Marketing Reporting Analyst

About The Team

Rubrik’s Marketing Team is growing and we’re looking for individuals to join us at one of the most pivotal moments in our journey. Our team breaks boundaries and challenges the status quo, innovating along the way. We embrace a culture of opportunity and empowerment, allowing team members to take their best ideas and see them to fruition, while constantly exploring one-of-a-kind strategies. Come be part of a team bringing a fresh perspective to data security.  Join us and let’s be unstoppable, together. 

What you’ll do:

Are you a data enthusiast with a passion for transforming numbers into actionable insights? Rubrik is on the lookout for a detail-oriented and analytical Marketing Reporting Analyst to join our dynamic marketing team. In this pivotal role, you will play a crucial part in shaping our marketing strategies and optimizing performance across all channels. If you're ready to make an impact and thrive in a collaborative environment, we want to hear from you! 

• Data Analysis and Reporting:
• Analyze marketing performance metrics across digital (organic and paid), traditional channels, and campaigns.
• Develop and maintain comprehensive dashboards and reports using tools such as Tableau and Excel to visualize key performance indicators (KPIs).
• Performance Measurement:
• Collaborate with the Sr. Manager of Marketing Analytics to execute the performance measurement roadmap.
• Monitor and report on lead generation, conversion rates, campaign spend, and overall marketing ROI
• Insights Generation:
• Identify trends and insights from data to drive improvements in campaign effectiveness and overall marketing strategy.
• Support Ad-hoc reporting request from Marketing Organization. 
• Assist in A/B testing and multi-touch attribution analysis to optimize marketing efforts.
•  Database Health & Monitoring:
• Monitor the health and performance of marketing databases to ensure data integrity and availability.
• Identify and resolve data quality issues, ensuring that all marketing data is accurate and up-to-date.
• Collaborate with IT and data engineering teams to implement best practices for database management
• Experience with Openprise and Marketing Automation Systems: 
• Familiarity with Openprise for data orchestration, deduplication, and lead routing processes is a plus. 
• Experience with like L2A (Lead to Account matching) for automating lead assignment and ensuring data accuracy will be advantageous. This experience will help optimize marketing workflows and enhance data quality, leading to more effective marketing strategies.
• Collaboration:
• Work closely with cross-functional teams, including Marketing, Sales, Data Science, and IT, to ensure accurate data collection and reporting.
• Support the development of attribution models to measure the impact of marketing initiatives.
• Continuous Improvement:
• Proactively seek out opportunities to streamline reporting processes and enhance data accuracy.
• Assist in automating recurring reports and data extraction processes using SQL Tableau & Salesforce

Experience you’ll need:

• Experience:
• 4-6 years of experience in marketing analytics, reporting, or a related field.
• Familiarity with B2B SaaS marketing metrics (CAC, LTV, funnel metrics) and methodologies (A/B testing, attribution).
• Technical Skills:
• Proficient in SQL for data querying and manipulation.
• Strong experience with data visualization tools Tableau advanced Excel & G-sheet skills
• Knowledge of marketing automation platforms (e.g., Salesforce, Marketo)
• Analytical Mindset:
• Data-driven with a keen attention to detail and problem-solving skills.
• Ability to synthesize quantitative and qualitative data to inform decision-making.
• Communication:
• Excellent verbal and written communication skills, with the ability to present complex data in an understandable manner for diverse audiences.
• Adaptability:
• Comfortable in a fast-paced, high-growth environment, with the ability to manage multiple priorities effectively.