Policygenius
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Acquisition Marketing Manager at Policygenius

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Acquisition Marketing Manager at Policygenius...

Policygenius is all about making it easy for people to secure a financial future for their loved ones. Acquisition Marketing at Policygenius is all about finding those people!

Before Pg it was hard for consumers to decide whether to get insurance, then it was hard for them to decide what insurance to get. Now that Pg is here, our Acquisition team uses paid channels -- digital and offline -- to deliver the right advertising in the right place to the right people, pulling them in front of the right insurance products to fulfill their individual needs.

Our marketing points toward a content-rich site jam-packed with articles, reviews, and advice. It points toward a customer experience guided by low-pressure, friendly, and personable agents who help navigate the multi-day or even multi-month insurance binding process. And it points toward an amazing, fast-expanding company staffed with a talented, efficient, and effective growth marketing team… that’s looking for someone like YOU.

As our team continues to grow in scope and mission, we’ve developed a need for a hands-on, growth-oriented, results-driven marketing manager. This marketer’s initial focus will be to help us develop a presence and expand our effectiveness in non-digital channels, especially involving broadcast and targeted video. They’ll join a team already making a big impact in both the digital and non-digital space, and more importantly making a big impact on turning our prospective customers into satisfied customers.

Are YOU that marketer? Come join our team -- help us help others find their financial security!

In this role, you will…

  • Drive growth on one or more of our marketing acquisition channels, through hands-on efforts and management of any external vendors useful to your channel, with a focus on meeting our goals for revenue, ROAS, customer demographics, and long-term value
  • Delve into our data to develop deep analytic insights into your channel’s performance & to pivot your channel to execute on those insights, while working in tandem with our Data team to build new collections and understandings
  • Maintain a sophisticated and nuanced view of our funnel, as it relates both to your channel and other channels, with an eye toward continuously improving the funnel through ongoing product and marketing innovation
  • Collaborate productively with cross-functional teams inside and outside Marketing, especially with Product, Technology, and Operations, to develop and execute a high-throughput high-impact data-centric testing plan for your channel -- and discover what creatives and top-of-funnel experiences resonate with our customers

We’d love to hear from you if…

  • You have 4+ years of digital and/or offline marketing experience
  • You have hands-on experience with paid marketing channels, including optimization experience with A/B testing, creative testing, and landing page testing
  • You have a proven track record of paid acquisition success in a high growth business within retail, e-commerce, marketplace, fintech, or a similar B2C vertical
  • You have deep analytic skills and solid experience with data visualization and manipulation tools; we make a lot of use of Bigquery and Tableau
  • You are an innovative and solutions-oriented thinker with the self-drive to execute to a very high bar and to contribute your thoughts and assistance toward your colleagues’ successes
  • You have strong communication and collaboration skills, especially over Zoom, including the ability to convey your thoughts and the empathy to understand others’ opinions
  • You are intrigued by our simple mission to help people get insurance right

You can expect…

  • Company-paid health, dental, vision, life, and disability insurance
  • 401(k) plan, FSA, and commuter benefits
  • Generous PTO
  • A flexible-first workplace with the freedom to work in our beautiful offices or remotely as needed based on the needs of your role, your team, and the business
  • The opportunity to grow alongside a company shaking up a big, old-fashioned industry, including training, mentorship, and coaching from leadership
  • An inclusive community of fun, diverse, and open-minded coworkers committed to our mission of helping people get financial protection right

About Policygenius

Policygenius is the online insurance marketplace combining cutting-edge technology with the expertise of real licensed agents to help people get the coverage they need to protect their family, property, and finances with confidence. Since 2014, we've served as a resource for millions of people on their insurance journeys, and we've placed more than $160 billion in coverage. Our $125 million Series E in early 2022 brought our fundraising total to over $250 million.

At Policygenius, we've worked hard to maintain an inclusive culture amid our rapid growth. We’re proud of building an environment that encourages our teammates to bring their authentic selves to work, and we're looking for more people with grit, collaborative attitudes, and creative problem-solving skills to join our team. Come see why we’ve been voted one of Inc. Magazine's "Best Workplaces" four years in a row!

Diversity at Policygenius

Policygenius believes differences should be celebrated, and we're committed to building a team as diverse as the customers we serve. We welcome different perspectives and opinions to foster innovation, authenticity, and excellence across all parts of our company, and are committed to providing employees with a work environment free of discrimination and harassment.

As an Equal Opportunity Employer, Policygenius highly encourages applicants from all walks of life. All employment decisions at Policygenius are based on business needs, job requirements, and individual qualifications without regard to actual or perceived race, color, sex, pregnancy, sexual orientation, gender identity or expression, age, national origin, political affiliation or belief, religion, disability, uniformed service, marital status, or any other status protected by law.

Come join the team!



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Technology we use

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  • Sales & Marketing
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What are Policygenius Perks + Benefits

Policygenius Benefits Overview

People are at the core of everything Policygenius does. Policygenius invests in strong benefits — insurance, generous PTO, 401(k) matching, a pet “pawlicy” — and prioritizes creating a great employee experience. Even during a pandemic and adjusting to remote work, they maintained their people-first, values-first philosophy by expanding mental health offerings and supply budgets to ensure employees could bring their best selves to work, even at home. Parents were offered flexible work hours and Policygenius launched digital wellness-focused programming. They prioritized social responsibility and diversity, equity and inclusion, including matching charitable donations and investing in employee affinity groups.

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Pet Friendly
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Customized development tracks
Paid industry certifications

An Insider's view of Policygenius

What’s the vibe like in the office?

Think: startup meets productive adult office. The fridge is stocked with La Croix and there's usually a dog or two running around, but there's no ping pong. Everyone works hard and takes the job seriously. Strict "no chuckleheads allowed" policy. People are cool and from a really wide range of backgrounds.

Adam

Senior Product Manager

What kinds of technical challenges do you and your team face?

All of the normal challenges of building a modern (fairly cutting edge actually, if I do say so myself), scalable tech stack, just with the added twist of integrating with a bunch of fairly archaic APIs. The insurance industry historically isn't exactly a bastion of modern technology, but we're doing our darnedest to change that.

Trevor

Senior Software Engineer

What makes someone successful on your team?

Teamwork and problem-solving go a long way on my team and at Policygenius overall. I would say that individual ideas are not only supported but more importantly, encouraged. I'm consistently challenged, but always learning; our environment promotes both individual and professional growth. I'm looking forward to moving to the next level!

Masuda

Customer Success Team Lead

What is your vision for the company?

Our vision for Policygenius is to be the go-to consumer platform for insurance and financial protection. What Expedia did for travel, we're doing for financial protection. We're already the top platform for under-50 consumers for life insurance and disability insurance, and we're excited to expand that to new categories in 2019!

Jen

CEO

What's something quirky about your company?

So many team members have really interesting stories about their time before Pg. We’ve got trivia champions, ex-magicians, chicken bag experts, and even someone who used to be Madonna’s assistant. It’s all story-telling gold.

Justin

Chief Design Officer

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