Account Based Marketing Manager (Remote - U.S.)

| Remote
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Who is Interactions?
Interactions, LLC is the world's largest independent AI company. We operate at the intersection of customer experience and AI - two of today's most innovative and dynamic industries. Since 2004, we've helped leading companies like MetLife, Citi, Shutterfly, and LifeLock have millions of successful conversations, resulting in saving operational cost and increasing productivity.
Interactions' 5-year vision is to accelerate a transition from today's frustrating and uninspired customer service experiences into amazing conversational engagements! Allowing customers to communicate in their own words and on their channel of choice, to accomplish tasks, all without having to go through an agent. In doing this via our conversational AI engine, our customers benefit from dramatically improved customer experience and increased customer engagement, while also saving significant and demonstrable operational expenses.
Job Description
As a member of the Corporate team, you will be a part of the backbone of a company that builds and brings to market artificial intelligence technologies, including natural language processing and cognitive computing. You will build best practices that will serve internal (and sometimes external) customers and business partners.
We're looking for a highly driven account-based marketer to join our growing field marketing team. As an account-based marketing manager, you'll own the strategy, execution, and optimization of ABM initiatives that drive awareness and engagement, generates qualified pipeline and accelerates the sales cycle within key target accounts. If you're a strategic marketer who is passionate about ABM, we'd love to hear from you!
Job Responsibilities
  • Plan, create and execute highly targeted Account Based Marketing (ABM) strategies and programs to drive sales pipeline and advance sales opportunities for assigned accounts - leveraging multiple channels including email, web, digital advertising, direct mail, events, webinars, social and BDR outreach.
  • Partner with Sales Directors, Solutions Consultants and Business Development Representatives in cross functional teams to create and execute target account strategy for SD's top 25 accounts. Drive ABM strategy, messaging and plays that will effectively drive demand, account engagement and accelerate the sales cycle.
  • Create, maintain and update tailored account engagement strategy for assigned accounts.
  • Leverage data and industry best practices to optimize programs and plays for target accounts. Monitor, track and report on engagement of assigned accounts and results across all programs and campaigns; make recommendations based on analysis of results.
  • Partner with Product Marketing and Content to create messaging and content that engage accounts based on vertical, use case and persona, etc.
  • Align 1:1 and 1: few ABM plays with Demand Gen programs to ensure timely and relevant follow up for engaged accounts.
  • Leverage marketing tech stack to drive ABM strategy and execution for target accounts, including but not limited to Engagio/Demandbase, Sendoso, Vidyard and Outreach.
  • Create email copy and scripts for BDR team to leverage in support of campaigns; educate the team on best practices and use of various materials.
  • Ensure timely deployment of initiatives and campaigns by managing stakeholders, budget, timelines, and processes.

Qualifications
Required
  • Bachelors Degree.
  • 6+ years of enterprise marketing experience, with at least two years focused on Account Based Marketing.
  • Deep experience in marketing into enterprise level clients and working closely with sales organizations.
  • Experience working with Salesforce, ABM tools and technologies (i.e. Engagio, Demandbase, Vidyard, Sendoso, Terminus) and marketing automation tools (Hubspot).
  • Proven track record of successfully launching targeted, personalized campaigns across a variety of channels including email, ads, web, social, events, and more
  • Ability to lead cross-functional teams and drive buy-in from sales and marketing
  • Strong analytical skills, excellent written and verbal communication skills.
  • Ability to think creatively, and develop and apply new approaches, programs and techniques.
  • Strong problem solving skills, ability to drive strategy, act on your feet and make critical decisions.
  • Solid track record interfacing with internal & external constituents.

Why Work at Interactions?
We've created a culture of people who are dedicated to helping each other and the company succeed. We take time to celebrate wins and recognize accomplishments. Whether it's a seasonal event or friendly competition, we're always thinking of new ways to have fun.
Our team's health and well-being is important to us. In addition to a full suite of benefits, we offer 5 weeks of time off with pay, 401k matching, paid parental leave and flexible work schedules. We are all committed to the company's success by being valued shareowners and are incentivized through individual performance and company results. Come join us!
Interactions is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, marital status, age, disability or protected veteran status, or any other characteristic protected by law.
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Technology we use

  • Engineering
  • Product
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • HadoopFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • MySQLDatabases
    • JIRAManagement
    • WrikeManagement

An Insider's view of Interactions

What are some social events your company does?

Whether it's a pumpkin carving contest, company trivia game, a virtual dog show, or our very own version of "MTV Cribs," we’re always thinking up new ways to have fun virtually!

Lauren

TA Operations

How would you describe the company’s work-life balance?

Interactions recognizes that our families, our hobbies, our physical & mental health, and our work are all equally important in creating employees who are strong, productive, and successful. We have an environment where people want to come to work, and also feel secure in their time away from work with generous PTO and flexible work schedules.

Brandie

Talent Acquisition Coordinator

What are Interactions Perks + Benefits

Interactions Benefits Overview

We know that benefits are about more than just covering the basics (although those are important, too).
​​​​​​​Which is why you’ll find a wide variety of perks at Interactions.

To explore our benefits and perks further visit careers.interactions.com

Culture
Intracompany committees
Virtual workplace committee, Employee Resource Groups, D&I Ambassadors
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
We have identified sessions designed specifically for our leaders (Overcoming Unconscious Bias in the Workplace) and team members (Bridging the Diversity Gap).
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Interactions offers employees professional development opportunities like the ability to attend job related conferences and seminars.
Diversity Program
Lunch and learns
Interactions hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
Customized development tracks
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