Acquisition Marketing Coordinator at Inspire

| Santa Monica
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ABOUT US

Inspire is a clean energy technology company on a mission to transform the way consumers access clean energy and to accelerate the world’s transition to a net-zero carbon future.

We provide our customers with access to renewable energy from wind, solar, and hydro powered sources without service interruptions or costly installations at a flat, predictable monthly rate. For every year that a customer spends with Inspire Clean Energy, they have a greater impact on climate change than 10 years of strict recycling.

Our rapidly growing team of mission-driven, climate enthusiasts is passionate, innovative and committed to a better future for the planet.

POSITION SUMMARY

As the Acquisition Marketing Coordinator, you will help deploy marketing tactics that accelerate member growth. You will aid in the development of world-class direct marketing campaigns across direct mail and email. You will also support the development of marketing assets that enable our Sales team to deliver offers through retail, event and direct-to-home channels.

THE ACQUISITION MARKETING COORDINATOR HAS FOUR MAIN RESPONSIBILITIES

  • Creative Development - Work with agencies and internal partners to develop engaging marketing communications that tell the Inspire story to our prospective customers and manage creative feedback and revisions with close attention to detail.  
  • Documentation - Own documentation of campaigns including campaign readouts and marketing library management.
  • Campaign Coordination - Assist with operational offer setup process, campaign tracking setup, and internal creative review process between legal and brand teams.
  • Campaign Production - assist the production process by working with external vendors (e.g. printers, agencies) to bring the campaign from concept to reality, including material selection, signing off on final artwork, and auditing direct mail pieces.

SOME YEAR 1 DELIVERABLES

  • Own the documentation of all new and existing direct marketing campaigns
  • Own and manage review/feedback process (Brand/Legal) of all creative assets
  • Own direct mail matrix setup including offers, segmentation and A/B testing
  • Become fluent with our entire direct mail process from testing goals to setting up landing pages landing pages 
  • Own and be accountable for auditing process (proofreading and auditing live data)
  • Make strategy, offer and testing recommendations for direct mail and field marketing

SUCCESS METRICS

  • Flawless execution of campaigns that meet desired outcomes such as new member acquisition
  • Growth from new tactics that increase sales volume vs prior period
  • Positive feedback from corporate partners on level of customization and support

DESIRED TRAITS

  • Meticulously organized - ability to keep a large amount of details organized
  • Strong interpersonal communication skills - ability to build relationships across all areas 
  • Strong written communication skills - ability to effectively communicate internally with colleagues across all mediums (email, Slack, etc.), and ability to copywrite and proofread marketing campaign emails
  • Creative thinking - ability to constantly look for new ideas and solutions to barriers

EXPERIENCE

  • Must Have
    • 1-2 years of marketing experience with demonstrated success in implementing campaigns from start to finish
    • Experience developing consumer-facing marketing assets, from writing creative briefs for agencies/in-house graphic designers to copywriting, proofreading and ability to merge brand guidelines with direct marketing best practices
    • Proficiency in standard MS Office / Google software (PPT/Slides, Word/Docs, Excel/Sheets)
  • Nice to Have
    • Has worked in the energy industry, preferably at a retail supplier
    • Experience in tracking, analyzing and reporting on KPIs
    • Experience executing A/B testing of offer components including pricing, customer incentives, messaging and creative design to optimize response rates
    • Experience in complex regulatory environment such as energy or financial services
    • Familiarity with design software such as Adobe InDesign, Illustrator, Photoshop
    • Experience in a startup or high-growth environment
    • Experience working with an external creative/design agency
    • Bachelor's degree with concentration in marketing or business
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • SQLLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • Ruby on RailsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases

An Insider's view of Inspire

How does your team reward individual success?

Each month we award an "Avenger of the Month". This is an employee that embodies one of our values: Own It, Study It, Coach It, Live It.

Inspire

Team

What are Inspire Perks + Benefits

Inspire Benefits Overview

Inspire’s culture balances the serious nature and tone of a professional company with the move-fast-and-execute tone of a rapidly growing emerging tech company. We believe in working hard and producing, but doing it in a positive and friendly environment where collaboration is rampant.

Inspire calls its employees Avengers. It’s a team out to even the score on behalf of the common man, to challenge the status quo and confront apathy and old-world bureaucracy. Every Avenger lives for the mission: To build the world’s most consumer-focused clean power platform and inspire a connected moment towards a brighter energy future. Avengers are scrappy, restless, humble and committed to balancing passion with purpose and profit.

Inspire offers competitive compensation and equity packages, plus benefits such as health, vision, life, and dental insurance - Not to mention, unlimited vacation, 401(k) plan, a dog friendly workplace & LOTS of cupcakes!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Inspire provides employees with a flexible work schedule that includes flexible start and end times.
Remote Work Program
Our remote work program includes work remotely on occasion as needed.
Family Medical Leave
Company sponsored family events
Inspire sponsors family oriented events annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Full-time Inspire employees receive unlimited PTO.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Parking
Pet Friendly
Recreational Clubs
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Inspire offers employees professional development opportunities like onsite training courses, the ability to attend job related conferences and seminars.
Lunch and learns
Inspire hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
Customized development tracks
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