Benefits Overview

At Adswerve, we’re fostering rapid growth opportunities for you to learn from the best in analytics and media. Get hands-on with cutting-edge ad technologies, all while thriving in a fun and rewarding workplace that prioritizes work-life balance. We offer a fun workplace and promote a healthy work-life balance. Full-time employees are eligible for excellent benefits including medical, dental and vision insurance, along with paid time off, paid sick leave, paid parental leave, flexible work arrangements and 401(k) plan with company match.

Culture
Volunteer in local community
Adswerve team members are granted one paid day off per six months (two days per calendar year) to volunteer in their local communities.
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee-led culture committees
Summer hours
Employee awards
Flexible work schedule
Remote work program
Adswerve has offices in both Denver, CO and Seattle, WA but we respect employees remote work preferences.
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
We have our IDEA (inclusion, diversity, equity for Adswerve) Committee along with our 4 pillars: Recruiting & Retention, Training & Development, Culture, Business Development.
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Adswerve covers vision benefits for all employees in the US!
Health insurance
Adswerve covers a generous amount of health insurance benefits including 100% covered cost at the HSA level.
Life insurance
Wellness programs
Adswerve provides up to $50 monthly total reimbursement for personal wellness programs and subscriptions.
Mental health benefits
Adswerve has an Employee Assistant Program (EAP) that is provided through our Health Insurance Plan.
Financial & Retirement
401(K)
401(K) matching
Adswerve provides matching funds of 100% of your contribution up to 5% of your compensation.
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Adswerve offers two paid volunteer days a year.
Paid holidays
Paid sick days
Floating holidays
Office Perks
Commuter benefits
Adswerve covers employees TSA PreCheck costs and up to $125 monthly total reimbursement for parking at our offices or for transit (bus, subway, etc.).
Company-sponsored outings
Free snacks and drinks
Some meals provided
When teams come into HQ, we aim to provide breakfast and lunch!
Company-sponsored happy hours
Onsite office parking
Pet friendly
Fitness stipend
Adswerve provides up to $50 monthly total reimbursement for personal wellness programs and subscriptions, including fitness subscriptions and gym memberships.
Home-office stipend for remote employees
Distributed team members within the US, and more than 50 miles from an Adswerve office, are eligible to receive up to a total of $325 perk allowance each month that includes up to $275 reimbursement.
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training

Additional Perks + Benefits

Work from home light days between Christmas and New Year's Day.
Employee referral bonus program of up to $1500!
Summer Fridays between Memorial Day and Labor Day.

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