Account Based Marketing Lead (Remote) at UL

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At UL, we know why we come to work.

Thousands of us around the world wake up every day with a common purpose: to make the world a safer, more secure and sustainable place. Science is in our DNA; we are endlessly curious and passionate about seeking and speaking the truth. We take delight in knowing that our work makes a meaningful contribution to society, and we are proud that our culture is centered on integrity, collaboration, inclusion and excellence. UL stands at the forefront of technological advancement, and we are continually challenged to find new ways to foster innovation and positive change. Satisfying? Yes. Exciting? Absolutely!

What you'll learn & achieve:

Industry and product marketing translates the organization's business objectives, market opportunities and portfolio of offerings into a well-defined, cohesive go-to-market strategy for vertical industries and horizontal solutions. The global and strategic account growth and thought leadership leader aligns products, services and solutions to global and strategic accounts, thereby driving clarity and efficiency in go-to-market execution.

The Global and Strategic Account Growth and Thought Leadership Lead will leverage the industry and product knowledge of the Industry and Product Marketing organizations and Global and Strategic Account teams in order to develop presentations, communication material, and drive campaign strategies in support of our revenue generation efforts for global and strategic accounts. This individual will collaborate extensively with the Global Strategic Account leaders, Industry Marketing leaders and SMEs on the development of communication materials to support sales growth at UL's most important customers.

  • Strategic planning, development, oversight and optimization of account based marketing campaigns incorporating thought leadership and high value content in support of customers and representing UL's global portfolio.
  • Help to scale support solutions for Global and Strategic Account teams, including customer facing materials, communications support and amplification, liaising Global and Strategic Account teams' marketing and sales enablement needs through standard marketing systems and processes.
  • Provide a range of editorial and communications consult to coworkers and other business partners, both strategic and tactical, as necessary, including creation of marketing and communication plans.
  • Owns development of key messaging and value propositions that links our portfolio and industry messaging to our Global and Strategic customer's business strategies.
  • Support the industry and product marketing team in the development of industry presentation materials that would be used in customer presentations.
  • Coordinate development of global and strategic account presentations, videos and executive speeches that would be used for meetings and events with our global and strategic accounts.
  • Employs Storytelling techniques to create compelling content
  • Pursue a derivative content model that connects and maximizes any enablement or customer-facing material developed
  • Ensures sales enablement needs of our global and strategic account team are understood and met, partnering with Commercial Excellence as needed.
  • Follow the UL Standards of Business Conduct, and follow all physical and digital security practices.
  • Contribute to business success by performing other tasks as required.

What makes you a great fit:

  • Degree in Business, Marketing, Communications or related field with a minimum of 6 years directly related experience
  • Knowledge of social/digital marketing development and performance
  • Understanding of role industry associations and thought-leader organizations play in influencing buyer journeys in the European marketplace
  • Experience partnering with regional resources to support localization of marketing approaches
  • Strong written and oral communication skills
  • Strong collaboration skills
  • Strong project planning and management skills
  • Strategic thinking, analytical acumen
  • Budget management and tracking skills
  • Strong capabilities and experience working with senior leaders
  • Process improvement
  • Demonstrated skill to maximize partnership ROI
  • Ability to work in a matrix environment
  • Able to understand technical and scientific issues and to translate complex information for non-scientific audiences
  • Capable of representing UL with very senior levels of industry stakeholders and customers
  • UL has COVID-19 protocols and policies in place to ensure the safety of our employees, customers and clients. Effective November 1, 2021, the company mandates that employees are vaccinated against COVID-19 as a condition of employment (except where prohibited by law), subject to reasonable accommodation as required by law.

What you'll experience working at UL:

  • Mission: For UL, corporate and social responsibility isn't new. Making the world a safer, more secure and sustainable place has been our business model for the last 125 years and is deeply engrained in everything we do.
  • People: Ask any UL employee what they love most about working here, and you'll almost always hear, "the people." Going beyond what is possible is the standard at UL. We're able to deliver the best because we employ the best.
  • Interesting work: Every day is different for us here as we eagerly anticipate the next innovation that our customers' create. We're inspired to take on the challenge that will transform how people live, work and play. And as a global company, in many roles, you will get international experience working with colleagues around the world.
  • Grow & achieve: We learn, work and grow together with targeted development, reward and recognition programs as well as our very own UL University that offers extensive training programs for employees at all stages, including a technical training track for applicable roles.
  • Total Rewards: All employees at UL are eligible for bonus compensation. UL offers a generous 401k matching structure of up to 5% of eligible pay. Additionally, we invest an additional 4% into your retirement saving fund after your first year of continuous employment. We provide Healthcare Reimbursement Accounts and Health Savings Accounts that UL contributes to twice per year! Depending on your role, you can work with your manager on flexible working arrangements. We also provide employees with paid time off including vacation, holiday, sick and volunteer time off.

Learn More:

Working at UL is an exciting journey that twists and turns daily. We thrive in the twists and revel in the turns. This is our every day. This is our normal.

Curious? To learn more about us and the work we do, visit
More Information on UL
UL operates in the Other industry. The company is located in Northbrook, IL. UL was founded in 1894. It has 11796 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 21 open jobs at UL, click here.
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