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Account-Based Marketing Manager

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ZS is a place where passion changes lives. As a management consulting and technology firm focused on transforming global healthcare and beyond, our most valuable asset is our people. Here you'll work side-by-side with a powerful collective of thinkers and experts shaping solutions from start to finish. At ZS, we believe that making an impact demands a different approach; and that's why here your ideas elevate actions, and here you'll have the freedom to define your own path and pursue cutting-edge work. We partner collaboratively with our clients to develop products that create value and deliver company results across critical areas of their business including portfolio strategy, customer insights, research and development, operational and technology transformation, marketing strategy and many more. If you dare to think differently, join us, and find a path where your passion can change lives.
Our most valuable asset is our people.
At ZS we honor the visible and invisible elements of our identities, personal experiences and belief systems-the ones that comprise us as individuals, shape who we are and
make us unique. We believe your personal interests, identities, and desire to learn are part of your success here. Learn more about our diversity, equity, and inclusion efforts and the networks ZS supports to assist our ZSers in cultivating community spaces, obtaining the resources they need to thrive, and sharing the messages they are passionate about. Learn more
ACCOUNT-BASED MARKETING MANAGER
We are seeking an experienced, U.S. based marketing professional to join our Evanston, IL or Washington D.C. office as an Account-Based Marketing (ABM) Manager. The ABM Manager is responsible for the development, implementation, management and measurement of targeted, account-focused marketing programs and activities with ZS's top clients.
The individual will work strategically with industry and account leaders (sales) and various marketing resources to build comprehensive marketing plans which support account-based business goals. These highly customized plans will help strengthen and expand client relationships, drive and accelerate new business and increase loyalty and retention among a targeted set of clients/prospects.
Responsibilities:

Owning and evolving the marketing strategy and direction for the ABM function, including account enablement and general and strategic ABM approaches.
Partnering with executive and account leadership to define and prioritize how to scale ABM to support more accounts across the firm.
Manage and grow the account-based marketing team of 4 in New Delhi and the US, building a repeatable, scalable ABM model across industries.
Understand industry and business drivers facing each account, as well as key initiatives they are focused on and the key stakeholders responsible for them.
Define and manage budget allocation for all account-based marketing programs.
Leverage data and insights to inform client teams of client interest and perceived intent.
Create and execute 1:1 and 1:few integrated marketing campaigns for selected accounts using tactics that include thought leadership, live events, email, webinars, digital advertising, and social networking, among others.
Ensure that all marketing campaigns are aligned with the corporate vision, themes, and brand guidelines.
Partner with the Digital Marketing team to measure the effectiveness of efforts, adjust approach as needed, and scale across the team. Present outcomes to client account teams regularly.

Qualifications:

Bachelor's degree in Marketing, Communications, or Business. MBA a plus.
15+ years in B2B marketing and solution marketing experience; field marketing or account-based marketing positions preferred
Proven ability to manage and motivate a growing team. Must have previous management experience.
Demonstrated skill collaborating with executives within a highly matrixed organization.
Ability to challenge status quo to ensure marketing strategy always aligns with business strategy.
Excellent communication skills. Ability to work with cross-functional teams and interact with internal and client executives.
Solid experience creating and executing integrated marketing campaigns in a B2B environment.
Ability to gather data/insights from multiple internal and external sources to understand impact across accounts and opportunities.
Experience with marketing automation and social media monitoring platforms (HubSpot, Marketo, Brandwatch Radian6, 6sense, Demandbase, etc.) a plus.
Exceptional organizational project and people management skills with attention to detail.
Flexibility to work across time zones, including early-morning US hours to interact with global team based in India.
Approximately 20-25% travel, including to India.

Perks & Benefits:
ZS offers a comprehensive total rewards package including health and well-being, financial planning, annual leave, personal growth and professional development. Our robust skills development programs, multiple career progression options and internal mobility paths and collaborative culture empowers you to thrive as an individual and global team member.
We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.
Considering applying?
At ZS, we're building a diverse and inclusive company where people bring their passions to inspire life-changing impact in global healthcare and beyond. We are most interested in finding the best candidate for the job and recognize the value that candidates with all backgrounds, including non-traditional ones, bring. If you are interested in joining us, we encourage you to apply even if you don't meet 100% of the requirements listed above.
ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law.
To Complete Your Application:
Candidates must possess or be able to obtain work authorization for their intended country of employment.
ZS is committed to providing and maintaining a safe workplace. In order to keep its employees safe, ZS recommends that all its employees and contractors be fully vaccinated against COVID-19. Proof of vaccination can be voluntarily provided upon acceptance of offer of employment.
NO AGENCY CALLS, PLEASE.
Find Out More At:
www.zs.com

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Laura Elisa Montealegre

Principal, Digital & Technology

Customer Centricity Wins

Real World Impact

For Laura, it’s not the most thrilling tech that brings her joy — but the most impactful. “What I find most rewarding is working together with my global team to release tangible products that our users value and adopt every few months,” she said. One of the projects she has found most fulfilling is a complex multi-brand endeavor that empowers clients to transform their data environment to drive scalable analytics across their organization. “The impact would be reduced time to market and reduced cost to federate data across our client’s ecosystem,” she told Built In.

We are in a world where digital and data literacy are critical to an organization’s success and strategy. It’s not what technology clients use that differentiates but how we empower them with tools to extract value.

Vidya Viswanathan

Director, Digital Products & Solutions

Nothing Is Impossible

Disrupting the Status Quo

When Vidya looks at the modern healthcare landscape, she sees an opportunity for disruption. “Digital has shown us so far that nothing is impossible — we can solve problems that we have learned to accept as status quo,” Vidya said. She imagines a world where healthcare can be a seamless experience, powered by design, tech and data that ZS brings together. “Through data unlocking and building intelligence on it, we can solve for the foundational access challenges from outdated tech and data silos — effectively defragmenting the space and creating true impact,” she added.

Our aim is not to just push out another digital product into the already crowded space and earn some market share — it’s to help patients and providers access therapies with ease.

Andre Elder

Chief Information Security Officer

Data Is the Foundation

Cybersecurity at the Forefront

As an Air Force and National Security Agency veteran, Andre is bringing cybersecurity to the forefront of ZS’s efforts. “We can’t do our jobs and service our clients successfully without security — data is at the foundation of everything we do,” Andre said. At ZS, Andre has been given the space to flex his rich background in cybersecurity and military intelligence. “Being in a security function, we aren’t in a space with a lot of autonomy, but working here affords me the opportunity to make the case on why specific risks are important, then proceed to build capabilities that reduce risk.”

The autonomy I have at ZS provides the necessary support to the business, ensuring strategic goals and objectives are obtained.

What are ZS Perks + Benefits

ZS Benefits Overview

ZS offers competitive and comprehensive benefits, and strives to foster an inclusive environment for all. In addition to full medical, dental, vision, life and disability insurance, ZS offers generous PTO, family leave and fertility benefits, opportunities for learning and development, volunteer opportunities, social events, and a robust Belonging Network to engage with like-minded ZSers around the globe.

Culture

Volunteer in local community

ZSers have many opportunities to volunteer, donate and participate in pro-bono projects and events, throughout the year and on our global annual day of giving, ZS Cares Day.

Partners with nonprofits

ZS partners with many nonprofits, locally and globally, to provide volunteer hours and pro-bono project support.

Open door policy

Team based strategic planning

Pair programming

Open office floor plan

Employee resource groups

Employee-led culture committees

Hybrid work model

In-person all-hands meetings

ZS leadership conducts a company-wide meeting in a different ZS location each quarter, ensuring ZSers around the globe have the opportunity to connect with our leaders no matter where they're located.

Employee awards

Flexible work schedule

ZSers can work with their HR leader to request accommodations based on their individual needs.

Remote work program

ZSers can work with their HR leader to request accommodations based on their individual needs.

Diversity

Documented equal pay policy

Dedicated diversity and inclusion staff

Highly diverse management team

ZSers elect leadership each cycle, a structure ZS’s founders established to ensure cultural continuity and elevate leaders who embody the firm’s dedication to strategy, innovation & collaboration.

Mandated unconscious bias training

ZS aims to provide a bias-neutral experience for ZSers, including the hiring process and performance management. We offer support & training at all levels and are guided by our Hiring Bill of Rights.

Diversity manifesto

Diversity employee resource groups

All ZSers are invited to join our ZSer-led global Inclusion and Diversity Groups and Belonging Networks that help give voice to underrepresented ZSers across our firm.

Hiring practices that promote diversity

ZS strives for a bias-neutral hiring experience at each step of the process, and provides training and resources for all ZS interviewers. ZS developed a Hiring Bill of Rights to outline our commitment

Diversity recruitment program

The ZS SEED program is designed to help ZS engage with bright young minds at historically Black colleges and universities.

Health Insurance & Wellness Benefits

Flexible Spending Account (FSA)

ZSers can opt-in to cover out-of-pocket medical expenses with pre-tax contributions.

Disability insurance

ZS provides short term disability benefits for up to six months. After six months, you may be eligible for benefits under ZS’s long-term disability program.

Dental insurance

ZS offers employees, spouses/domestic partners and dependents access to a complete dental plan for a low monthly premium, including preventive and basic services.

Vision insurance

ZS offers vision insurance as part of the ZS medical plan.

Health insurance

ZS offers comprehensive medical insurance to employees, spouses/domestic partners and dependents for a low monthly premium.

Life insurance

ZS covers the cost of basic insurance at 100%.

Wellness programs

All ZSers are invited to join Healthy Minds @ ZS, an employee resource group that prioritizes mental health for all. ZS also offers perks such as discounted fitness classes through local gyms.

Mental health benefits

ZS offer mental health benefits through medical insurance and has partnered with Workplace Options to support ZSers and their immediate family members/dependents with in-the-moment support.

Transgender health care benefits

Financial & Retirement

401(K)

ZS helps our people prepare for their future with 401(k) retirement savings.

401(K) matching

ZS offers 3% matching.

Performance bonus

At ZS, year-end bonuses are paid out before the end of December. Bonuses are determined by company and personal performance, weighted heavily towards your own efforts.

Charitable contribution matching

ZS matches employee donations and/or volunteer time, up to an annual maximum of $2,000 USD.

Child Care & Parental Leave Benefits

Childcare benefits

ZS provides access to back-up care for children, adult, elder family members and pets during a lapse or breakdown in normal care arrangements at a significantly reduced rate, up to 10 times per year.

Generous parental leave

The Family Leave Program offers 10 weeks of paid time off for the birth or adoption of a child or the serious health condition of a family member. 

Family medical leave

The Family Leave Program offers 10 weeks of paid time off for the birth or adoption of a child or the serious health condition of a family member. 

Return-to-work program post parental leave

Company sponsored family events

ZS offers many company sponsored events, both inside and outside of the office, including holiday parties, bring your child to work day, and admission to sporting events and amusement parks.

Fertility benefits

ZS covers medically required infertility services, as well as egg retrieval cycles, cryopreservation and egg freezing.

Vacation & Time Off Benefits

Generous PTO

ZSs receive three weeks of paid time off per year. Principal and manager level roles start with four weeks of paid time off.

Paid volunteer time

ZSers have the opportunity to participate in our global day of service, ZS Cares Day, as well as many volunteer and pro-bono projects throughout the year.

Paid holidays

Paid sick days

ZS offers up to one week of paid sick leave annually, in addition to regular PTO.

Flexible time off

Floating holidays

Bereavement leave benefits

Office Perks

Commuter benefits

ZS offers pre-tax commuter benefits to all employees.

Company-sponsored outings

ZS offers many company events, including annual holiday parties, summer outings and other events.

Free snacks and drinks

ZS offices have stocked kitchens with drinks and snacks.

Some meals provided

Company-sponsored happy hours

Join ZS teams for happy hours, such as a meet and greet with a local chapter of a ZSer-led resource group or office-wide beverage cart.

Recreational clubs

Join one of our many ZSer-led groups, including sports leagues, book clubs and more.

Relocation assistance

ZS provides relocation assistance on an as-needed basis. ZSers can work with the ZS mobility team and their HR lead on their specific circumstances.

Professional Development Benefits

Job training & conferences

ZS offers dedicated learning and training resources available from day one, enabling ZSers to gain skills, capabilities and knowledge relevant to their professional growth.

Tuition reimbursement

ZSers with at least 36 months of tenure may seek ZS support for advanced studies. ZS also partners with SoFi for student loan refinancing.

Lunch and learns

ZS business groups, Inclusion and Diversity Groups, third-party subject matter experts and nonprofits organizations frequently hold Lunch and Learns for ZSers to attend in-office or virtually.

Promote from within

Mentorship program

At ZS, you’ll receive guidance from various mentors, including your Professional Development (PD) Coach, Project Mentor and Buddy.

Continuing education available during work hours

Online course subscriptions available

Customized development tracks

Paid industry certifications

Personal development training

Additional Perks + Benefits

In addition to these benefits, ZS also offers: travel assistance insurance, SoFi student loan refinancing options, Milk Stork breast milk delivery services for working mothers, PerkSpot corporate discounts, and many options for professional development, networking and learning and development.

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