Experience GuideStone!
We are an innovative organization that invests in the spiritual, relational, financial, physical and professional development of our employees. We have a culture that values excellence, teamwork, humility, integrity, compassion and stewardship.
What We Offer You!
We offer employees a generous benefits package, flexible work schedules, the opportunity to be involved in community outreach and tuition reimbursement.
Basic Purpose: GuideStone Financial Resources is seeking a Marketing Strategist to join the Ministry Partner and Member Marketing Team. The successful candidate will have a strong understanding of data-driven marketing and experience executing and measuring cross-channel marketing campaigns. The Marketing Strategist will be responsible for optimizing marketing efforts, performing market research, maximizing content distribution to deliver engagement and education across multiple audience segments.
Essential Duties and Responsibilities
- Help develop and execute strategic marketing plans to drive engagement and education.
- Proof, edit and manage content across various channels, including social media, email and website.
- Work closely with internal stakeholders to ensure messaging is consistent and aligned with company goals.
- Analyze and interpret data to inform marketing strategies and tactics.
- Stay up-to-date with industry trends and regulations, making recommendations for adjustments as needed.
- Ensure all content adheres to legal and compliance guidelines and regulations.
- Measure and report on the effectiveness of marketing campaigns.
- Collaborate with internal teams to develop marketing collateral and sales enablement tools.
- Manage projects and ensure all deadlines are met and project goals are met.
GuideStone Values
- Integrity
- Heart
- Skill
Knowledge, Skills, and Abilities are the requirements or minimum qualifications needed to perform the essential duties and responsibilities of the job successfully.
The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Bachelor’s degree in marketing, business, or a related field
- 2+ years of experience in marketing in a financial industry
- Agency experience a plus
- Experience with data-driven marketing strategies
- Excellent communication and interpersonal skills
- Ability to work in a fast-paced, deadline-driven environment
- Strong attention to detail and ability to multitask
- Proficient skills in MS Office and appropriate GuideStone system applications.
- Must have complete confidentiality regarding GuideStone business matters.
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What We Do
GuideStone is a diverse financial services organization that services more than 200,000 clients nationwide in the faith-based marketplace. We offer retirement, insurance, investment management, property and casualty coverage, and executive planning products and services to the Southern Baptist and wider evangelical Christian community. GuideStone sponsors the nation’s largest Christian-screened registered mutual fund family and is located in Dallas, Texas. Do well. We strive to do well, to do our jobs with excellence. Our goal is to enhance our participants' financial security and to give our participants peace of mind today and confidence about tomorrow. Do right. We strive to do right, to make integrity an integral part of our work. We believe that doing what's right matters. That consulting our consciences and acting on our beliefs is an essential component of developing financial solutions and investment options. Follow for access to helpful resources about retirement, insurance, personal finance and more.
