Terminus is the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM). The platform, Terminus Engagement Hub, connects the first and third-party data needed to understand both customers and prospects, with the most robust suite of engagement channels—including ads, chat, email, and web—available. Terminus powers multi-channel ABM for thousands of brands globally including DHL, G2, Outreach, and TripActions. Terminus is proud to be a G2 leader in ABM for 13 consecutive quarters. Visit terminus.com to learn more or connect with us on Twitter and LinkedIn.

Terminus is seeking an Account Based Marketing (ABM) Manager, Acquisition to join our growth marketing team as a critical player in our growth initiatives. This role will focus on driving engagement, pipeline and revenue at targeted accounts to generate new business. This role will work closely with our outbound account development team and new business account executives to executive creative and compelling ABM campaigns, content, and experiences. This will require a solid foundation in campaign planning, multi-channel marketing, messaging, and creativity to break-through and fully engage multiple audiences within the organization. 

Reporting directly to the VP, Growth Marketing and collaborating closely with the brand, content, and product marketing teams, this role will own and lead the marketing strategy, campaign development and execution for its acquisition and pipeline acceleration ABM programs.

Responsibilities:

• Own the marketing strategy, execution, and the results for the ABM programs geared towards new customer acquisition.
• Create quarter long, themed campaigns, layered in with highly targeted programs to reach, engage and nurture targeted accounts from opportunity -> pipeline -> close. 
• Leverage a multi-channel approach (digital, chat, advertising, events, direct mail, etc.) and the Terminus ABM platform to engage key personas at targeted accounts to build brand awareness and engagement.
• Collaborate with content marketing and product marketing teams to develop necessary content assets and tailored messaging to specifically address the prospects’ pain points and how Terminus can help.
• Measure, analyze and report on results, with an eye for optimization and performance improvements. 
• Be an advocate for ABM and the benefits of multi-channel marketing, participating on webinars and sales calls from time-to-time.
• Partner closely with the Sales team (AEs and ADRs) to identify the target accounts and follow-up in a timely manner of those showing intent.

Requirements:

• 5-7 years B2B demand generation experience
• 1+ year in ABM preferred
• Solid email writing, ad copy, and messaging skills 
• First-hand experience developing comprehensive marketing plans and executing campaigns
• Excellent collaboration and relationship building skills - Sales will be your partner in success
• Strong problem solving and analytical skills
• Awareness and understanding of account-based marketing strategies and tactics
• Excellent verbal and written communication skills
• Experience using Salesforce.com, marketing automation solutions (Pardot preferred), sales engagement tools (Outreach.io), and ABM platforms (Terminus)
• Bachelor’s Degree in Marketing, Communications, Advertising, Creative Writing or Journalism preferred

Incredible Benefits, Incredible Company!

• Working for a company and leadership team focused on providing a “Best Place to Work” environment
• 100% employer paid Health, Dental, and Vision Insurance for employee coverage
• 100% employer paid Short-term and Long-term Disability Insurance
• 401K with company match
• Guaranteed Stock Options
• Paid Parental Leave after a year of service
• Unlimited vacation 
• Summer Friday half-days
• 2 days off each year to volunteer at a charity of your choice
• Monthly Uber Eats gift cardGym membership or health and wellness reimbursement
• Parking & Transit assistance
• Regular team outings, parties, and surprises
• Beautiful, high energy offices in 3 tech hubs (Atlanta, San Francisco, and Indianapolis) 
• Culture that emphasizes personal and professional growth
• Named Best Workplace Winner 2017, 2018, and 2019 by Inc. Magazine,
• #61 on the Inc. 5000, and #21 on the Deloitte Fast 500
• Named G2 2020 Spring category leader for the 10th consecutive quarter

Diversity and inclusion are essential values at Terminus. We believe we do our best and most impactful work when we are a diverse, inclusive and equitable organization. We're proud to recruit and hire talented people from a wide variety of backgrounds and experiences. We do not discriminate on the basis of race, color, national origin, gender, religion, sex (including pregnancy, sexual orientation, gender identity or transgender status), age, or disability.