Consensus Cloud Solutions
Consensus Cloud Solutions transforms simple digital documents to analytics-ready documents unveiling actionable data.
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Account Based Marketing Director

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Employer Provided Salary: $115,000-$125,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.

Consensus Cloud Solutions is a publicly traded, leading digital cloud fax and interoperability solutions organization in the United States and globally, focusing on connecting and empowering healthcare providers, payers, care teams, and technology innovators to unify multiple systems that wouldn’t otherwise talk to each other. Consensus is a trailblazer in our industry and believes that data transformation will reshape the world of healthcare.

Founded over 25 years ago, Consensus leverages its technology heritage to move from simple digital documents to advanced healthcare standards (HL7/FHIR) for secure data transport, as well as Natural Language Processing (NLP) and Artificial Intelligence (AI) to convert unstructured to structured, analytics-ready data, helping users unveil information that is meaningful and actionable for better patient care.  

With more than 11 million users worldwide, Consensus leads the industry in data exchange solutions and we’re only getting started! With exciting new initiatives on the horizon, we are continuing our strategic expansion and we are looking to add to our diverse team of innovators. 

Now is the ideal time to join us in our mission to solve healthcare’s biggest challenges, and work collaboratively with a diverse team of like-minded self-starters and partners to accomplish it. 

Consensus Cloud Solutions is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees. We offer many remote and hybrid career opportunities.

 

How you will impact the organization

The Account Based Marketing Director is responsible for implementing and executing Account-Based Marketing (ABM) strategies in order to optimize engagement within specific customer accounts. The position is the key driver of creating highly effective ABM campaigns for Partner, Direct and Key Accounts level. This individual performs research on target accounts to discover new opportunities and partners with sales and account management  teams to ensure that existing accounts are being optimized to their fullest potential.  This role will approach both online campaigns and ABM strategy with data-driven metrics. The position collaborates closely across marketing, sales, and sales development teams for a fully integrated approach.

 

The value you will deliver

  • Identify targets in the account base to nurture and grow for the purposes of outbound ABM campaigns
  • Perform continuous research to find “Best” possible account  targets within our existing database 
  • Create targeted campaigns from continued research for Partner, Mid-Market and Up-Market leads
  • Leverage tools such as D&B sales optimizer, Discover.org, Clearbit, Definitive Health to find targeted accounts
  • Work with marketing to create collateral to support ABM campaigns such as videos and e-mail campaigns
  • Roll out outbound/ABM campaigns on a continuous basis
  • Manage and drive metrics for marketing online keyword campaigns and their sales effectiveness (i.e. conversions)
  • Assist in creating outbound calling strategy (Number of passes, connect rates, lead to opportunity to close)
  • Generate data reports and points to help with the sales organization strategize and execute ABM campaigns to achieve sales goals
  • Interface with sales leadership to determine sales enablement needs, and work with product/solution marketing to develop tools, programs in a box, training and content
  • Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize
  • Iterate and optimize campaigns based on data and analysis of ABM campaigns and tactics
  • Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders
  • Other responsibilities as assigned by your leaders

 

What you will bring to the table

  • 5+ years of experience and proven track record in B2B marketing with a focus on account-based marketing and sales, with at least 2 years of SaaS/Cloud application experience
  • 5+ years of experience with marketing automation, CRM, and other marketing tools and technologies to support ABM efforts.
  • 5+ years of experience in managing projects (multiple projects simultaneously), time management, prioritization, and organizational skills
  • 5+ years of experience with multi-touch attribution reporting
  • Strong understanding of the SaaS/Cloud application market and the SMB and enterprise customer segments.
  • Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
  • Highly organized and efficient with the ability to develop and execute against an evolving plan
  • Able to clearly communicate new ideas, products, and campaigns to both internal and external stakeholders
  • Team player that is able to work both collaboratively and autonomously
  • Must live in Arizona, California or Nevada

 

You will stand out if you also have

  • Experience with Sales and Marketing in the healthcare sector, highly preferred
  • Salesforce and/or Pardot experience is beneficial
  • Background using sales enhancement tools such as DB and Discover.org

 

Additional details

  • Location requirements: This primarily remote position is open to residents of Arizona, Nevada or Southern California.
  • Travel requirements: Domestic air travel up to 10%
  • Physical requirements: Must be able to sit for long periods, as well as, handle long periods of screen time. 
  • Technology requirements: Reliable, high speed internet
  • Work authorization: This role is not eligible for sponsorship

 

The salary range for this role is $115,000 to $125,000.  The total compensation package for this position may also include [annual performance bonus, ESPP, enhanced time off packages and benefits.] For additional information, visit: https://careers.consensus.com.

 

We are not accepting agency submissions for this role.

To learn more about us visit consensus.com

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Candidate Location Eligibility:
Buffalo, NY
Las Vegas, NV
Los Angeles, CA
New York City, NY
Reno, NV
Rochester, NY
Sacramento, CA
San Diego, CA
San Francisco, CA
San Luis Obispo, CA
Santa Cruz, CA

What are Consensus Cloud Solutions Perks + Benefits

Culture
Volunteer in local community
Paid volunteer time
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Hybrid work model
Flexible work schedule
Remote work program
Diversity
Mandated unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Medical FSA, limited purpose FSA, dependent care FSA, Health Savings Account (HSA) with rich employer matching contribution.
Disability insurance
Dental insurance
Vision insurance
Health insurance
Robust options including carrier options, fertility benefits and more.
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Hourly employees have access to generous PTO,
Paid volunteer time
Paid holidays
Paid sick days
Flexible time off
Office Perks
Commuter benefits
For on-site or hybrid roles parking and commuter transit perks.
Company-sponsored outings
Company-sponsored happy hours
Onsite office parking
Home-office stipend for remote employees
This varies depending on the requirements and location of the role.
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Continuing education stipend
Based on leadership approval.
Continuing education available during work hours
Paid industry certifications
Based on leadership approval.

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