ABM and Field Marketing Manager

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This role is crucial to Sensor Tower's growth and will be a key contributor to marketing initiatives. You work closely in a cross-functional role with both Sales and Marketing to create and execute strategic marketing programs (including ABM, field marketing, and partner marketing) to drive growth. We are open to candidates being remote or on-site at our San Francisco Headquarters.

Responsibilities

  • Develop and launch ABM programs (1:few, 1:many) to successfully engage strategic accounts moving them effectively through buyer’s journey from acquisition, adoption to upsell
  • Work with Sales leaders to understand unique account opportunity scenarios and guide the team on best ways to engage with their top accounts
  • Work with Product Marketing and Insights to craft compelling content and execute using a multi-channel approach (emails, events, digital, direct mail etc.)
  • Coordinate field events (North America and EMEA) to support demand generation goals 
  • Work with partners and customers to launch online campaigns (including webinars) to drive new leads and enhance brand engagement
  • Track and communicate program effectiveness using data and optimize programs for target accounts

Requirements

  • 2-4 years of relevant ABM management experience, including experience using RollWorks, Terminus, or similar software
  • Must have hands-on experience with building campaigns (email marketing campaigns, analyzing data, and creating reports) as well as coordinating events.
  • Experience working with sales teams Ability to oversee dynamic, fast-moving campaigns and provide mentorship and motivation to an awesome, talented, hard-working team
  • Background in analyzing, presenting and building reports from ad platforms and translating them into spreadsheets and presentation decks, and synthesizing metrics into tactical recommendations
  • Proven track record of improving digital conversion rates through testing and campaign analytics feedback
  • Experience leveraging marketing technology (marketing automation, A/B testing, sales enablement, lead scoring, analytics)Willing to work in a collaborative and results-oriented team environment
  • Motivation, drive and a self-starting attitude with strong attention to detail

About Sensor Tower


Sensor Tower is a high-growth SaaS company that provides accurate, comprehensive, and customizable mobile market economy analytics to app developers, game developers, industry analysts and investors. Founded in 2013, Sensor Tower has grown from a $1M seed investment to being profitable and in 2020 we received a $42M growth investment from Riverwood Capital.


Why Sensor Tower?


Our flexible work environment allows employees to live in greater connection with the people, places, and activities they love! 


Our benefits include:

 - Flexible time off so employees can shape their time away from work.

 - Health and wellness stipend to achieve and maintain a healthy lifestyle through physical and mental fitness.

 - Monthly internet stipend and a one-time $500 home office stipend.


We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, and veteran status. We will consider qualified applicants with arrest and conviction records. If you have a disability or special need, please do not hesitate to let us know and we'll do our best to accommodate.


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Candidate Location Eligibility:
Albuquerque, NM
Ann Arbor, MI
Atlanta, GA
Austin, TX
Baltimore, MD
Baton Rouge, LA
Birmingham, AL
Boise, ID
Boston, MA
Buffalo, NY
Charleston, SC
Charlotte, NC
Chicago, IL
Cincinnati, OH
Cleveland, OH
Colorado, CO
Columbus, OH
Dallas-Fort Worth, TX
Dayton, OH
Des Moines, IA
Detroit, MI
Fayetteville-Springdale-Rogers, AR
Greensboro, NC
Hampton Roads, VA
Hartford, CT
Houston, TX
Huntsville, AL
Indianapolis, IN
Jacksonville, FL
Kansas City, MO
Las Vegas, NV
Lexington, KY
Lincoln, NE
Little Rock, AR
Los Angeles, CA
Louisville, KY
Madison, WI
Memphis, TN
Miami, FL
Milwaukee, WI
Minneapolis–Saint Paul, MN
Nashville, TN
New Orleans, LA
New York City, NY
Ogden, UT
Oklahoma City, OK
Omaha, NE
Orlando, FL
Other US Location
Palm Bay-Melbourne-Titusville
Pensacola, FL
Peoria, IL
Philadelphia, PA
Phoenix – Mesa – Scottsdale, AZ
Pittsburgh, PA
Portland, ME
Portland, OR
Providence, RI
Provo, UT
Raleigh-Durham, NC
Reno, NV
Richmond, VA
Rochester, NY
Sacramento, CA
Salt Lake City, UT
San Antonio, TX
San Diego, CA
San Francisco, CA
San Luis Obispo, CA
Santa Cruz, CA
Seattle, WA
Spokane, WA
St. Louis, MO
Tallahassee, FL
Tampa Bay, FL
Tucson, AZ
Tulsa, OK
Washington DC
Wichita, KS
Wilmington, NC

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • dotnetLanguages
    • JavascriptLanguages
    • RubyLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • CypressFrameworks
    • GraphQLFrameworks
    • Ruby on RailsFrameworks
    • MongoDBDatabases
    • ClickHouseDatabases
    • AWS (Amazon Web Services)Services
    • FigmaDesign
    • HubSpotCRM
    • SalesforceCRM
    • ZoomInfoLead Gen

What are Sensor Tower Perks + Benefits

Sensor Tower Benefits Overview

Our Benefits:
Remote home-based offices for most positions
Flexible work hours
Flexible vacation time
Health, dental, and vision insurance
401K

Our Culture:
Regular company events
An open, collaborative culture
Teammates that embody our core values

Culture
Open door policy
OKR operational model
Open office floor plan
Flexible work schedule
Remote work program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental insurance
Vision insurance
Health insurance
Wellness programs
Financial & Retirement
401(K)
Child Care & Parental Leave Benefits
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Office Perks
Company-sponsored outings
Company-sponsored happy hours
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Promote from within

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