- Execute onsite marketing campaigns promoting newsletters, memberships, and other products.
- Support paid search and paid social campaign setup, optimization, and reporting.
- Build and maintain dynamic audience lists using HubSpot, Piano, and other CRM tools.
- Write, QA, and launch marketing campaigns across multiple channels (onsite, social, search).
- Pull and analyze performance data; surface insights to improve campaign efficiency.
- Collaborate with Product, Design, and Editorial teams on new feature and benefit launches.
- Conduct A/B tests to improve onsite conversion rates and report on findings.
- Monitor customer feedback and trends to inform personalization and segmentation strategies.
- Stay current on best practices in digital marketing, analytics, and compliance.
- 1–3 years of experience in digital marketing, CRM, or paid media.
- Basic understanding of lifecycle marketing, audience segmentation, and KPI tracking.
- Experience with tools such as HubSpot, Google Ads, Meta Ads Manager, or similar platforms.
- Strong attention to detail and ability to manage multiple priorities.
- Analytical mindset with comfort in pulling reports and identifying key takeaways.
- Excellent written and verbal communication skills.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
Top Skills
What We Do
The Business Journals are the leading source of local business news, data and networking in the United States.
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Through print, online and face-to-face events, The Business Journals offers leaders the best avenue for making connections and the opportunity to gain a competitive edge locally, regionally and nationally. TBJ is the premier media-solutions platform for companies that target business decision-makers.
The Business Journals reach more than 10 million readers and provides them with in-depth coverage of local business communities. The loyalty of these readers is a testament to TBJ's commitment to top-quality journalism and involvement in the business community.
Bizjournals.com is the online media division of American City Business Journals, the nation’s largest publisher of metropolitan business news, operating in 45 major cities nationwide. In addition, American City operates BizEquity. This online business valuation platform helps financial professionals create more valuable relationships with business owners.
