MAIN RESPONSIBILITIES:
Under the Digital Marketing Manager’s supervision, you will be responsible for the following:
Social Media Management
- Develop and execute B2B social media strategies across LinkedIn, Facebook, Instagram, Tik Tok and YouTube.
- Create engaging posts, videos, and visuals that highlight new products, events, and customer success stories.
- Monitor community engagement, respond to comments, and manage brand reputation across channels.
- Track and analyze performance metrics to optimize reach, engagement, and conversions.
Content Marketing
- Plan, write, and edit content for web, email, blogs, and campaigns that speak to tradespeople, fleet managers, and distributors.
- Collaborate with creative resources to produce multimedia content (photos, videos, infographics).
- Support press releases, case studies, and newsletters to amplify product news and company initiatives.
- Coordinate with external partners, influencers, and media outlets for content opportunities.
Campaign Support
- Assist with integrated brand and lead-generation campaigns.
- Support product launches with compelling content, messaging, visuals and press releases.
- Other duties as assigned.
Requirements
· Bachelor’s degree in marketing, Communications, or a related field.
· Minimum 5 years of experience in B2B marketing, social media management, or content creation.
· Excellent knowledge of social media channels (LinkedIn, Facebook, Instagram, Tik Tok).
· Strong writing and editing skills in English (French a strong asset).
· Experience with analytics tools (Google Analytics, social media insights).
· Proficiency with tools such as Canva, Adobe Creative Suite, and social media management platforms (Loomly).
· Experience in manufacturing, automotive, or industrial sectors is an asset.
Top Skills
What We Do
Safe Fleet has unified an unrivaled portfolio of best-of-breed smart solutions into an integrated safety platform for fleets of every type. Through its advanced technology group, we continue to innovate and deliver the smart solutions that fleets will need to survive and thrive in a changing world.
We are redefining what fleet safety means with one-stop access to customized, integrated, and intelligent solutions that answer today’s safety needs and anticipate tomorrow’s challenges. By making them smarter, fleets are getting safer. And without safety first, efficiency and productivity is not even an option.
We’re working hard to reduce preventable accidents – from providing onboard video systems to assure parents their children are in good hands on a school bus to protecting first responders with innovative firefighting equipment as they head into danger, or preventing back strain through installing ergonomic ladder racks - everything we do makes sure drivers, passengers, fire-fighters, in-the-field workers, and pedestrians arrive home safely
