Natera is seeking a highly motivated Marketing Operations Specialist to join the Digital Marketing & Operations team. This individual will play a critical role in scaling our top-of-funnel marketing infrastructure by cleaning, optimizing, segmenting, and analyzing digital and customer data. The ideal candidate combines strong analytical ability with meticulous attention to detail and a passion for problem-solving. This role offers hands-on experience with the daily operations of a fast-growing business and the opportunity to collaborate with cross-functional partners.
PRIMARY RESPONSIBILITIES:
Own and maintain data hygiene for marketing leads to support revenue marketing efforts, including routine list hygiene, quality checks, deduping, and managing large, complex contact databases.
Build, refine, and QA audience segments, smart lists, and lead uploads to ensure accurate and efficient targeting across campaigns.
Analyze, clean, and optimize marketing and sales contacts daily, identifying gaps, inconsistencies, and opportunities for improvement.
Perform data analysis in Excel, including lookups, pivot tables, formulas, and data validation to uncover patterns, trends, and actionable insights.
Proactively troubleshoot data issues across go-to-market systems; partner with cross-functional teams to diagnose root causes and implement scalable solutions.
Manage multiple high-priority projects in a fast-paced, high-growth environment, maintaining organized documentation and workflow clarity.
Support additional digital marketing initiatives, campaign execution tasks, and operational projects as needed.
Create, update, and maintain detailed technical, data process, and workflow documentation.
QUALIFICATIONS:
Experience in the Biotech or Healthcare industry is strongly preferred.
Bachelor’s degree in Business, Marketing, Analytics, or a related field or equivalent experience.
KNOWLEDGE, SKILLS, AND ABILITIES:
Advanced proficiency in Microsoft Excel (pivot tables, VLOOKUP/XLOOKUP, conditional formatting, data cleansing tools, and validation techniques) and strong working knowledge of Word, PowerPoint, and Google Workspace.
Experience with Marketing Automation platforms (Eloqua, HubSpot, Marketo, etc.) is preferred; familiarity with CRM systems (Salesforce) is a plus.
Strong analytical skills with the ability to identify inconsistencies, troubleshoot issues, and propose data-driven solutions.Exceptional attention to detail, ensuring accuracy in data management and segmentation workflows.
Excellent written and verbal communication skills with the ability to translate technical findings into clear business insights.
Demonstrated resourcefulness, initiative, and a self-starter mindset, with the ability to work independently and as part of a team.
Highly organized, dependable, and process-oriented, with strong prioritization and time-management skills.
OUR OPPORTUNITY
Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.
The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.
WHAT WE OFFER
Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program!
For more information, visit www.natera.com.
Natera is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide.
All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws.
If you are based in California, we encourage you to read this important information for California residents.
Link: https://www.natera.com/notice-of-data-collection-california-residents/
Please be advised that Natera will reach out to candidates with a @natera.com email domain ONLY. Email communications from all other domain names are not from Natera or its employees and are fraudulent. Natera does not request interviews via text messages and does not ask for personal information until a candidate has engaged with the company and has spoken to a recruiter and the hiring team. Natera takes cyber crimes seriously, and will collaborate with law enforcement authorities to prosecute any related cyber crimes.
For more information:
- BBB announcement on job scams
- FBI Cyber Crime resource page
Top Skills
What We Do
Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.
Where some set out to build a test, we set out to achieve a mission: change the management of disease worldwide by using DNA testing to proactively inform treatment.
Through a cfDNA technology platform approach, we've pioneered noninvasive testing in unlimited applications—each with their own potential to revolutionize care for patients.
#TeamNatera includes clinicians, scientists, biostatisticians, researchers, and laboratory professionals from around the world. Our diverse teams blend a passion for patients with deep clinical, scientific, and technological roots. Natera’s tests are validated by more than 100 peer-reviewed publications that demonstrate high accuracy.
